Holidays can help drive success at your salon, pamper your clients, and promote certain products and services. Planning ahead is key when celebrating timely beauty holidays, and robust salon software can help. Here’s how.
Imagine the scene: on April 30, your favorite client tagged you in a heartfelt post for National Hairstylist Appreciation Day. In early June, you knew exactly why so many clients were purchasing beard care products: Father’s Day was right around the corner!
Holidays can help you celebrate your thriving salon, build lasting relationships with incredible clients, and promote specific products and services you want to highlight. However, planning ahead is the key to celebrating timely beauty holidays, which is why smart business owners choose software that makes marketing, scheduling, and client management a breeze. Here’s how innovative software like DaySmart Salon can help your salon promote these upcoming beauty holidays.
Late-Summer to Fall Beauty Holidays
Each salon is unique, so keep an eye out for the often-overlooked holidays that might speak to your clientele. If your salon focuses on clean, environmentally friendly products, run a promotion for National Clean Beauty Day on July 15. If you offer professional shaving and barber services, celebrate No Beard Day on October 18 with discounted services for a fresh start for fall.
Here are a few upcoming beauty holidays to keep in mind as you plan for the second half of the year:
🗓️ August 8: National Braiders Day
🗓️ August 15: Men’s Grooming Day
🗓️ September: National Self-Care Awareness Month
🗓️ September 2: World Beard Day
🗓️ September 16: World Barber Day
🗓️ October 1: National Hair Day
🗓️ October 18: No Beard Day on
With these beauty holidays in mind, now is the perfect time to start planning promotions your salon can run to celebrate. The right software tools can make commemorating these beauty holidays streamlined and effective.
Leverage Text and Email Marketing
Promoting a beauty holiday is like throwing a party: the most important part is inviting your lovely guests! Modern salon software can make it easy to boost business with tailored, automated texts or unique promotional emails. Whether you’re celebrating National Braiders Day or highlighting fun deals throughout National Self-Care Awareness Month, these messages can keep your clients in the loop.
Planning ahead is key to celebrating timely beauty holidays, which is why smart business owners choose software that makes marketing, scheduling, and client management a breeze.
Fill Your Schedule with Online Booking
Salon booking software that makes online booking quick, easy, and efficient can boost your day-to-day business and maximize your promotions. After all, letting your clients know about your upcoming celebrations is just one part of the equation. It’s actually getting them in your chair that makes these promotions worthwhile. The best way to turn enticing promotions into real appointments? A streamlined booking process.
With great business management software, your thriving salon can make the most of every beauty holiday. If you’re not already a DaySmart customer, try a 14-day trial on us to see if we’re a good fit at www.daysmart.com/salon/request-a-free-trial/ or grab your free guide to choosing the right software solution for your salon needs.
