Category: Blog

Sales Training

According to Salesforce, the competence of the salesperson is the most significant factor in B2B purchase decisions. To acquire the needed level of competence and confidence takes work – and competent sales training. A strong sales team is made up of individuals with a depth of understanding of your products and prospects combined with a […]

Big news from DaySmart Software, makers of Salon Iris, 123Pet, Orchid Spa and InkBook software! We’ve been awarded a Bronze Stevie for Achievement in Growth by the 2020 American Business Awards. This prestigious win coincides with DaySmart’s 20th year delivering small business solutions.  2020 certainly brought unprecedented challenges and change—and we are grateful for our […]

If you own a small business in the USA that: was operating on FEB 15, 2019 employed people on have fewer than 500 employees suffered substantial economic injury as a result of this declared disaster are interested in forgivable loans to maintain staff and pay expenses… You should apply right now for these relief loans. FULL […]

Internal Promotion

How Leadership Differs from Management Growing a company usually means growing the team. Hiring external candidates is a great way to address missing skill sets or introduce new perspectives. Internal promotion is a symbol of our growth, and an expression of trust in our team. Why hire internally? I like the way Lisa Sterling frames […]

Our CEO, Jeff Dickerson, recently challenged the company to an innovation contest he called “CodeFest”. The idea was that employees would form teams and prototype their concept – a product, feature or enhancement to our existing services. This prototype needed to meet certain criteria:  It has to be ‘demonstrable’ (show it working) It has to […]

Executive Summary: DaySmart recently conducted market research to better understand the role of technology in small to medium sized businesses (SMB). In March and April 2019, DaySmart Software partnered with the market research firm Researchscape International to survey a total of 1,763 U.S. SMB owners. Respondents are key decision-makers:full or partial owners of small - [...]
Which Metrics Matter Every strategy should be tailored to the business but here is an intro to approaching the metrics that every SEO strategy uses. My goal with organic traffic is to increase quality traffic to a website that brings leads/sales without spending advertising dollars. I’ve put together an SEO Checklist of metrics that I [...]