Cleopatra’s Secret is a permanent makeup studio where expert results, genuine connections, and a client-first experience turn appointments into lasting relationships. Learn how owner Camille Clifford turned her unique personality into her business superpower.
If there’s something Camille Clifford knows how to do well, it’s staying busy and turning passion into purpose.
Camille is the owner of Cleopatra’s Secret, a welcoming, feel-good permanent makeup studio in Idaho Falls, where clients come for treatments and stay for the friendship.
Her journey into the industry was far from traditional, and that’s what makes it so inspiring.
Turning Personality Into a Business Superpower
Camille has been in the permanent makeup world for 23 years. After getting remarried years ago, she was unexpectedly fired for being too personable. Instead of dimming her light, she leaned into it, unaware that it would become her business superpower.
One day, a friend casually mentioned she’d be great at tattooing eyebrows. That small comment changed everything.
She went back to school, found her niche, and quickly realized her biggest competition… was herself! Camille became known for being fast, incredibly skilled, and deeply passionate about permanent makeup.
“I was meant to be busy,” she says. And she means it.
A Business Built on Passion
Legally licensed as an esthetician for 17 years, Camille does everything except hair and nails. As a mom of five (and now a grandma!), her life has always revolved around kids, sports, and travel.
When her son graduated, she suddenly found herself with extra time on her hands. She decided to pour that energy straight back into her business.
Lessons Learned the Hard Way
What started as busy work quickly became her sanctuary. But looking back, Camille wishes she had known more about the business side from the beginning.
“I wish I had gone to business school,” she shares. Pricing, operations, and backend systems can get confusing, especially when you’re trying to manage everything on your own. After navigating COVID and essentially restarting, she’s learned just how important it is to understand how your business really works behind the scenes.
Growing Confidence and Finding Herself
One of Camille’s biggest challenges? Putting herself out there.
As outspoken as she is, learning to confidently present herself as “the product” took time. Advocating for her work, promoting her services, and getting comfortable talking to people didn’t come overnight. But with practice and perseverance, her upbeat personality began to shine through and actually became her business superpower.
Today, her clients feel instantly at ease. Not only do they leave with amazing results; many of them feel like they’ve made a new best friend.
Providing a Fun, Positive, Client-First Experience
What makes Cleopatra’s Secret different is the unique client-first experience. Camille has created a studio that’s fun, positive, and never pushy. It’s one where real relationships come first. Clients feel instantly comfortable, supported, and genuinely cared for from the moment they walk in.
The friendships Camille has built over the years are what she loves most about the industry, and it’s something clients can truly feel every time they visit.
Reliable Salon Software as a Support
Single-handedly running a salon and treating multiple clients every day is tough. Camille was looking for a solution to help manage her business, send reminders, and stay on top of paperwork, when an old stylist recommended DaySmart Salon. She loves the versatility it offers, and is a big fan of client communications, such as reminders, emails, and text messaging.
Find out more about Camille and Cleopatra’s Secret on Facebook.
Feeling Inspired?
If you’re dreaming of creating your own thriving salon (or are looking to work smarter, not harder) DaySmart Salon can help. It has everything you need to manage bookings, track payments, and stay organized without the chaos. Start your 14-day trial free trial today and see for yourself!