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From Stylist to Boss: How to open your own salon

You’re in the midst of a successful career as a stylist. You’ve learned the ropes, earned your stripes and have a good sense of what it takes to excel in the salon industry. As a motivated entrepreneur, you have an eye to the future, and the idea of opening and running your own salon sounds great but do you know the steps on how to open a salon?

Becoming your own boss comes with perks.

You get to run your small business your way—bringing your vision to life of how a salon should run (which may or may not be how your current boss operates). While this may sound like a dream come true, ambition and vision are far from the only ingredients you need to succeed as a small business owner.

open a salon

Take these steps to learn how to open a salon:

Do Your Research and Define Your Niche

Look at trends in the market and in your community to understand where your business will fit into the landscape. To do this, consider these questions.

You will need to be able to articulate the specific value your business offers as you sell investors, prospective employees and eventually customers on your brand.

Make a Business Plan

As you determine where your salon fits into the market, it’s time to focus on a ‘how to open a salon’ strategy. Making a business plan will force you to consider every aspect of ‘how to open a salon’ before it comes to fruition. Make sure your plan includes the most essential components:

how to open a salon

Ask the Right Questions

Your expertise is in styling hair and nails—and while you may understand what it’s like to work for a salon business, you likely have a lot to learn when it comes to running one. The first thing you should task yourself with is weighing risk versus reward. Ask these nine questions to determine where you stand in starting a small business.

Tap Your Network

Starting a business on your own doesn’t mean you have to go it alone. Tap your network for experts who can give you the advice you need to get started—from industry veterans to lawyers to financial consultants. Your community—including friends, family, and neighbors—are also key players in growing your reach for prospective customers. Once your business is shaping up, get your brand on social media. Connect with everyone in your network to start growing your presence and getting your name out there.

Don’t be afraid to show up at industry or community events. Face-to-face networking can be very effective, and fostering relationships up front can lead to long-term customers and referrals

how to open a salon

Invest in the Right Tools

As an entrepreneur, you will want to focus on marketing and sales to grow momentum for your salon once it opens. It’s up to you to recruit customers, keep a steady cash flow and build the brand over time. Yet it’s also your responsibility to manage your employees, clients and the financial health of your business. You will be forced to wear several hats and keep all the balls in the air. In fact, this shift in responsibility—worrying about overhead and salaries and revenue—will be one of the biggest hurdles to overcome as a new business owner.

Investing in the right tools and software can take all of the business complexities and manage them in one place. When shopping for the right business management software, look for offerings with the below capabilities to meet business needs.

Salon Iris Free Trial

For business challenges:

For customer experience:

By taking the time to answer the right questions, establish a thoughtful strategy and invest in the right tools, you can intelligently make the transition from employee to business owner. Now you know how to open a salon business, learn how our DaySmart Salon software can ease this transition by visiting our solutions page and reading this customer success story.

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