{"id":687,"date":"2019-12-17T00:00:00","date_gmt":"2019-12-17T00:00:00","guid":{"rendered":"https:\/\/www.daysmart.com\/salon\/uncategorized\/salon-text-marketing-2\/"},"modified":"2024-12-22T13:16:13","modified_gmt":"2024-12-22T13:16:13","slug":"salon-text-marketing-2","status":"publish","type":"post","link":"https:\/\/www.daysmart.com\/salon\/blog\/salon-text-marketing-2\/","title":{"rendered":"7 Reasons Your Salon Needs Text Marketing"},"content":{"rendered":"
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54% of consumers<\/a> want to receive marketing messages through texts. However, only 11% of businesses are using text messaging as a part of their marketing strategy!<\/p>\n

This is your chance to get ahead of other salons in your area. By sending an SMS blast to your clients, you can remain top of mind year-round. Text message marketing can help you generate word of mouth, improve engagement with your clients, and show your clients you appreciate your business.<\/p>\n

Don\u2019t wait around! Instead, untangle your marketing strategy by adding SMS text messaging to the mix. Here are seven reasons your salon needs SMS blast marketing.<\/p>\n

7 Reasons Your Salon Needs Text Marketing:<\/strong><\/h2>\n

1. Text Marketing is Direct<\/h2>\n

Consumers are becoming more aware of when businesses are trying to sell at<\/em> them, rather than communicate with<\/em> them. Throughout any given day, we\u2019re spammed with emails, flyers, and billboards. Many of us have adopted mental filters to clear away the junk.<\/p>\n

If the recipient doesn\u2019t know and trust you, they\u2019re not likely to open a physical or<\/em> email messages.<\/p>\n

Meanwhile, social media is becoming increasingly competitive. If people don\u2019t already know and love your brand, you\u2019ll fail to stand out from the crowd. As social media algorithms change, it\u2019s also challenging to appear in tags and feeds.<\/p>\n

As a result, businesses need to find smarter ways to reach their customers.<\/p>\n

Unlike these other marketing channels, texts arrive directly in front of your target audience. That means you don\u2019t have to break out of the competition. Instead, you can reach your subscribers and appear among texts from friends and family.<\/p>\n

\"phone<\/p>\n

2. Customers are More Likely to Respond<\/h2>\n

Before you can communicate with your subscribers through email, you need them to open<\/em> the message first. Otherwise, you\u2019re headed straight for the spam box.<\/p>\n

According to Adobe<\/a>:<\/p>\n