{"id":911,"date":"2020-05-20T00:00:00","date_gmt":"2020-05-20T00:00:00","guid":{"rendered":"https:\/\/www.daysmart.com\/salon\/uncategorized\/set-freelance-stylist-rates\/"},"modified":"2026-02-23T11:40:38","modified_gmt":"2026-02-23T11:40:38","slug":"set-freelance-stylist-rates","status":"publish","type":"post","link":"https:\/\/www.daysmart.com\/salon\/blog\/set-freelance-stylist-rates\/","title":{"rendered":"How to Set Your Freelance Hair Stylist Rates"},"content":{"rendered":"<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:35px\"><\/div><div class=\"d-lg-none\" style=\"height:17.5px\"><\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-launching-a-freelance-stylist-business-is-an-exciting-venture-but-don-t-let-your-pricing-strategy-fall-by-the-wayside\">Launching a freelance stylist business is an exciting venture. But don\u2019t let your pricing strategy fall by the wayside!<\/h3>\n\n\n\n<p>There\u2019s more to freelancing than flexible hours and a better work-life balance. Going on your own is guaranteed to bring many financial \u2019what now?\u2019 moments. One of the top reasons <a href=\"http:\/\/www.instantshift.com\/2013\/05\/18\/reasons-why-first-time-freelancers-fail\/\" target=\"_blank\" rel=\"noreferrer noopener\">why freelancers fail<\/a> is incorrect pricing. Unless you know how to set up your rates correctly you could be heading back to the 9-5 lifestyle before you know it.<\/p>\n\n\n\n<p>Be sure to crunch the numbers thoroughly before you decide what to charge your customers. This will ensure your freelance stylist career brings you all the rewards you\u2019re looking for!<\/p>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:35px\"><\/div><div class=\"d-lg-none\" style=\"height:17.5px\"><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading has-h-2-smaller-font-size\" id=\"h-things-to-consider\">Things to Consider<\/h2>\n\n\n\n<p>It all boils down to economics. Unless you are a billionaire doing what you do for the love of it, you need to earn an income as a freelance stylist. The only way to do this is to see things from a business point of view.<\/p>\n\n\n\n<p>In this regard, there are four things you need to take into account when setting up your rates.<\/p>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:10px\"><\/div><div class=\"d-lg-none\" style=\"height:5px\"><\/div><\/div>\n\n\n<ul class=\"wp-block-list\">\n<li>Rates in the area<\/li>\n\n\n\n<li>Your budget<\/li>\n\n\n\n<li>Your time<\/li>\n\n\n\n<li>How good you are<\/li>\n<\/ul>\n\n\n\n<p>Let\u2019s take a look at how these three factors combined can help you to set up rates that both you and your customers will love.<\/p>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:20px\"><\/div><div class=\"d-lg-none\" style=\"height:10px\"><\/div><\/div>\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:10px\"><\/div><div class=\"d-lg-none\" style=\"height:5px\"><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading has-h-2-smaller-font-size\" id=\"h-the-going-rate\">The Going Rate<\/h2>\n\n\n\n<p>Your first step is finding out what other hairstylists in the area charge. Start with salons and then see if you can find out what other freelance stylists near you are asking for their services.<\/p>\n\n\n\n<p>You will discover that the range of rates can be quite wide. Knowing what the market will bear should give you an idea of what to charge. However, it won\u2019t provide you with a set rate and is not the route to a profitable business.<\/p>\n\n\n\n<p>By all means, start out lower than the norm if you have little experience and qualifications, but set yourself a target to work towards. Hard work will soon earn you the right to up your rates in accordance with your expectations. Even <a href=\"http:\/\/www.telegraph.co.uk\/beauty\/people\/meet-jen-atkin-the-kardashian-hair-stylist-who-has-changed-the-w\/\">Hollywood\u2019s top hair stylist<\/a> started somewhere.<\/p>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:20px\"><\/div><div class=\"d-lg-none\" style=\"height:10px\"><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading has-h-2-smaller-font-size\" id=\"h-setting-goals\">Setting Goals<\/h2>\n\n\n\n<p>Doing the math is never easy for creative types but a budget is essential for your freelance stylist business. Taking the following into account will help you determine reasonable rates.