Marketing your new salon doesn’t have to be complicated. Read on for five effective ways to market your services and business, get people talking about your salon, and drive customer retention.
If you’ve recently opened a new salon, congratulations! Deciding to go it alone is no small feat, and you should feel incredibly proud of your accomplishment. So, what’s next? Well, you need to let people know your salon exists, so they can start booking appointments with you. We’ve prepared 5 simple steps to help take your new salon business to the next level. Salon success, here we come!
#1: Build Strong Client Relationships
First and foremost, strong client relationships are essentially the backbone of your salon business. Building lasting connections with your clients will keep them coming back for more, ensuring you establish a regular flow of income. Best of all, they’re your number one marketing tool when it comes to marketing your new salon. If you take good care of them, they’re more likely to recommend you to friends and family as a trusted stylist.
To foster meaningful connections with your clients, focus on offering personalized service. Make them feel you are tailoring your services to their hair needs and learning about their preferences and style. Ask for feedback regularly. Not only does this make clients feel valued; it also allows you to detect areas that need a little work to improve the customer experience. Actively listening to their responses shows you care about their needs. It also allows you to recommend new hairstyles or products based on their tastes.
#2: Start a Loyalty Program
Next, creating a loyalty program is an excellent way to market your new salon: offer discounts, exclusive offers, or priority booking for your loyal clients. Try using software for salons like DaySmart Salon to set up a client loyalty program and add clients who want to join. With every visit to your salon, they get rewarded with loyalty points, and can redeem their points for services and purchases. Check out our prices here.
Actively listening to clients lets you learn their preferences and demonstrate that you care. You can even recommend new hairstyles or upsell products based on their tastes.
#3: Automatically Send Review Requests
Proactively asking for regular feedback about your salon’s atmosphere and services allows you to improve the overall experience at your business. Good salon management software lets you automatically send clients review requests to prompt them to leave feedback. This way, you can gather client opinions to see what you are doing well and what you can improve at your salon. The more positive reviews you collect and publish, the more likely people will visit your salon and keep coming back once they do. For tips on collecting and leveraging client feedback, download our free e-book Channeling Client reviews for Salon Growth.
#4: Continually Improve Your Salon Experience
Another important point to consider is the vibe you provide your clients. Your services might be top-notch, but make sure your salon matches the quality. There are several ways to improve the salon experience for your clients. Improve your customer service by including automatic text and email appointment reminders, staying up to date with the latest haircare products and services, and researching other salons to see what they do well.
Sometimes, even the smallest details can improve your client experience, too. How you decorate your salon, the music you play, and whether you offer your clients coffee, tea, or water are small gestures that make a big difference to the overall salon experience.
Building your client base and filling your salon may take a little time, but it pays to be patient and trust your hard work.
#5: Offer Special Promotions and Discounts
Last but not least, running special promotions and discounts are great ways to market your salon to new clients. You might think it’s too early to be “losing” money but this is a long-term move! To attract more clients, consider offering special promotions like first-time client specials, referral discounts, birthday discounts, ‘buy one get one’ deals, or complimentary add-on services when they purchase specific treatments. To retain clients over time, you can also sell packages for multiple cuts or color treatments to keep clients coming back.
While building your client base and filling your salon may take some time, it pays to be patient and trust your hard work. By consistently maintaining strong client relationships, encouraging clients to join your loyalty program, collecting favorable reviews, improving your salon experience, and highlighting special promotions and discounts, you’ll set yourself apart from the competition.
Enjoy success at your new salon with the best salon software at www.daysmartsalon.com.
