We’re back for our next installment of Getting Social, and today we’ll be covering the other Meta platform, Facebook.
Marketing on Facebook looks vastly different from its humble beginnings in the early 2010s. Instead of creating a separate page for an organization or business and posting status updates to it, we’ve now seen it grow into the Meta beast it is today, complete with its own Ads Center and Business Management platform.
While many people may say they’re moving away from Facebook due to declining popularity, it’s not a platform that should be ignored. With around 3.35 billion active daily users in December 2024, this channel is still one to pay attention to when it comes to marketing efforts.
So, how does one approach this ever-evolving social media channel and successfully utilize it for your pet or grooming business?
Before we get into the weeds, we’re going to approach it similarly to how we did for Instagram. To recap, we’ll want to:
- Optimize your business profile by thinking of it as your digital business card
- Make requesting appointments easy
- Prioritize high-quality content
- Consider social media contests
- Don’t overlook SEO
- Utilize Facebook as an e-commerce platform
If you haven’t taken these steps first, be sure to go back to our original blog post and see how you can deploy these tactics (the great thing about both Instagram and Facebook being owned by the same company is that these general tips can be easily applied to both platforms).
If you’ve taken the steps to ensure your Facebook business page is set up and ready to go, then you can start getting into the finer details. Let’s get to it.
1. Repurpose Content
This first one should be pretty easy: adapt content from other platforms and your website so it can be easily shared on social media. This can come in the form of graphics, videos, and blog posts, for example.
If you want a way to create visually appealing graphics or marketing materials, check out Canva. This is an easy-to-use resource with templates for everything you need for your business – perfect for bringing your ideas to life!
2. Stay on Top of Trends
Pay attention to trending topics and audio to create timely and relevant content.
Are you cringing because we just said “trends?” Yeah, we get it. As we know, being trendy doesn’t automatically mean you’re relevant, and it can even get old, fast. But, think about analyzing current trends and how you can implement them in a way that’s relevant to your brand can actually be beneficial. To put it simply: avoid hopping on the popularity train and doing something because you see everyone else doing it, and be judicious about which trend would actually be relevant to your brand or business.
Look for opportunities like:
- Is there a pet-themed holiday that you can create content around?
- Is there a trending audio that would go well with a video idea you have?
- Is there a fun, creative way to highlight the personalities of your staff or the services you provide?
This is a great way to get to start thinking of your business as a brand – like it exists as its own entity with a personality.
Bonus: Haven’t really thought about your business as a brand? We’ve got you covered with our guide on how to make your brand stand out.
3. Build a Community
What does this mean? Simply put, it’s about how your brand interacts with your followers. Behind every profile and account is a real person, so the question is: how can you genuinely reach and connect with them? Start by prioritizing authentic interactions and building meaningful relationships. Respond to comments, follow your clients, and share photos of their adorable pets (with permission, of course!).
This goes a long way in building what we call “brand trust,” which really just means how your customers and the broader community perceive your business.
When someone needs a skilled groomer, will your business be top of mind? Are people likely to turn to you for their pet grooming needs?
Building a community is a crucial step in strengthening your client relationships, and social media is the perfect place to nurture this connection.
4. Leverage Paid Ads
Paid ads on Facebook offer pet professionals a unique advantage because of how finely you can hone in on specific demographics, such as people in your city or certain age groups. Plus, Facebook lets you target based on interest and behaviors, so if someone is engaging with pet-related content, Facebook can help your ads pop up right in their feed, making sure your paid ads reach the right people.
5. Analyze Performance
Regularly monitoring Facebook gives you a clear picture of what your audience loves or doesn’t resonate with. By keeping an eye on which posts get the most likes, comments, or shares, you can fine-tune your content and make sure that what you’re posting is what your followers will want to see. This kind of insight lets you smartly adjust your strategy, keeping things new and engaging. Staying on top of what works helps you build a stronger connection with your audience online!
6. Experiment and Engage for Better Results
To take your Facebook marketing to the next level, try out these proven tactics. Experimentation and genuine engagement can help you optimize your campaigns and build stronger connections with your audience.
- Run A/B Tests: Experiment with different ad creatives, targeting options, and calls to action to optimize your campaigns.
- Utilize Retargeting: Engage with users who have previously interacted with your content or website to drive conversions.
- Focus on Customer-Centric Communication: Prioritize authentic interactions and build genuine relationships with your followers.
Wrapping Up
Facebook is still a powerful tool for small pet care businesses to connect with pet owners, build a loyal following, and boost visibility. With targeted ads and engaging posts, you can reach the right audience and grow your business.
With DaySmart Pet dog grooming software, you can streamline your operations and manage everything from appointments to pet profiles with ease. Start your 14-day free trial and experience the difference!