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With 2018 Coming To An Ends Time For Your Year-End Review!

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With 2018 coming to an end it’s time for your year-end review! Check out these 3 key strategies to reviewing 2018 and setting up a salon business plan for 2019 to maximize success in the year to come!

1. Identifying and Boosting the Performance of your Staff & Retail Sales

Have you completed your year end review for each of your employees and your retail sales. Do you know which employee or product performed the best to incorporate a salon business plan to sustain this in 2019? Keep reading to find out the key things to understand about your top employees and best selling retail product to ensure a great salon business plan going forward in 2019.

Key things to understand about your top performers.

Salon Business Plan- Identify the 5 W’s!

Who is the top performing staff member?

  1. Who is your top performer?
  2. What is unique about their job performance?
  3. When do they market their skills?
  4. Why are they performing better than others?
  5. How do they interact with their team and clients?

As part of your salon business plan ask these questions to find out how you can coach and mentor your staff.

salon business plan

Create a mentoring program.

Make sure you have a dedicated team of staff. If there is a staff member that is compromising the integrity of your team, you may want to consider cutting ties.

Incorporate pricing levels for services.

Market your business and staff through your software.

The opportunities for marketing to your clients are endless.

It is important to consistently monitor your staff performance. With a positive atmosphere and a little constructive criticism, your staff will grow and thrive. Everyone can use a little motivation from time to time.

This same salon business plan can be applied to increasing your retail sales.

What is the top performing retail product?

Utilize key points about your top sellers.

Always educate your staff on the products in the retail area.

Create a customer experience that your whole team offers their guest.

Feature a product of the month within the salon.

Create loyalty points for dollars spent on retail.

There are many ways to get creative with promoting retail. Make sure you have goals in place for your staff. You can easily track retail sales and set commission calculations in the software program. Once you have implemented these concepts, share the reports with your staff. This will keep the momentum going and add a visual dimension to their progress. Make it fun and keep it simple. Everyone wins!

tablet, salon business plan

See below on how to set up the Employee Performance Report & Product Sales Statistics

Employee Performance Report

  1. Sign into
  2. Select More and then Reports.
  3. Scroll down to the Employees section within All Reports
  4. Select Employee Performance Report.
  5. Select the desired date range.
  6. Select the employee you wish to run the report for from the drop-down menu.
  7. Press Run Report.

Information that is displayed:

*NOT recommended to run on the mobile apps since not all the same information is displayed.

Product Sales Statistics

  1. Sign into
  2. Select More and then Reports.
  3. Scroll down to the Products section within All Reports
  4. Select Product Sales Statistics.
  5. Select the desired date range.
  6. Press Run Report

Information that is displayed:

All products are listed individually with the following information.

There is then a Grand total line for all products

Start running these reports before the end of 2018 and really understand who and what is performing best. Figure out why these are performing well and incorporate a salon business plan for even greater success in 2019!

2. 2018 Campaigns Review & Salon Business Plan for Marketing in 2019


In order to strategize your 2019 marketing salon business plan we first must take a look at how 2018’s marketing performed. It’s easy to get caught up in the frey of managing staff scheduling, product inventories, bills, and push out a marketing campaign as you come up for air; all while having a life.

Having creative ideas for content to win new customers is a never ending process. But how often are we cranking out our creative content on social media and then moving onto the next? It’s time to start tracking the effectiveness of your social media campaigns as 2019 is all about quality content.

In order to strategize your 2019 marketing campaigns we first must take a look at how 2018’s marketing performed. Here are some tips on performing a 2018 marketing post-campaign analysis.

1. Brand awareness

2. Targeting new customers

3. Customer retention

4. Selling a new offering

In 2019 make retaining your existing customers a priority as it is 5x cheaper to hold on to your existing clients than to find new ones.

Click here for our step by step video on how to set up recurring marketing campaigns in Daysmart Salon (available on Deluxe & Premier packages only) and make your marketing strategy even more automated!

3. Benefits of Integrated Credit Card Processing in 2019

Integrating your credit card processing with your software program can offer many benefits to your business in 2019. Integrated credit card processing should be a top priority in your 2019 salon business plan as not only do you have access to great credit card processing rates, but you will also find that you will save time and gain ways to make more money.

Less mistakes and saves time

Takes the guesswork out of consolidating your daily revenue.

  • How much time do you spend comparing your totals report in your software to the totals report from your card processor?
  • How often are there mistakes in the manual entry of what a customer paid vs. what was really charged?

With Integrated credit card processing you will avoid these mistakes and your reports will match. Simply swipe the card for payment and the amount is automatically recorded in the program. The system will even suggest a tip amount without you having to ask!

credit card processing

Integrating Credit Card Processing with Daysmart Salon Software gives you access to more features:

Store cards on file

  • Charge in advance for services or deposits
  • Allow customers to pay for products over the phone and pick up later
  • Charge for no show appointments
  • Take a payment even when your customer forgets their credit card
  • Take online booking deposits

Membership Billing

  • Manage your memberships and take payments right through your program.
  • You no longer need to have a separate system to bill for your memberships.
  • Consolidate your routine for membership management all in one place.

Customer Facing Portal

  • Invite all or select customers to create an account online
  • Allow clients to book new or manage existing appointments right from the portal
  • Let clients update their contact information and manage their loyalty points

All-In-One POS System

Have you checked out our latest advance? Our new all-in-one system is the perfect front desk solution and has all the functions a modern salon including an integrated payment processing so you can process all of your transactions (at great rates!) in a single system. Find out more about our new All-In-One solution here!


It’s easy to see that integrating your salon and processing services can save you time, make you money, and allow you to bring exciting new products to your customers, which can strengthen those relationships and secure your revenue streams with new, profitable services in 2019.

Integrated payment processing services should be top of your salon business plan for 2019 as it not only eases reconciliation and reporting, but if you can reduce your rates or get out from under “per transaction” fees, you can save hundreds (even thousands) of dollars each year – money you can use to grow your salon business! There’s no reason to hand over your hard earned profit. Just because you got this equipment from your bank, doesn’t mean they have your best interests at heart. You owe it to yourself to check your rates, and if your credit card processor has been increasing them, providing less than stellar customer service, or making you wait for your money, it might be time for a change.

Contact us at [email protected] and we will get you started on your journey to offering customers new processing services and making more money!

Not already using a salon software and looking for ways to improve your 2019 salon business plan? Get started with Daysmart Salon here! Download a free 14 day trial that fits your specific business needs.

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