{"id":529,"date":"2020-06-05T00:00:00","date_gmt":"2020-06-05T00:00:00","guid":{"rendered":"https:\/\/www.daysmart.com\/spa\/blog\/spa-post-covid-19\/"},"modified":"2024-12-27T21:18:13","modified_gmt":"2024-12-27T21:18:13","slug":"spa-post-covid-19","status":"publish","type":"post","link":"https:\/\/www.daysmart.com\/spa\/blog\/spa-post-covid-19\/","title":{"rendered":"How to Future-Proof Your Spa Post-COVID-19"},"content":{"rendered":"
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According to <\/span>DaySmart Spa\u2019s<\/span> recent<\/span> survey on consumer loyalty<\/span><\/a>, it takes three to four visits to a business for a consumer to feel comfortable\u2014i.e. having a sense of familiarity and taking the first step in becoming a regular customer. At this rate, it is essential that <\/span>spa<\/span> owners figure out how to put their customers at ease to attract and retain business. Similarly, when asked what the most important trait is when visiting a business, roughly one-third (31%) of respondents say trust, and more than one-fifth (23%) say consistency in service. These two priorities are heightened in the post-pandemic era\u2014especially as businesses seek to pioneer a \u201cnew normal.\u201d<\/span><\/p>\n

One area where <\/span>spas <\/span>need to focus is on common areas and touching surfaces. The <\/span>spa <\/span>experience is tactile\u2014from hands-on services to crowded waiting areas to, yes, even the checkout experience. While learning about the risks of COVID-19, people have become very aware of how cash, credit cards and every high-traffic item in a business may not be as sanitary as they once thought. Suddenly, the integral touchpoints of a <\/span>spa<\/span> experience\u2014 from POS systems and processing terminals to keyboards and pens\u2014are identified as risky.<\/span><\/p>\n

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To deliver consistent service, prepare operations and improve customer engagements, <\/span>spas <\/span>must future-proof the core aspects of the shopping experience, starting with checkout. Take these four steps to reduce the number of touches needed to complete a transaction.<\/span><\/p>\n

<\/b>1.  Implement Contactless Payments<\/strong><\/h3>\n

Contactless payments are more possible than ever. In fact, most credit and debit cards issued in the last five years have NFC (near-field communication) capabilities embedded within the card. Most payment terminals support NFC capabilities. These \u201ctap and go\u201d cards work similarly to Apple Pay or Google Wallet: 1) they don\u2019t require a third-party device (e.g., a cell phone) to store the credit card information, and 2) can just use the card itself.<\/span><\/p>\n

Not every consumer may know about the possibility of contactless payments. <\/span>Spas <\/span>can support customers by providing guidelines, instructions or FAQs and displaying them by the payment terminal, on their website, or via social media pages. It is especially important that <\/span>spas <\/span>reassure customers that tap-and-go payments are as secure as EMV chip payments. Similar to chip transactions, the contactless payment is accompanied by a one-time use code that secures the payment data.<\/span><\/p>\n

Even after <\/span>spas <\/span>implement contactless payments, these payment processing systems still integrate with their <\/span>DaySmart Spa <\/span>business management software. I<\/span>ntegrated payment processing simplifies and expedites checkout, so customers don\u2019t have to wait while employees switch between systems. For customers still feeling uneasy in public spaces, a quick and seamless checkout will be especially appreciated.<\/span><\/p>\n

<\/b>2. Disable Signature Functions<\/b><\/h3>\n

Now that chip and tap-payment cards are equally secure, most major card brands removed the requirement for transaction signatures in 2018 in the U.S. and Canada. This means there are no longer fees related to processing a transaction without the cardholder signature, making it more appealing to customers. That said, many processing terminals and POS systems still have the signature prompt as a default setting. To fix these issues, <\/span>spas<\/span> can contact their card processor to adjust those settings. Customers will appreciate saving a step, as it reduces time, risk and stress.<\/span><\/p>\n

How does this work for tipping? Some<\/span> spas<\/span> may prefer to continue requesting signatures so patrons can discreetly add a post-transaction tip. Otherwise, small businesses can set up integrations in <\/span>DaySmart Spa <\/span>that \u201cprompt for a tip\u201d before the purchaser approves the amount. With this system, the full transaction amount is charged at once (instead of a tip adjustment after the fact).<\/span><\/p>\n

<\/b>3. Consider Recurring Billing<\/b><\/h3>\n

Using <\/span>DaySmart Spa<\/span> software, business owners can sell recurring client memberships to their customers. First and foremost, these memberships are a proven and effective way to recognize customer loyalty with a small discount on recurring services. In fact, according to <\/span>our <\/span>survey, 44% of respondents say their favorite benefit of \u201cbeing a regular\u201d is getting discounts and\/or promotions.<\/span><\/p>\n

Not only can recurring billing help nurture customer relationships when it\u2019s most needed, but charging their card automatically every month\u2014without touching the card or terminal after the initial setup\u2014makes payments completely touchless. If <\/span>spas<\/span> don\u2019t offer memberships, they can still integrate their <\/span>DaySmart Spa <\/span>software with their payment processing systems that allow shops to store card information for future visits. Being able to securely store data allows <\/span>spas<\/span> to facilitate quicker, touch-free transactions and provide more convenience to loyal customers.<\/span><\/p>\n

<\/b>4. Send Digital Customer Communications<\/b><\/h3>\n

If <\/span>spas<\/span> are taking steps to make payments contactless, keep their customers safe and give them peace of mind, they should communicate it clearly and frequently. With <\/span>DaySmart Spa <\/span>email marketing function, <\/span>spas <\/span>can create communications that highlight the reopening of the business and the availability of contactless payments. These can be sent strategically to the different personas in the business\u2019 customer database, along with promotions based on purchase history to draw customers in. Email marketing can be paired with automated text messages to regular customers, as well as posts on social media and landing pages on the business\u2019 website.<\/span><\/p>\n

It\u2019s up to <\/span>spas <\/span>what the \u201cnew normal\u201d looks like for their business and their customers. Payment methods are an important place to start\u2014for convenience and safety. To learn how<\/span> DaySmart Spa <\/span>business management software makes this easier, check out this website. For more findings from the Customer Loyalty survey, which can help attract customers in the post-pandemic world, <\/span>download the survey here<\/span><\/a>.<\/span><\/p>\n\n\n

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According to DaySmart Spa\u2019s recent survey on consumer loyalty, it takes three to four visits to a business for a …<\/p>\n","protected":false},"author":14,"featured_media":528,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-529","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs"],"acf":[],"yoast_head":"\nHow to Future-Proof Your Spa Post-COVID-19 - DaySmart Spa<\/title>\n<meta name=\"description\" content=\"Amidst the COVID-19 conversation, a topic on every small business owner\u2019s mind is \u201cthe new normal.\u201d To ensure your spa clients receive the same quality service and experience, spa owners must anticipate new customer apprehensions and expectations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.daysmart.com\/spa\/blog\/spa-post-covid-19\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Future-Proof Your Spa Post-COVID-19 - 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