The end of summer means more than just shopping for pencils and planners—it’s a golden opportunity for salons like yours to attract new clients, reconnect with regulars, and fill up the appointment book before the new semester.
Back-to-school season is just around the corner. And it doesn’t matter whether you’re helping students prep for picture day, giving teachers a fresh look to kick off the new semester, or even helping frazzled parents feel llike themselves again, the back-to-school season is prime time for your business. Here are three fun and effective ideas to turn back-to-school season into a success story at your salon.
🎯 1. Launch A+ Promotions for Students, Teachers, and Parents
Everyone likes to feel good about themselves. Similarly, we all want to make a great first impression—especially on the first day of a new semester. Use the run up to back to school to offer limited-time discounts for:
✅ Students – This might be high schoolers, college kids, or even little ones
✅ School staff – Why limit your reach to just teachers? Think monitors, canteen staff, care takers and school nurses, too
✅ Busy parents – Not only are they juggling school prep, they’re in dire need of some “me” time after a looong summer!
Now that you have your target audience, it’s time to set up your promotional campaigns. This is where you can be as creative as you like to try and entice more clients to your salon. Clever promos will help your salon stand out in the local community! Some ideas might include:
✂️ “New Grade, New Fade” for student haircuts
🍎 “Back-to-School Blowouts for Educators”
👨👩👧 “School Year, Self-Care” for parents
Using salon software can help spread the word and generate buzz around your promotions. DaySmart Salon’s email and text marketing tools will help get the news out fast, let you customize your messages, and send timely reminders as the first day of school nears. Neat!
⏰ 2. Make Scheduling Easy for Everyone
From after-school activities to PTA meetings, back-to-school life is busy. The easier you make it to book appointments, the more likely clients are to stay consistent. What’s more, salon software makes life easier for you and your stylists, too! Use it to:
👀 View appointment availability in real-time
📆 Let clients request appointments that fit their schedules; you just accept the bookings that fit yours
🔁 Empower clients to set up recurring appointments for things like trims, color maintenance, or self-care time aka guaranteed income for you.
If you haven’t done so already, set up automatic text and email reminders so no one forgets an appointment amid all the back-to-school chaos—parents and professionals alike will thank you.
💼 3. Host a Back-to-School Event
Get creative and bring your community together! A small event creates excitement and brings new faces into your salon. Here are a few ideas to get you started:
💄 Mini makeover day for students
👩🏫 Teacher appreciation night with free consultations or chair massages
💇🏻♀️ Family hair care workshops (great for teaching parents how to detangle curls or braid little ones’ hair)
Make sure to use DaySmart’s marketing tools to promote your even, manage RSVPs, and even track new client conversions afterward. You’ll also want to share the news on your social media channels. Start with a few teaser posts to get the ball rolling!
Main Lesson: Back-to-School Season Is a Business Opportunity!
Think beyond the haircut—back-to-school is a powerful moment to reconnect with your community, showcase your stylists’ expertise, and build long-term client relationships. With DaySmart by your side, you’ve got everything you need to run smooth promotions, stay organized, and make this new semester your most successful yet.
Summer’s still not over! Have you tried out Summer Bingo yet?
Download your salon bingo cards, print a few for the break room, and start crossing off those classic summer moments. Whether you’re a solo stylist looking to mix up your week or a salon manager searching for a team-building activity (that doesn’t require a clipboard and a budget), salon bingo is your perfect summer sidekick.
Here’s to keeping the salon energy high—even when the AC is struggling and you’d rather be on the beach.