{"id":558,"date":"2018-12-20T00:00:00","date_gmt":"2018-12-20T00:00:00","guid":{"rendered":"https:\/\/www.daysmart.com\/salon\/uncategorized\/5-ways-kick-start-salon-social-media\/"},"modified":"2026-02-21T09:01:03","modified_gmt":"2026-02-21T09:01:03","slug":"5-ways-kick-start-salon-social-media","status":"publish","type":"post","link":"https:\/\/www.daysmart.com\/salon\/blog\/5-ways-kick-start-salon-social-media\/","title":{"rendered":"5 Ways to Kick-Start Your Salon Social Media Strategy"},"content":{"rendered":"
<\/div>
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If social media is not a part of your salon\u2019s marketing plan, then it should be. If salon social media already is a part of your marketing plan \u2013 great!<\/p>\n

Read on to learn 5 ways to improve your salon social media efforts.<\/p>\n

    \n
  1. Be consistent<\/strong> \u2013 Figure out a posting schedule<\/a> that works for your salon and fits into your available time. A good place to start is by scheduling two unique posts per social media platform every week. Once you are able to keep this schedule for a few weeks, try increasing the number of posts per week until you find the right balance.<\/li>\n<\/ol>\n
      \n
    1. Find your niche<\/strong> \u2013 This is especially important for smaller salons. By finding a niche, you can outshine salons and spas with bigger marketing budgets and dedicated marketing staff. For example, if you love Pinterest, stick to sharing photos of your latest haircuts and colors. You\u2019ll soon develop a dedicated following of customers and fans.<\/li>\n<\/ol>\n
        \n
      1. Pick two social media platforms<\/strong> \u2013 This advice builds on our last tip. By limiting your social media efforts to two platforms, you can effectively spend your time building your salon\u2019s niche and getting a fan base. Once you build up your salon\u2019s presence on your first two social media networks and you\u2019re ready to expand, look for social media networks where you can reuse current from your two primary platforms. Just because you expand your social media presence, that doesn\u2019t mean you need to expand your workload.<\/li>\n<\/ol>\n
          \n
        1. Follow the 80\/20 rule<\/strong> \u2013 One area of social media small business owners commonly struggle with is how often they should post sales content. A good rule to follow is to make 80% of your posts fun and informative content you would enjoy if you were a customer. 20% should be content created to drive sales. Remember, just because the content doesn\u2019t include a sales pitch in it, that doesn\u2019t mean it\u2019s a waste of time. Customers will see quality posts and start to view your salon as a local industry leader.<\/li>\n<\/ol>\n
            \n
          1. Mix it up<\/strong> \u2013 Social media should be fun. Don\u2019t worry about always posting salon related content. Social media, in its most basic form, is a conversation. No one likes to talk with someone who only talks about business. Share content that makes you laugh, but keep it tasteful and use common sense.<\/li>\n<\/ol>\n

            Social media is a reflection of you and your salon, so share your passions with the world and watch your business grow just by doing what you love.<\/p>\n\n\n

            <\/div>
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            If social media is not a part of your salon\u2019s marketing plan, then it should be. If salon social media …<\/p>\n","protected":false},"author":14,"featured_media":557,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-558","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"\nDaySmart | 5 Ways to Kick-Start Your Salon Social Media Strategy<\/title>\n<meta name=\"description\" content=\"DaySmart Salon offers 5 easy ways to kick start your salon business social media,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.daysmart.com\/salon\/blog\/5-ways-kick-start-salon-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Ways to Kick-Start 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