{"id":485,"date":"2019-10-22T00:00:00","date_gmt":"2019-10-22T00:00:00","guid":{"rendered":"https:\/\/www.daysmart.com\/spa\/blog\/small-business-saturday\/"},"modified":"2024-12-27T21:10:35","modified_gmt":"2024-12-27T21:10:35","slug":"small-business-saturday","status":"publish","type":"post","link":"https:\/\/www.daysmart.com\/spa\/blog\/small-business-saturday\/","title":{"rendered":"7 Ways To Prepare Your Spa For Small Business Saturday"},"content":{"rendered":"
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When American Express started Small Business Saturdays, or at least when they got involved, small business owners rejoiced.<\/p>\n

Not only was it part of Amex\u2019s plan to lower their rates for businesses, but it brought some love back to Main street. To this day, businesses all over the US look forward to Small Business Saturday.<\/p>\n

It\u2019s like Black Friday, but you don\u2019t have to come up with any insane deals. Want some idea on what to do to celebrate SBS? Read below.<\/p>\n

1. Double Check Your Website<\/h2>\n

When you\u2019re going into Small-Business Saturday, you want to make your spa as accessible to clients as possible. That means having the most up-to-date website available.<\/p>\n

Take a look at your site. Are your headers still pushing promotions from two months ago? If so, get your content team to create some more, stat.<\/p>\n

You can even create specific content for Small Business Saturday. American Express will help can with that, which we\u2019ll discuss later.<\/p>\n

Make sure your Google maps plugin is working and that your hours are correct. Will you be open extra hours for that weekend?<\/p>\n

Let your clients know.<\/p>\n

\"spa<\/a><\/p>\n

2. Write a Blog Post<\/h2>\n

Why not let your clients know everything you\u2019re doing to prepare for Small Business Saturday? Write a blog<\/a> post and publish it on your social media channels.<\/p>\n

Tell clients, in the blog post, what hours you\u2019re open that day. Are you having any specials? What\u2019s the sale or deal you\u2019re offering?<\/p>\n

You can even put a call to action at the end of the post asking them to share. People who engage with SBS are local-business minded, so they\u2019re likely to encourage others to be as well.<\/p>\n

3. Create a Text Reminder<\/h2>\n

As you prepare for small business Saturday, why not open up a clever sales funnel?<\/p>\n

Ask clients who engage with your SBS pages to give you their phone number. Let them know you\u2019ll text them to remind them about the upcoming events and what your business has planned.<\/p>\n

Even if they don\u2019t visit you on that Saturday, now you have their information for future marketing ventures.<\/p>\n

If you don\u2019t have or don\u2019t want to pay for a texting service, you can always use email. There are even Facebook Bots that you can set up now for customers to opt-in to.<\/p>\n

Don\u2019t overload them though, no matter the platform you choose. You don\u2019t want to annoy them before they have a chance to support your spa.<\/p>\n

\"small<\/a><\/p>\n

4. Use American Express\u2019 Marketing<\/h2>\n

American Express started Small Business Saturday, at least the way it exists now. They used to charge different fees than other credit cards did for processing. That meant it was too expensive for small business owners to accept American Express cards.<\/p>\n

Amex figured out that they were losing business this way and changed their tune. To broadcast their new small-business friendly vibe, they threw a bunch of money into SBS.<\/p>\n

It took off and has been great for local economies ever since. Part of the money they threw went into creating marketing templates specifically for SBS.<\/p>\n

They have things you can download and semi-customize like social posts, signs, email templates \u2014 the whole nine yards. If you\u2019re participating, you should have gotten an email.<\/p>\n

If not, log onto their site and download away<\/a>.<\/p>\n

Request a marketing package and make sure you put the graphics to good use. People do know about SBS, but they forget and their lives get busy.<\/p>\n

Every time they see your SBS marketing copy, it\u2019s one more reminder that flags that date in their brain.<\/p>\n

5. Give Back<\/h2>\n

Yes, we know, you don\u2019t run specials to lose money. But if you can afford to donate even 5% of the profits from your SBS promotion, that\u2019s even more reason for people to shop with you.<\/p>\n

Is there a relevant charity in your area? Maybe you run a health store and you could make an in-kind donation to cancer charities. Or maybe you\u2019ll donate a percent for every SBS special you sell.<\/p>\n

It doesn\u2019t have to be particularly related to your business. You\u2019re allowed to have personal favorite charities and to use your profits to donate them.<\/p>\n

But if those organizations are heavily political or religious, maybe skip this tip.<\/p>\n

\"small<\/a><\/p>\n

6. Collaborate with Other SBS Businesses<\/h2>\n

Is your location in a crowded area with other shops? In a mall or a strip mall? Display a map of other businesses that are participating.<\/p>\n

You can even team up with one and offer 10% off their purchase at the other business once they buy from you \u2014 and vice versa.<\/p>\n

If you want to go even further than that, bring another businesses products into your store. Is there a nearby bakery or coffee shop?<\/p>\n

Put out a plate of samples of their famous cookies\/scones\/whatever with a sign about where they\u2019re from.<\/p>\n

While yes, SBS is about driving profits, it\u2019s also about creating and nurturing community. When one part of a community succeeds, so do the others. How can you help someone else this SBS?<\/p>\n

7. Create Exclusivity<\/h2>\n

There\u2019s something selfish about the way humans love to be in on a secret<\/a>. You know how some stores do early-shopping events for cardholders or VIP?<\/p>\n

Why not reveal your new facial product? Anyone who presents a receipt from a purchase or appointment on Small Business Saturday can get a sample.<\/p>\n

This not only rewards them and delivers value, but it gives them a sense of urgency about visiting you on that specific day.<\/p>\n

Your Small Business Saturday<\/h2>\n

Are you looking forward to the upcoming business holiday? Do you have something special planned?<\/p>\n

Or maybe you had no ideas and now you have a well-thought-out plan. One can hope our article was that helpful, right?<\/p>\n

Whatever you end up doing for Small Business Saturday, remember it\u2019s about community and be kind. That\u2019s the best business practice there is.<\/p>\n

If you want to update your software before the big day, click here<\/a> to see our options.<\/p>\n\n\n

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When American Express started Small Business Saturdays, or at least when they got involved, small business owners rejoiced. Not only …<\/p>\n","protected":false},"author":14,"featured_media":481,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-485","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs"],"acf":[],"yoast_head":"\nSmall Business Saturday: 7 Way To Prepare Your Spa Business<\/title>\n<meta name=\"description\" content=\"Small Business Saturday is one of the biggest business days of the year. 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