{"id":578,"date":"2021-04-05T00:00:00","date_gmt":"2021-04-05T00:00:00","guid":{"rendered":"https:\/\/www.daysmart.com\/spa\/blog\/customer-spotlight-laser-spa-group\/"},"modified":"2024-12-27T21:27:03","modified_gmt":"2024-12-27T21:27:03","slug":"customer-spotlight-laser-spa-group","status":"publish","type":"post","link":"https:\/\/www.daysmart.com\/spa\/blog\/customer-spotlight-laser-spa-group\/","title":{"rendered":"Customer Spotlight: Laser Spa Group"},"content":{"rendered":"
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The owner of Laser Spa Group<\/a> in Hamilton and Burlington, Ontario, Bozana is committed to providing her clients the highest quality of care. We recently spoke with her to learn more about how her software investments help her achieve this mission, especially amid the disruption of the pandemic.<\/p>\n\n

Q: To start, we\u2019d love to learn a little more about your business. What sets it apart from others?<\/strong><\/h3>\n

A: When I opened Laser Spa Group 18 years ago, we were the first spa in our area to offer laser treatments. We\u2019ve since performed over 75,000 treatments to date, on about 10,000 clients. Our staff of nine aesthetic professionals have a combined 150 years of experience, and we also offer professional development courses for aestheticians and nurses to enhance their careers.<\/p>\n

Q: How long have you been using DaySmart Spa? What inspired you to start using the software?<\/strong><\/h3>\n

A: I\u2019ve been a loyal user for 11 years now! I was a one-person show when I first opened my business, so as I got busier, I needed help with managing client information and treatment packages. At the time, all I needed was a way to track their services and where they were at in their treatments, and a good scheduling calendar. As we expanded our staff though, we needed a digital platform that could grow with us.<\/p>\n

Q: What has been your experience with the software?<\/strong><\/h3>\n

A: DaySmart Spa offers us convenience. We can create notes on laser settings or treatment parameters in clients\u2019 profiles, which the receptionists can use when they call in to book an appointment so there\u2019s no guessing at which treatment was suggested for them or what it\u2019ll cost. Once we launch our new website, we\u2019ll add the online booking feature, which will alleviate congestion on the phone lines further. We can have up to 30 clients come through the clinics each day, so it\u2019s important to have as many operations streamlined as possible so that we can function efficiently.<\/p>\n

The email marketing features have been invaluable. It\u2019s a great way to alert clients to flash sales and monthly promotions and to generate interest in products or services that they might have always wanted to try or that they didn\u2019t even know we offered. We also use DaySmart Spa to track coupon activations, to monitor which offers are working best, and loyalty points. Our goal is to execute as much marketing interactions as we can with clients to encourage repeat business.<\/p>\n

It\u2019s also been great to have DaySmart Spa\u2019s immediate support whenever a member of my staff needs help troubleshooting, especially for new hires who are learning the system. I\u2019ve been contacted by other software companies over the years to try their products, but I\u2019d never give up the capabilities DaySmart Spa offers. There are capabilities I don\u2019t even realize I need as a business owner, and DaySmart Spa continues to grow and come up with new solutions. I wouldn\u2019t have the business I have without DaySmart Spa.<\/p>\n

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Q: How has the pandemic impacted your business? <\/strong><\/h3>\n

A: We were closed for six of the past 11 months, so we\u2019ve had to reinvent how we generate income these days. DaySmart Spa\u2019s remote access enabled us to work from home and book virtual appointments to secure revenue for the clinic. I couldn\u2019t live without the remote access!<\/p>\n

Q: How have you used DaySmart Spa over the past year to keep business moving amid disruption?<\/strong><\/h3>\n

A: We used DaySmart Spa\u2019s marketing features throughout the lockdown to email newsletters communicating the status of the clinics, updates to policies and procedures and information about monthly specials, as well as curbside pickup details for spa products. We also introduced virtual skin consultations during the shutdown, so we configured the appointment notification templates with information about the new service, like how to get themselves set up in the consultation system and pre- and post-care instructions. I think we\u2019ll definitely keep the virtual consultations once business returns to normal, so that if a client can\u2019t get to the clinic for whatever reason\u2014say they have kids, or they don\u2019t have a car\u2014they will still have the option to keep their appointment.<\/p>\n

To learn more about how\u202fDaySmart Spa Software<\/a>\u202fcan help your business\u2014as well as other key tips for business owners during this time\u2014visit our\u202fblog<\/a>.<\/p>\n\n\n

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The owner of Laser Spa Group in Hamilton and Burlington, Ontario, Bozana is committed to providing her clients the highest …<\/p>\n","protected":false},"author":14,"featured_media":576,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-578","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs"],"acf":[],"yoast_head":"\nCustomer Spotlight: Laser Spa Group - DaySmart Spa<\/title>\n<meta name=\"description\" content=\"The owner of Laser Spa Group in Hamilton and Burlington, Ontario, Bozana is committed to providing her clients the highest quality\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.daysmart.com\/spa\/blog\/customer-spotlight-laser-spa-group\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer Spotlight: Laser Spa Group - 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