{"id":501,"date":"2019-12-04T00:00:00","date_gmt":"2019-12-04T00:00:00","guid":{"rendered":"https:\/\/www.daysmart.com\/spa\/blog\/new-years-resolutions\/"},"modified":"2024-12-27T21:13:48","modified_gmt":"2024-12-27T21:13:48","slug":"new-years-resolutions","status":"publish","type":"post","link":"https:\/\/www.daysmart.com\/spa\/blog\/new-years-resolutions\/","title":{"rendered":"Your Spa Business New Year\u2019s Resolutions for 2020"},"content":{"rendered":"
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The New Year presents every business with the opportunity to set new goals and kickstart fresh initiatives. The key to realizing these aspirations\u2014and truly adding value to your business\u2014is making sure they are both mission-critical and attainable. Enhancements that would be \u201cnice to have\u201d won\u2019t sustain your motivation all year round. As you determine your Day Spa New Year\u2019s resolutions for 2020, make sure these four items make the list.<\/p>\n

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  1. Commit to eco-friendliness.<\/strong> Going green is easier than ever, and what was once an eco-differentiator for your shop is now becoming an expectation from consumers. Eco-friendly products are increasingly available, affordable and as effective as traditional brands. Not only will your business help the environment, but a commitment to doing so will impress your customers. In Nielson\u2019s 2015 Global Corporate Sustainability Report<\/a>, 66 percent of consumers said they are willing to spend more on a product if it comes from a sustainable brand. Additionally, 81 percent of millennials expect their favorite brands to make public commitments to corporate responsibility. While this may seem like a big ask for a small business, showing an investment in community and citizenship will go a long way with customer loyalty.<\/li>\n<\/ol>\n

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        2. Track social media success<\/strong>. Starting to share campaigns on social media is important, but do you understand how those campaigns directly or indirectly impact your day spa? Right now, you may be pushing out social media content with little insight into what types of posts are working or why. In 2020, you should analyze your social campaign effectiveness with these focuses:<\/p>\n