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SMS Marketing: How to Craft Your Privacy Policy and Terms & Conditions

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What Is SMS Marketing?

SMS marketing, or text marketing, is the abbreviated term for short message service marketing. It is a digital marketing tool consisting of bulk text messaging that can be used to send information about discounts, promotions, informational updates, and other special offers directly to your customers’ mobile phones.

With DaySmart Appointments, your business can integrate SMS messaging into your client database to send appointment reminders and text marketing campaigns directly to your customers.

Why Use SMS Marketing Campaigns?

SMS marketing offers the ability to reach customers instantly and allows them a chance to respond quickly and in real time, making it easier to gain attention through actionable and urgent messaging that encourages the audience to respond.

If you use SMS marketing, it is important that you are aware of and take the appropriate steps to comply with applicable anti-spam and privacy laws, and that you have a Privacy Policy and Terms and Conditions agreement on your website. Many businesses include links to these statements within their website footer so that customers can find them no matter what page they’re on.

You might be thinking, where do I start? Here are some things to think about when crafting your Privacy Policy and Terms and Conditions agreement for SMS marketing to ensure you’re protecting your business and your customers’ personal information.

Privacy Policy

If your business leverages SMS marketing, you’ll need to have a clear, up-to-date, and easily accessible Privacy Policy that informs users of the kind of information you collect and what you do with it, and whether you sell or share their personal information.

Terms and Conditions

Having an SMS marketing Terms & Conditions agreement is crucial in establishing the guidelines and obligations that customers abide by when utilizing your products or services. If your business is starting to leverage SMS marketing, it is important to include clauses relating to text messaging.

Start Texting Customers Today With DaySmart Appointments

Want to experience the benefits of texting for your business? DaySmart Appointments software is simple and easy to set up, allowing you to start texting your customers immediately. Click here to learn more.

Please note that all information found in this guide is for informational purposes only, does not guarantee text messages will not be filtered or blocked by carriers, and is not intended to constitute legal advice.

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