{"id":5475,"date":"2026-02-11T21:04:13","date_gmt":"2026-02-11T21:04:13","guid":{"rendered":"https:\/\/www.daysmart.com\/salon\/?p=5475"},"modified":"2026-02-26T11:24:44","modified_gmt":"2026-02-26T11:24:44","slug":"how-a-client-first-experience-helped-build-cleopatras-secret","status":"publish","type":"post","link":"https:\/\/www.daysmart.com\/salon\/blog\/how-a-client-first-experience-helped-build-cleopatras-secret\/","title":{"rendered":"How a Client-First Experience Built Cleopatra\u2019s Secret"},"content":{"rendered":"
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Cleopatra\u2019s Secret is a permanent makeup studio where expert results, genuine connections, and a client-first experience turn appointments into lasting relationships. Learn how owner Camille Clifford turned her unique personality into her business superpower.<\/em><\/p>\n\n\n\n

If there\u2019s something Camille Clifford knows how to do well, it\u2019s staying busy and turning passion into purpose.<\/p>\n\n\n\n

Camille is the owner of Cleopatra\u2019s Secret<\/a><\/strong>, a welcoming, feel-good permanent makeup studio in Idaho Falls, where clients come for treatments and stay for the friendship.<\/p>\n\n\n\n

Her journey into the industry was far from traditional, and that\u2019s what makes it so inspiring.<\/p>\n\n\n

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Turning Personality Into a Business Superpower<\/h3>\n\n\n
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\"Camille<\/figure>\n\n\n\n

Camille has been in the permanent makeup world for 23 years. After getting remarried years ago, she was unexpectedly fired for being too personable<\/em>. Instead of dimming her light, she leaned into it, unaware that it would become her business superpower. <\/p>\n\n\n\n

One day, a friend casually mentioned she\u2019d be great at tattooing eyebrows. That small comment changed everything.<\/p>\n\n\n\n

She went back to school, found her niche, and quickly realized her biggest competition\u2026 was herself<\/em>! Camille became known for being fast, incredibly skilled, and deeply passionate<\/strong> about permanent makeup.<\/p>\n\n\n\n

\u201cI was meant to be busy,\u201d she says. And she means it.<\/p>\n\n\n

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A Business Built on Passion<\/h3>\n\n\n\n

Legally licensed as an esthetician for 17 years, Camille does everything except hair and nails. As a mom of five (and now a grandma!), her life has always revolved around kids, sports, and travel.<\/p>\n\n\n\n

When her son graduated, she suddenly found herself with extra time on her hands. She decided to pour that energy straight back into her business.<\/p>\n\n\n

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Lessons Learned the Hard Way<\/h3>\n\n\n
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\"Camille<\/figure>\n\n\n\n

What started as busy work quickly became her sanctuary. But looking back, Camille wishes she had known more about the business side from the beginning.<\/p>\n\n\n\n

\u201cI wish I had gone to business school,\u201d she shares. Pricing, operations, and backend systems can get confusing, especially when you\u2019re trying to manage everything on your own. After navigating COVID and essentially restarting, she\u2019s learned just how important it is to understand how your business really works behind the scenes.<\/p>\n\n\n

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Growing Confidence and Finding Herself<\/h3>\n\n\n\n

One of Camille\u2019s biggest challenges? Putting herself out there.<\/strong><\/p>\n\n\n\n

As outspoken as she is, learning to confidently present herself as “the product” took time. Advocating for her work, promoting her services, and getting comfortable talking to people didn\u2019t come overnight. But with practice and perseverance, her upbeat personality began to shine through and actually became her business superpower.<\/p>\n\n\n\n

Today, her clients feel instantly at ease. Not only do they leave with amazing results; many of them feel like they\u2019ve made a new best friend.<\/p>\n\n\n

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Providing a Fun, Positive, Client-First Experience<\/h3>\n\n\n\n

What makes Cleopatra\u2019s Secret different is the unique client-first experience.<\/strong> Camille has created a studio that\u2019s fun, positive, and never pushy. It’s one where real relationships come first. Clients feel instantly comfortable, supported, and genuinely cared for from the moment they walk in. <\/p>\n\n\n\n

The friendships Camille has built over the years are what she loves most about the industry, and it\u2019s something clients can truly feel every time they visit.<\/p>\n\n\n

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\"Cleopatra's<\/figure>\n\n\n
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Reliable Salon Software as a Support<\/h3>\n\n\n\n

Single-handedly running a salon and treating multiple clients every day is tough. Camille was looking for a solution to help manage her business, send reminders, and stay on top of paperwork, when an old stylist recommended DaySmart Salon<\/a>. She loves the versatility it offers, and is a big fan of client communications, such as reminders, emails, and text messaging.<\/p>\n\n\n

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Find out more about Camille and Cleopatra’s Secret on Facebook<\/a>.<\/p>\n\n\n

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Feeling Inspired?<\/h3>\n\n\n\n

If you\u2019re dreaming of creating your own thriving salon (or are looking to work smarter, not harder) DaySmart Salon can help. It has everything you need to manage bookings, track payments, and stay organized without the chaos. Start your 14-day trial free trial today<\/a> and see for yourself!<\/p>\n\n\n

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<\/div><\/div>","protected":false},"excerpt":{"rendered":"

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