<\/p>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:20px\"><\/div><div class=\"d-lg-none\" style=\"height:10px\"><\/div><\/div>\n\n\n<h3 class=\"wp-block-heading has-h-3-bigger-font-size\" id=\"h-fixed-expenses\">Fixed Expenses<\/h3>\n\n\n\n<p>Don\u2019t wing it. Get out your bank statements and make a list of your expenses over the last few months. Don\u2019t leave out luxury expenses or splurges \u2013 it won\u2019t make them go away.<\/p>\n\n\n\n<p>Enter them on a simple spreadsheet, or you can use <a href=\"https:\/\/www.daysmart.com\/salon\/\" target=\"_blank\" rel=\"noreferrer noopener\">specialized software for hair stylists<\/a> where you can keep track of every other aspect of your business. Now you can determine the average amount you need to cover monthly living expenses. This figure is the least amount you need to make to break even. It may shock you, but we aren\u2019t done yet.<\/p>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:20px\"><\/div><div class=\"d-lg-none\" style=\"height:10px\"><\/div><\/div>\n\n\n<h3 class=\"wp-block-heading has-h-3-bigger-font-size\" id=\"h-other-expenses\">Other Expenses<\/h3>\n\n\n\n<p>Now you need to add an amount of savings (both for a rainy day and for retirement), as well as how much your earnings will be taxed. Many salons were caught with little to no savings when the entire industry went on lockdown due to the COVID-19 pandemic.<\/p>\n\n\n\n<p>To get yourself on the right track, divide this new figure by the number of hours you are prepared to spend working every day. This is your rock-bottom hourly rate, excluding any products you will be using.<\/p>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:20px\"><\/div><div class=\"d-lg-none\" style=\"height:10px\"><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading has-h-2-smaller-font-size\" id=\"h-what-to-charge-for-each-of-your-freelance-stylist-services\">What to Charge for Each of Your Freelance Stylist Services<\/h2>\n\n\n\n<p>Every service you provide has two aspects. The time you spend, and the raw materials or products used.<\/p>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:20px\"><\/div><div class=\"d-lg-none\" style=\"height:10px\"><\/div><\/div>\n\n\n<figure class=\"wp-block-image is-style-rounded\"><img decoding=\"async\" src=\"https:\/\/www.daysmart.com\/salon\/wp-content\/uploads\/sites\/2\/2023\/09\/how-to-set-your-freelance-hair-styling-rates-2.jpg\" alt=\"how to set your freelance hair stylist rates - img 2\"\/><\/figure>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:10px\"><\/div><div class=\"d-lg-none\" style=\"height:5px\"><\/div><\/div>\n\n\n<h3 class=\"wp-block-heading has-h-3-bigger-font-size\" id=\"h-time\">Time<\/h3>\n\n\n\n<p>The next step is to count the time it takes for you to perform each of your services. A cut is pretty straightforward and you may already have an idea of how long this takes. Remember to include time spent shampooing the client\u2019s hair.<\/p>\n\n\n\n<p>Other tasks, such as coloring a client\u2019s hair, is a different kettle of fish. You can perform other tasks while you wait for products to take effect. When you are first starting out, you may not have any other clients to see to during this \u2018wasted\u2019 time. To avoid a total loss, you can use this time to build a relationship with your client instead and put it down to marketing.<\/p>\n\n\n\n<p>When first starting out, you may not have any other clients to see to during this \u2018wasted\u2019 time. To avoid a total loss, you can use this time to build a relationship with your client.<\/p>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:20px\"><\/div><div class=\"d-lg-none\" style=\"height:10px\"><\/div><\/div>\n\n\n<h3 class=\"wp-block-heading has-h-3-bigger-font-size\" id=\"h-materials\">Materials<\/h3>\n\n\n\n<p>The tools of your trade are what cost you money. You need to add the cost of products such as shampoo, treatments, and hair color to the price of your service. This is where specific <a href=\"https:\/\/www.daysmart.com\/salon\/features\/business-management\/#backbar\">salon software<\/a> can come in handy. Once you have entered these costs, you don\u2019t need to keep recalculating them every time you quote a client.<\/p>\n\n\n\n<p>Are you blowing the client\u2019s hair out? Add some electricity charges to your fee, as well as a little towards the cost of the hair dryer. Don\u2019t forget taxes either. When you did your initial budget, you will have discovered that these little expenses add up, so don\u2019t skimp on them now.<\/p>\n\n\n\n<p>Don\u2019t forget taxes either. When you did your initial budget, you will have discovered that these little expenses add up, so don\u2019t skimp on them now.