{"id":438,"date":"2019-03-05T00:00:00","date_gmt":"2019-03-05T00:00:00","guid":{"rendered":"https:\/\/www.daysmart.com\/spa\/blog\/how-to-grow-with-instagram\/"},"modified":"2024-12-27T21:02:31","modified_gmt":"2024-12-27T21:02:31","slug":"how-to-grow-with-instagram","status":"publish","type":"post","link":"https:\/\/www.daysmart.com\/spa\/blog\/how-to-grow-with-instagram\/","title":{"rendered":"How to Grow Your Business with Instagram"},"content":{"rendered":"
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Mind you, Instagram business profiles are being used for much more than window shopping. According to Instagram, 71 percent of its users are taking action, such as visiting a company\u2019s website after viewing a post, or calling, emailing or direct messaging the business. With newer features such as Instagram shopping\u2014where users can view products on Instagram Stories and purchase them directly\u2014people are increasingly seeing Instagram as a place for consumerism.<\/p>\n

Your spa can and should take advantage of this platform to grow your business. If used strategically, Instagram can increase revenue alongside brand awareness. Follow these four steps to put Instagram to work for your small business.<\/p>\n

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  1. Share content that represents your spa<\/strong><\/li>\n<\/ol>\n

    You run a high-quality spa, so your photos should be high-quality. While camera focus and lighting may not be as important on personal Instagram profiles where photos are for the memories, you want to represent your space and your services accurately and professionally. This does not mean you need to invest in a multi-thousand-dollar camera. A modern smartphone should do the trick.<\/p>\n

    Share photos that show users what it would be like to walk into your spa. From photos of the workplace to your employees to your most relaxing treatments\u2014Instagram provides users with a preview of the experience they will have at your spa. It can even be the deciding factor of whether you win their business. Showcase your best work, any and all promotions, and don\u2019t be afraid to incorporate your business\u2019s personality into the content.<\/p>\n

    Most important is to match quality with quantity. 70 percent of Instagram posts aren\u2019t seen by users due to the sheer volume of content in their feeds, so it\u2019s important to post consistently.<\/p>\n

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    1. Start a social media contest<\/strong><\/li>\n<\/ol>\n

      Incentivize followers to do your work for you by designing social media contests that engage customers and encourage foot traffic. Contests are fun and everyone likes a prize. Check out a few examples:<\/p>\n