Smart Holiday Promotions for Pet Groomers
Turn Seasonal Rush into Repeat Business with These Simple Marketing Ideas
The holiday season is one of the busiest times of year for pet groomers, but it’s also the most profitable. Clients want their pets looking picture-perfect for family photos, holiday gatherings, and cozy nights by the fireplace.
But between back-to-back appointments, walk-ins, and last-minute requests, it can be tough to find time to run big holiday promotions or marketing campaigns. The good news? You don’t need to.
For most pet groomers, especially small salons or mobile operations, the best holiday promos are ones that:
- Require minimal setup or daily management
- Build long-term loyalty (not just quick one-off sales)
- Increase average ticket size
- Strengthen your brand with minimal extra work
Here are accessible, low-effort holiday promotions that can help you increase ROI, fill your books, and grow your brand—all without adding extra work to your plate.
1. The “Holiday Glow-Up” Package (Simple Bundle)
Effort: ⭐
Profit Potential: 💰💰💰
Offer a festive package that bundles your most popular services under one catchy, seasonal name.
Example:
“Santa Paws Spa Day”: includes a bath, brush, nail trim, and a holiday bow or bandana.
Why it works:
- Adds perceived value without deep discounts
- Feels special and giftable
- Can be promoted easily via email, social media, and your DaySmart Pet booking site
Pro Tip: Use your online booking tool (via DaySmart Pet) to highlight a “Holiday Glow-Up” package on your homepage so clients can book it instantly.
2. Sell Gift Cards with a Bonus Incentive
Effort: ⭐
Profit Potential: 💰💰💰
Gift cards are a fantastic way to bring in cash flow now while filling future bookings. Offer a simple bonus, like: “Buy a $50 gift card, get $10 free.”
Why it works:
- Encourages gift-giving among pet parents
- Attracts new customers through gifting
- Easy to sell online or in-store with DaySmart Pet’s integrated payment tools
3. Holiday Pet Photos (Optional Add-On)
Effort: ⭐⭐ (one-time setup)
Profit Potential: 💰💰
Set up a simple backdrop and snap a photo of each freshly groomed pet. Charge a small add-on fee (or offer it free for premium packages).
Why it works:
- Increases your average ticket size
- Generates shareable, branded content for social media
- Helps clients show off their adorable pets and your grooming skills
Pro Tip: Include your logo or tag in the corner of each photo before sharing. Every post becomes free advertising.
4. Launch a Quick Referral Program
Effort: ⭐
Profit Potential: 💰💰💰
Referrals are one of the most effective (and affordable) ways to gain new business. Try something like: “Give $10, Get $10: refer a friend this December and you’ll both save on your next groom!”
Why it works:
- Requires zero design or setup work
- Builds loyalty while expanding your customer base
- Can be automated through your client database or booking system (DaySmart Pet supports client profiles and automated communications)
5. Offer a “Winter Wellness” Add-On
Effort: ⭐⭐
Profit Potential: 💰💰💰
Cold weather can be rough on pets’ skin and paws. Offer an optional conditioning or paw balm treatment to help protect against dryness.
Why it works:
- Simple to implement with minimal extra time
- Adds perceived luxury to basic grooming appointments
- Encourages up sells during your busiest season
6. “Book Ahead and Save” New Year Offer
Effort: ⭐
Profit Potential: 💰💰💰
Use your holiday rush to secure January revenue! Offer: “Book your next groom before December 31 and save 10% on your first 2026 appointment.”
Why it works:
- Keeps clients coming back during slower months
- Builds predictable revenue
- Easy to manage through automated reminders and rebooking prompts in DaySmart Pet
7. Run a Simple Social Media Giveaway
Effort: ⭐⭐
Profit Potential: 💰 (brand visibility ROI)
Encourage your followers to share photos of their freshly groomed pets for a chance to win a free service or retail bundle.
Why it works:
- Boosts engagement and reach with minimal effort
- Generates user-generated content (UGC) that you can repost
- Only costs you one prize to reach dozens of potential new clients
Pro Tip: Announce the winner live on social media for extra buzz and credibility.
TL;DR: Low-Effort, High-Return Promotion Framework
| Promo Type | Effort | ROI | Purpose |
| Holiday Grooming Bundle | ⭐ | 💰💰💰 | Boost average sale |
| Gift Card Bonus | ⭐ | 💰💰💰 | Bring in quick cash |
| Holiday Photo Add-on | ⭐⭐ | 💰💰 | Social engagement |
| Referral Program | ⭐ | 💰💰💰 | Acquire new clients |
| Retail/Add-on Bundle | ⭐⭐ | 💰💰💰 | Easy up sells |
| Book Ahead Discount | ⭐ | 💰💰💰 | Fill slow months |
| Social Giveaway | ⭐⭐ | 💰 | Brand awareness |
Keep it Simple and Consistent
You don’t need a complex marketing campaign to make the most of the holidays. Focus on one or two easy promos, make them visible on your booking page and in-store signage, and remind your clients via text or email.
With the right tools, your promotions can run themselves while you focus on what you do best: making pets look and feel amazing.
Power Your Holiday Success with DaySmart Pet
From automated email reminders and digital gift card sales to online booking and integrated payments, DaySmart Pet helps you manage your entire grooming business, even during the holiday rush!
Learn more or start your free trial.
FAQs: Holiday Promotions for Pet Groomers
Low-cost, high-return options include gift card bonuses, bundled holiday grooming packages, and referral incentives. These require minimal setup and can be automated through booking and payment software like DaySmart Pet.
Plan early, promote holiday bundles on social media and your website, and send quick reminders to existing clients via text or email. Automation tools help fill your calendar while saving you valuable time.
Digital gift cards can be set up in minutes through your POS or business management software. With DaySmart Pet, you can sell and redeem e-gift cards online or in-store, track balances, and offer seasonal bonuses.
Use holiday-themed pet photos, run a “Pet of the Week” post, or host a giveaway where followers share pictures of their freshly groomed pets. Consistency and creativity are key, while keeping posts short, friendly, and visual.
Encourage repeat visits by offering a ‘book your next groom’ incentive, a loyalty program, or an early-booking discount for January and February. Automated reminders and recurring booking options make it effortless.
Additional Resources for Pet Groomers
To help you explore more accessible marketing options, here are reputable resources that complement the promotions in this guide:
American Kennel Club: Social Media Marketing for Groomers: https://www.akc.org/expert-advice/business/social-media-marketing-for-pet-groomers/
Google Business Profile Setup Guide: https://www.google.com/business/
Mailchimp Small Business Resources: https://mailchimp.com/resources/small-business-marketing/
Canva Templates for Pet Businesses: https://www.canva.com/templates/search/pet-business/
National Dog Groomers Association of America (NDGAA): https://www.ndgaa.com/
Pet Business Magazine: https://www.petbusiness.com/