<\/p>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:20px\"><\/div><div class=\"d-lg-none\" style=\"height:10px\"><\/div><\/div>\n\n\n<figure class=\"wp-block-image is-style-rounded\"><img decoding=\"async\" src=\"https:\/\/www.daysmart.com\/salon\/wp-content\/uploads\/sites\/2\/2023\/09\/money.jpg\" alt=\"Profit Margins\"\/><\/figure>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:10px\"><\/div><div class=\"d-lg-none\" style=\"height:5px\"><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading has-h-2-smaller-font-size\" id=\"h-the-final-figures\">The Final Figures<\/h2>\n\n\n\n<p>Now that you know what each of your freelance stylist services is costing you, you can determine the additional charges to your customer. Calculate this figure according to your experience and qualifications. Again, comparing yourself to other professionals in the area is a good place to start.<\/p>\n\n\n\n<p>While you may feel obligated to charge less if you are new to the area, remember that people associate high prices with high quality. One idea to attract business is to advertise your prices plus a special rate for new clients.<\/p>\n\n\n\n<p>In this way, you are not bound to the lower rate and don\u2019t undersell yourself. You may need to experiment with different rates until you find a happy medium.<\/p>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:20px\"><\/div><div class=\"d-lg-none\" style=\"height:10px\"><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading has-h-2-smaller-font-size\" id=\"h-time-for-a-raise\">Time For a Raise<\/h2>\n\n\n\n<p>Inflation happens. Every year, you can count on an increase in your living expenses as well as the products you use in your business.Clients expect annual increases, <span>and your peers will also be implementing them, so don\u2019t feel bad about upping your prices. Take your added experience as well as any further training you had into account when calculating your increase. You deserve it.<\/span><\/p>\n\n\n\n<p>Just as there is no secret recipe for success, trial and error will eventually lead you to your own magic formula when it comes to pricing. As long as you follow these guidelines when you start up, you should move steadily forward and successfully grow your business. You have nothing to lose.<\/p>\n\n\n\n<p>Tell us how you worked out your freelance stylist prices in the comments below or on our <a href=\"https:\/\/www.facebook.com\/DaySmartSalon\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a> page. We would love to hear from you.<\/p>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:20px\"><\/div><div class=\"d-lg-none\" style=\"height:10px\"><\/div><\/div>\n\n\n<p>Try DaySmart Salon Software absolutely <a href=\"https:\/\/www.daysmart.com\/salon\/salon-trial\/\" target=\"_blank\" rel=\"noreferrer noopener\">free for 14 days!<\/a><\/p>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:20px\"><\/div><div class=\"d-lg-none\" style=\"height:10px\"><\/div><\/div>\n\n\n<div class=\"w-actionbox color_alternate blog_bottom_cta\">\n<div class=\"w-actionbox-h\">\n<div class=\"w-actionbox-controls\"><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Launching a freelance stylist business is an exciting venture. But don\u2019t let your pricing strategy fall by the wayside! There\u2019s &#8230;<\/p>\n","protected":false},"author":14,"featured_media":910,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-911","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>DaySmart | How to Set Your Freelance Hair Stylist Rates<\/title>\n<meta name=\"description\" content=\"Setting your freelance hair stylist rates are important to ensure you are making the money you are worth.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.daysmart.com\/salon\/blog\/set-freelance-stylist-rates\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Set Your Freelance Hair Stylist Rates\" \/>\n<meta property=\"og:description\" content=\"Setting your freelance hair stylist rates are important to ensure you are making the money you are worth.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.daysmart.com\/salon\/blog\/set-freelance-stylist-rates\/\" \/>\n<meta property=\"og:site_name\" content=\"DaySmart Salon\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-20T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-23T11:40:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.daysmart.com\/salon\/wp-content\/uploads\/sites\/2\/2023\/10\/attachment.jpg\" \/>\n<meta name=\"author\" content=\"markdressman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"How 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