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Why Google Business Profiles Matter for Pet Businesses (and How to Keep It Working for Your Grooming Business)

Pet grooming business local SEO example

When consumers search for services like “dog groomer near me,” Google usually shows a short list of nearby businesses right at the top. That list comes from Google Business Profiles. 

If you run a grooming business, your Google Business Profile is often the first thing new clients see. Before they visit your website or call you, they’re checking your hours, reading reviews, and looking at photos. If your profile is out of date, or missing altogether, you may be losing bookings without realizing it! 

Let’s break down why your Google Business Profile matters and how to keep it working for you, without turning this into a marketing lesson. 

Why Google Business Profiles Are Essential for Pet Businesses 

Pet boarding business online reviews on Google

1. It Helps Local Pet Parents Find You 

Your Google Business Profile tells Google where you’re located and what services you offer. When someone nearby looks for a pet groomer, Google uses this information to decide who shows up first. 

A complete profile makes it easier for: 

Helpful tip: 
If your hours, address, or phone number are wrong, Google may show someone else instead. 
 
Google Business Profiles play a central role in local SEO. According to Google, businesses with complete and accurate profiles are more likely to appear in relevant local search results and on Google Maps. 
 
Source: Google Business Profile Help 
https://support.google.com/business/answer/7091 

For pet businesses operating in competitive markets, actively managing your profile is essential for standing out. 

What exactly is SEO?

SEO, or search engine optimization, acts as a set of clues that help Google understand your business. The clearer those clues are, the easier it is for the right people to find you when they’re looking for services like yours. A little SEO helps point pet parents in your direction instead of sending them to a competitor down the street.

2.  It Builds Trust Before Someone Ever Calls 

Most people won’t book a groomer without doing a quick check first. Online reviews are one of the strongest trust signals for local businesses. BrightLocal reports that 87% of consumers read online reviews for local businesses, with Google being the most trusted review platform. 

 
Source: BrightLocal – Local Consumer Review Survey 
https://www.brightlocal.com/research/local-consumer-review-survey/ 

Your Google Business Profile gives potential customers quick access to: 

Seeing real feedback and recent photos helps people feel comfortable reaching out.


Want more guidance on improving local visibility for your pet business? 
Explore marketing tools and resources designed for grooming, boarding, and daycare businesses. 

3. It Makes Booking Your Services Easier 

Google Business Profiles are designed to convert searches from potential customers into immediate actions. By having your information up-to-date, customers can: 

Google research shows that local searches frequently result in action within 24 hours, making GBP one of the most effective channels for attracting new clients. 

 
Source: Google Think Insights 
https://www.thinkwithgoogle.com/consumer-insights/local-search-behavior/ 

Want help keeping things organized once clients find you?

DaySmart Pet helps pet businesses manage scheduling, customer communication, and follow-ups that support stronger engagement and repeat bookings. 

4. They Support Reputation Management 

Your Google Business Profile serves as a central hub for reviews and public feedback. Responding to reviews demonstrates that your business is current and engaged with current and potential customers, showing professionalism and accountability. These actions can positively influence both how you appear in a Google search (referred to as SEO or search engine optimization) and customer perception. 

Source: Moz – Local SEO Ranking Factors 
https://moz.com/learn/seo/local-ranking-factors 


Tip: 
Need help getting more reviews? Asking happy clients to leave a review right after their appointment works better than waiting weeks later. 

Responding to reviews is important, but generating them consistently has an even greater impact. DaySmart Pet supports automated follow-ups and customer communication, making it easier to collect reviews over time. 

How to Optimize Your Google Business Profile for Pet Businesses 

Google Business Profile optimization for pet businesses
START HERE:  

Claim and Verify Your Profile 

Claiming and verifying your profile confirms ownership and unlocks full access to profile management tools and insights.

Get started here: https://www.google.com/business/ 

Once you have your business profile set up, then follow these steps to maintain your appearance online: 

1. Make Sure the Basics Are Correct 

Take a few minutes to check: 

This small step can prevent missed calls and frustrated clients. 

2. Choose the Right Business Type 

Make sure your profile clearly says what you do, such as: 

This helps Google show your business to the right people. 

Secondary categories may be added where relevant, but accuracy is more important than quantity. 

3. Write a Simple Description of What You Do 

You don’t need fancy wording. Just explain your services in plain language. 

Example: 

“We provide professional dog grooming services in [City], offering safe and reliable care for dogs of all sizes.” 

Avoid overly promotional language or “keyword stuffing” (putting as many keywords as possible in your description to try and cover every possible area). This can actually hurt how your business ranks online, and it may confuse or turn away potential customers.  

Clear is better than clever. 

4. Upload High-Quality, Current Photos 

Photos help people feel familiar with your business before they walk in. Google reports that businesses with photos receive more engagement, including more website clicks and direction requests. 

 Source: Google Business Profile Help 
https://support.google.com/business/answer/6103862 

Recommended photos include: 

You don’t need professional photos—clean, well-lit phone photos are perfect. 

5. Check In Every Now and Then 

Google encourages businesses to respond to reviews as part of best practices. In your business profile, you can see: 

You don’t need to watch this daily. Checking once a month is plenty. 

Encourage satisfied customers to leave reviews and respond to each one professionally and promptly. 

Source: Google Review Management 
https://support.google.com/business/answer/3474122 

6. Use Google Posts to Share Updates 

Google Posts allow businesses to publish updates directly on their profiles, such as: 

Posting regularly helps keep your profile current and visible in search results. 

7. Review Insights and Update Regularly 

Google Business Profile Insights provide data on: 

Use these insights to refine your profile and update information as needed. 

Source: https://support.google.com/business/answer/7689763 

A Final Thought

Your Google Business Profile doesn’t need to be perfect. It just needs to be accurate, active, and honest. 

A few small updates can make it easier for new clients to find you, trust you, and book with confidence—without adding more work to your plate. 

When combined with the right operational and customer management tools, your Google Business Profile can become a reliable driver of long-term growth. 

Turn Local Searches into Booked Appointments 

Managing your Google Business Profile is more effective when your scheduling, customer communication, and follow-ups work together. DaySmart Pet helps grooming, boarding, and daycare businesses streamline operations while delivering a better customer experience.

See How DaySmart Pet Works!