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How to Submit Your Salon For An Award

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As a small business, you are constantly working to establish and grow your recognition in your local market and industry. While marketing and social media campaigns are essential elements in getting your salon’s name out there, it’s important that you focus on building not only visibility but also credibility. You might have referrals and reviews that show you offer high-quality services and products to your clients, but there is even more you can do to establish evidence of your excellence.

One such tactic is applying for both local and industry awards. Not only does this validate the positive impression current customers have of your salon, but it also helps to engage new prospects and provides great content for your website, social channels and marketing campaigns. Not to mention, employees feel good working at an award-winning company.

Still, submitting for an award is no small feat. It can be time-consuming and confusing, especially if you don’t know where to start. Follow these steps to streamline the submission process and win the accolades your salon deserves.

Find the Right Awards to Apply For

There are seemingly endless award opportunities out there, but not every award is right for your salon. You will heighten your chances of winning—and make the most of your time and effort—by choosing an award that speaks to the niche value of your business. Find the right award by:

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Writing the Award Submission

Once you’ve found the right award, drafting the submission can be draining (and intimidating)—but it doesn’t have to be. By taking a step-by-step approach to the process, you can make progress and tell your salon’s story in the most effective way possible:

Once you’ve completed the submission process, you can begin thinking of a strategy to promote and leverage your award. In addition to displaying it prominently in your salon, think about how you can share it on social media, in marketing campaigns or temporarily incorporate the award’s logo into your branding (with permission). While you won’t win every award you apply for, the more strategic your approach, the better your chances are. And don’t forget, your salon earned it!

Check out a few examples of the types of awards you may want to apply for (and make sure to look out for 2019 deadlines as they’re announced):

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