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Cosmetic Tattooing Is Growing in Popularity, Where Does It Fit Into the Industry?

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Imagine being able to wake up and not have to do the detailed and precise work of filling in your eyebrows. Those freckles you’ve wanted your whole life can now be a reality. 

There are several different types of cosmetic tattoos and just many other cosmetic tattooist professionals.

Not only can you achieve perfectly groomed brows with no effort, but you can also achieve permanent eyeliner, freckles, lip “blushing,” blush for cheeks. Some even turn to cosmetic tattooing for more practical purposes—like covering scars.

Whether you want to enhance your features or add a component to your look, you never knew you could achieve. 

What types of cosmetic tattoos piqued your interest? Afraid of needles? How about the pain factor?

No worries, we’ve got a definitive guide for all your questions. Permanent make-up may not be for everyone. Take these words of advice. 

Let’s address concerns and answer the questions of contrarians and supporters alike.

Decide once and for all if the permanent make-up trend is right for you.

What does a Cosmetic Tattooist do?

Cosmetic Tattooers are tattoo artists that specialized in cosmetic tattoos. These tattoos apply permanent make-up or to enhance natural features for a make-up free appearance. 

You may have over plucked your eyebrows when you were younger (we’ve all been there), and now they are sparse. A cosmetic tattooist can help. Maybe you’ve had surgery and now have a scar you find unsightly. 

A cosmetic tattooist can help you to camouflage your scar.

The cost of a cosmetic tattoo procedure can often deter potential clients. Remember, getting a tattoo, yes, even a cosmetic tattoo, is a medical procedure. Things need to be sterile and proper licenses in place. 

Do your research on the tattooist you are visiting for your appointment. Better yet- look into the tattooist’s work before your cosmetic meeting. You don’t want to be surprised or end up with something permanent you regret.

We are talking about a tattoo on your face

Think of a cosmetic tattooist like a regular tattoo artist. Tattooing any part of the body is a skilled trade. It requires a steady hand, more practice than you can fathom, and many years of determination.

You will want to trust the person yielding needles and instruments around your face. You’ll want someone who can take the time to discuss your options with you. If you are skeptical of the artist’s service, see if you can make an appointment for a consultation.

Consultations are standard for any permanent procedure, so you can take the time to make decisions. 

What Can I Get Tattooed?

You’ll be surprised at the advancements in the world of cosmetic tattooing. With the implementation of smaller needles (for featherlight strokes) or even some delicate tattoo machines, the array of effects achieved with permanent make-up is mind-blowing.

You can even get your eye make-up tattooed.

You’ve heard of permanent eyeliner. Tattooed eyeliner is one of the earliest forms of cosmetic tattooing. You have probably even seen previous versions of this permanent eyeliner. If the tattoos you’ve seen look feathery or faded, it’s because this work is likely from the nineties.

Since this regrettable period, cosmetic tattooing blossomed into a more professional and revered craft.

The cause for this lousy linework is either the type of ink the tattooist used or the machine. These earlier versions of the ink were likely to include henna. The ingredients in ink would explain the odd colors and their awful fading habits.

Some older tattoos fade into blue or orange shades-this is not what you want. Now cosmetic tattooists use ink closer to actual tattoo ink, so the pigment is a little stronger. 

Newer ink blends create dimension on the face. These formulas manage not to turn strange colors and fade more naturally.

The industry has come a long way since these simple shapes and messy lines. 


Cosmetic eyebrows are the superstar of the cosmetic tattooing world. Thin hairline strokes applied with specialty tools take the practice to the next level. This effect can achieve the “fluffy” brows we can find at the height of fashion in 2020. This trend is becoming so popular in our generation there are people going to school for microblading, among other cosmetic tattoo procedures.

The thinner the line, the more realistic it appears. Microblading uses the small strokes of a micro-thin blade. The result is something so natural looking people will think you have found the magic cure to sparse brows. 

The most common use for microblading and brow work is to fill in patchy or sparse brows sections. Powder pigment alongside microblading allows for a fluffed-out look.

The lines are so minute the strokes appear to be actual hair—far away and unclose. Avoid all that extra work in the morning and wake up with your dream brows!


Lip color is carefully selected to match your natural pigments and skin tone. First, the tattooist brushes the lips with a numbing cream specially formulated for facial tattooing. After its numbing effects have begun, The tattooist starts by outlining the lips with an extremely fine gauge tattoo machine. 

After this outline is applied, the lips are filled and shaded with a machine. This machine is similar to a shader used in extensive tattoo work, depending on the procedure.  

 A similar tattoo technique applies to cheeks for a flush of color. Scar coverage and micro-pigmentation can ais treated with a bit of tattoo camouflage. These specialized cosmetic tattoo procedures are the most delicate work because of the skin’s nature while it is tattooed. For this type of work, we recommend. 

Your completed tattoo may not be able to occur in a single session and may require a series of appointments

Beauty is in the Eye of the Tattooist

Cosmetic tattoos are a rising trend in the tattoo industry. At its core, cosmetic tattoos have some principal factors as more extensive bodywork. Cosmetic tattoos require the same types of precision and skill as regular tattoos.

Cosmetic tattooing fits into the industry nicely as it requires much of the same care and precision as regular tattooing.

Don’t be afraid to ask questions.

A cosmetic tattooist has a profession that is worth discovering. It could make your client’s life easier while updating their make-up routine. Expand your business models to appeal to new customers, think about investing in cosmetic tattooing.

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