{"id":475,"date":"2019-09-12T00:00:00","date_gmt":"2019-09-12T00:00:00","guid":{"rendered":"https:\/\/www.daysmart.com\/spa\/blog\/survey-spa-industry\/"},"modified":"2025-12-17T17:21:09","modified_gmt":"2025-12-17T17:21:09","slug":"survey-spa-industry","status":"publish","type":"post","link":"https:\/\/www.daysmart.com\/spa\/blog\/survey-spa-industry\/","title":{"rendered":"Top Takeaways from the 2019 U.S. Small Business Technology Trends Report \u2013 Salon and Spa Market"},"content":{"rendered":"<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:35px\"><\/div><div class=\"d-lg-none\" style=\"height:17.5px\"><\/div><\/div>\n\n\n<p>As the backbone of the U.S. economy, small businesses are far from being small potatoes. In an increasingly commercial world, the allure of \u201cmom and pop\u201d operations and the commitment to shopping locally has resurged. However, small spas can\u2019t afford to function less optimally than their corporate counterparts. Spa owners still need to manage a rapidly changing market and increasing expectations in the digital age. Traditional pen and paper business management tactics won\u2019t keep pace with the pressures of tech-inclined clients.<\/p>\n<p>As a result, many small spa business owners are evaluating and implementing software tools that not only enable them to remain competitive, but that also empower growth. To understand this shift and how it impacts our customers\u2019 needs, DaySmart Software, the makers of DaySmart Spa business management software, partnered with research firm Researchscape International to survey more than 590 U.S. small business owners in the salon and spa industries on their technology investments and the challenges they\u2019re facing. These are some of the top takeaways.<\/p>\n<h2>The State of U.S. Small Salon and Spa Businesses in 2019<\/h2>\n<p>Despite today\u2019s complicated business landscape, salons and spas in the United States are growing. Sixty-seven percent of survey respondents indicated that their sales increased from 2017 to 2018. What\u2019s more, 60 percent of respondents make more than $100,000 in annual revenues, and 30 percent make more than $300,000. So small salon and spa businesses are not only surviving in the market, but many are thriving.<\/p>\n<p>Even with this success, however, 58 percent of respondents say the number one concern keeping them up at night is making enough money. This worry is compounded by the top challenges that salon and spa owners say they face, including:<\/p>\n<ul>\n<li>marketing to prospective or current customers<\/li>\n<li>making enough money<\/li>\n<li>controlling costs<\/li>\n<li>finding new customers<\/li>\n<li>managing time<\/li>\n<\/ul>\n<p><a href=\"https:\/\/daysmart-spa.imgix.net\/uploads\/2019\/08\/worried-about-making-money-1.jpg\"><img decoding=\"async\" width=\"700\" height=\"473\" src=\"https:\/\/www.daysmart.com\/spa\/wp-content\/uploads\/sites\/7\/2023\/09\/worried-about-making-money-1.jpg\" class=\"attachment-large size-large\" alt=\"survey\" loading=\"lazy\" \/><\/a><\/p>\n<p>In response to these variables, salons and spas are prioritizing investments in technology. Fifty-six percent of respondents use business management software to manage their daily operations. Furthermore, the types of technology they select speak to the priorities of consumers and the market. The top areas of investment in 2019 for salon and spa owners are marketing software (36 percent), POS systems (33 percent) and cloud software (16 percent)\u2014and they are seeing direct results.<\/p>\n<h2>The Benefits of Going Digital<\/h2>\n<p>According to DaySmart\u2019s survey, small U.S. salon and spa businesses that use business management software see major business benefits:<\/p>\n<ul>\n<li>62 percent saw reduced manual effort and paperwork<\/li>\n<li>56 percent saw decreased missed appointments<\/li>\n<li>52 percent saw increased customer satisfaction<\/li>\n<\/ul>\n<p><a href=\"https:\/\/daysmart-spa.imgix.net\/uploads\/2018\/12\/All-Devices-Daysmart Spa.png\"><\/a><\/p>\n<p>To reap these results, salon and spa owners must choose a software solution with capabilities that solve for their specific business needs. According to DaySmart\u2019s survey, the number one software feature that small salon and spa business owners look for is scheduling, followed by automating customer communications and POS. These priorities\u2014which streamline time-consuming tasks for employees\u2014reflect the need for modern businesses to optimize productivity to compete in today\u2019s market and deliver better-than-ever customer service.<\/p>\n<p>Interestingly, though, salon and spa owners who use business management software still face a significant challenge: keeping pace with their own growth. They worry more about managing cash flow and inventory than owners who do not use business management software. As money keeps salon and spa owners up at night, this is not necessarily a bad problem to have.<\/p>\n<p>Salon and spa owners who haven\u2019t adopted software yet may be part of the 23 percent of respondents who said they don\u2019t have the internal expertise required. The other top barriers to software adoption are concerns about cybersecurity risks and not understanding which tools are needed to solve business problems.<\/p>\n<p>Salon and spa owners are constantly vying to create long-lasting, loyal customer relationships\u2014which requires juggling multiple trends and competitors and wearing multiple hats. However, by investing in the right digital solutions, small salon and spa owners will find it easier to run and grow their businesses than ever before.<\/p>\n<p>Download the full 2019 U.S. Small Business Technology Trends Report \u2013 Salon and Spa Market <a href=\"https:\/\/www.saloniris.com\/salon-spa-trends-survey-results\/\">here<\/a>. To learn how DaySmart Spa can help you address these challenges and grow your business, visit our product page <a href=\"https:\/\/www.orchidspasoftware.com\/\">here<\/a>.<\/p>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:35px\"><\/div><div class=\"d-lg-none\" style=\"height:17.5px\"><\/div><\/div>\n\n<div class=\"blog-single__related_posts post-tiles_three-columns  align wp-block-acf-related-posts\" id=\"related-posts-block_6f9339de8401f29f0974e333e92eb178\">\n\t<h2 class=\"related-posts__title\">Related Posts<\/h2>\n\t\t<a href=\"\" class=\"related-posts__link\">View all posts <\/a>\n\t\n<div id=\"blog-tiles-single-475\"\n     class=\"post-tiles post-tiles_ post-tiles_type-post\"\n     data-load-more=\"component\"\n     data-load-more-settings='{\"post_type\":\"post\",\"post_status\":\"publish\",\"paged\":1,\"posts_per_page\":3,\"s\":\"\",\"category__in\":[11],\"post__not_in\":[475]}'\n     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In an increasingly commercial world, &#8230;<\/p>\n","protected":false},"author":14,"featured_media":474,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-475","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>2019 Small Business Technology Trends Report<\/title>\n<meta name=\"description\" content=\"DaySmart Software, the makers of DaySmart Spa business management software, partnered with research firm Researchscape International to survey more than\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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