How Personal Is Your Spa Customer Experience, Really?
Great treatments matter, but how clients feel matters more. See how personalized your spa experience is, and where you could take it to the next level.
Q1. When a regular arrives for their appointment, what usually happens?
A. I greet them warmly, but still ask the usual questions 👋
B. I know their name, preferences, and have their intake notes ready 🤓
C. We bring them straight back and get started ⚡️
Q2. What does the waiting experience look like at your spa?
A. They sit and wait. Standard spa setup 😐
B. We offer a drink or comfort based on what they like (tea, water, robe, etc.) ☕️
C. Waiting isn’t really something we think about 🤔
Q3. How do you decide what to recommend during the treatment?
A. I suggest what I typically recommend for that service 🗣️
B. I use past treatment notes, skin/body concerns, and lifestyle factors 💡
C. I ask what they’re feeling that day and go from there 🧘🏿♂️
Q4. What happens after the appointment ends?
A. They leave relaxed and we’ll see them next time 🙂
B. They receive a follow-up message with aftercare, product tips, or next steps 📲
C. I explain everything verbally and hope they remember 🤞
Mostly As: 🌿 Easygoing Practitioner
You’ve got plenty of charm and talent but personalization lives mostly in your head.
💫 Glow Up:
Get the details into a system.
Keeping notes and remembering small touches (like their go-to drink) turns good service into repeat bookings.
Mostly Bs: 🫶 Client-Centered Pro
You personalize with intention. Clients feel recognized and genuinely cared for from start to finish.
💫 Glow Up:
Keep scaling what’s already working.
Research shows 80% of clients are more likely to return or recommend a service to a friend after a personalized experience.
Mostly Cs: 🌸 Intuition-Led Therapist
Your experience is warm and creative but when things get busy, personalization can slip.
💫 Glow Up:
Add light structure to protect the magic.
A few consistent touchpoints like notes, prep, and follow-ups make personalization effortless, even on your busiest days.
Want clients to feel extra cared for without extra work?
Here are 10 simple personalization tips to glow up your spa customer experience.
New to DaySmart Spa?
Reach out for a demo today.
