{"id":517,"date":"2018-04-02T00:00:00","date_gmt":"2018-04-02T00:00:00","guid":{"rendered":"https:\/\/www.daysmart.com\/salon\/uncategorized\/how-to-grow-your-salon-business-acquisition-conversion-retention\/"},"modified":"2024-12-22T08:12:45","modified_gmt":"2024-12-22T08:12:45","slug":"how-to-grow-your-salon-business-acquisition-conversion-retention","status":"publish","type":"post","link":"https:\/\/www.daysmart.com\/salon\/blog\/how-to-grow-your-salon-business-acquisition-conversion-retention\/","title":{"rendered":"How to Grow Your Salon Business: Acquisition, Conversion, Retention"},"content":{"rendered":"<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:35px\"><\/div><div class=\"d-lg-none\" style=\"height:17.5px\"><\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\">There are many factors that influence the success of your salon business. We\u2019re sharing the three things you need to know to grow your business in this post.<\/h3>\n\n\n\n<p>Did you know there\u2019s more to running a hair salon business than cutting and washing hair?<\/p>\n\n\n\n<p>Yep, in order to have a successful salon business, you need to be a pro at acquisition, conversion, and retention.<\/p>\n\n\n\n<p>In this article, you\u2019ll learn:<\/p>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:10px\"><\/div><div class=\"d-lg-none\" style=\"height:5px\"><\/div><\/div>\n\n\n<ul class=\"wp-block-list\">\n<li>The client\u2019s journey<\/li>\n\n\n\n<li>What acquisition, conversion, and retention are<\/li>\n\n\n\n<li>What steps you need to take for each step<\/li>\n\n\n\n<li>How to make life easier and more fruitful for you<\/li>\n<\/ul>\n\n\n\n<p>By learning each of these effective strategies, you\u2019ll increase your ROI. And you\u2019ll grow your salon business. Read on to find out!<\/p>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:35px\"><\/div><div class=\"d-lg-none\" style=\"height:17.5px\"><\/div><\/div>\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.saloniris.com\/wp-content\/uploads\/2018\/04\/How-to-Grow-Salon.jpg\"><img decoding=\"async\" src=\"https:\/\/www.daysmart.com\/salon\/wp-content\/uploads\/sites\/2\/2023\/09\/How-to-Grow-Salon.jpg\" alt=\"salon business\" \/><\/a><\/figure>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:10px\"><\/div><div class=\"d-lg-none\" style=\"height:5px\"><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading has-h-2-smaller-font-size\">A Day in the Life of the Client<\/h2>\n\n\n\n<p>Clients don\u2019t just walk through your doors randomly. There\u2019s a reason they chose your salon services, and not your competitor\u2019s. To find out, you need to walk in \u201cyour clients\u2019 shoes.\u201d AKA, understand the client journey.<\/p>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:20px\"><\/div><div class=\"d-lg-none\" style=\"height:10px\"><\/div><\/div>\n\n\n<h3 class=\"wp-block-heading has-h-3-bigger-font-size\">Acquisition in a Nutshell<\/h3>\n\n\n\n<p>In general, this starts in the customer acquisition phase. Let\u2019s say a potential client wants a bob cut and balayage. But they don\u2019t want to go to just anyone. They want someone who specializes in balayage, and who has experienced in medium-length women\u2019s hair cuts.<\/p>\n\n\n\n<p>They google \u201csalons balayage,\u201d and one of your articles come up. The prospect reads the article. And then skims through your portfolio, liking the medium-length results on your past clients. The prospect reads the article. And then skims through your portfolio, liking the medium-length results on your past clients.<\/p>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:20px\"><\/div><div class=\"d-lg-none\" style=\"height:10px\"><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading has-h-2-smaller-font-size\">Conversion<\/h2>\n\n\n\n<p>She then sees on your website that you offer a 15% discount for new clients, and is hooked. She then decides to call you. In which case you\u2019ve successfully acquired a new paying customer.<\/p>\n\n\n\n<p>How did this happen? Your informative and engaging article which highlighted your expertise on balayage gained her interest. Your beautiful portfolio highlighting your past work caught the prospect\u2019s attention. And your 15% discount was the final tipping point to convert her from prospect to paying customer.<\/p>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:20px\"><\/div><div class=\"d-lg-none\" style=\"height:10px\"><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading has-h-2-smaller-font-size\">Retention<\/h2>\n\n\n\n<p>She then goes to your salon for her bob cut and balayage. Throughout the appointment, you\u2019re friendly and positive. You offer her tea and give her styling tips and ways to keep her hair healthy. Not to mention, after the appointment her hair comes out just as she expected. On her way out, you hand her an additional coupon \u2014 10% off on a woman\u2019s cut.<\/p>\n\n\n\n<p>It\u2019s safe to say, chances are she\u2019s coming back. But why? Because of your demeanor and the complimentary tea and hair tips, you delivered an exceptional client experience. Then, offering a second discount \u2014 something she probably didn\u2019t expect \u2014 was the final mark that converted a first-time customer into a returning customer. In other words, retention successful.<\/p>\n\n\n\n<p>Now let\u2019s have a closer look into what you need to do to increase your ROI!<\/p>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:20px\"><\/div><div class=\"d-lg-none\" style=\"height:10px\"><\/div><\/div>\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.saloniris.com\/wp-content\/uploads\/2018\/04\/modern-salon.jpg\"><img decoding=\"async\" src=\"https:\/\/www.daysmart.com\/salon\/wp-content\/uploads\/sites\/2\/2023\/09\/modern-salon.jpg\" alt=\"salon business\" \/><\/a><\/figure>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:10px\"><\/div><div class=\"d-lg-none\" style=\"height:5px\"><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading has-h-2-smaller-font-size\">Acquisition, Conversion, and Retention in Detail<\/h2>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:10px\"><\/div><div class=\"d-lg-none\" style=\"height:5px\"><\/div><\/div>\n\n\n<h3 class=\"wp-block-heading has-h-3-bigger-font-size\">Acquisition: A Closer Look<\/h3>\n\n\n\n<p>Acquisition is making your clients aware of your hair services. If you specialize in balayage, advertise that on your website. If you\u2019re a pro at curly hair, make that known.<\/p>\n\n\n\n<p>In this phase, it\u2019s all about getting your products and services in front of your prospective clients\u2019 faces. The more people who know about your specialized services, the higher chance you have in converting prospects to paying clients. Here are a few ways to do this:<\/p>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:20px\"><\/div><div class=\"d-lg-none\" style=\"height:10px\"><\/div><\/div>\n\n\n<h3 class=\"wp-block-heading has-h-3-bigger-font-size\">1. Use the Powers of Social Media<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.statista.com\/statistics\/273476\/percentage-of-us-population-with-a-social-network-profile\/\">According to Statista<\/a>, 81% of Americans have a <a href=\"https:\/\/www.forbes.com\/sites\/ajagrawal\/2017\/06\/02\/5-simple-ways-to-get-higher-conversion-rates-on-your-facebook-ads\/#110024fe57f6\">social media<\/a> profile. If you can reach 1% of this figure, that\u2019s impressive. What we\u2019re saying is a consistent online social media presence across multiple social media platforms can reach hundreds. If not thousands.<\/p>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:20px\"><\/div><div class=\"d-lg-none\" style=\"height:10px\"><\/div><\/div>\n\n\n<h3 class=\"wp-block-heading has-h-3-bigger-font-size\">2. Network<\/h3>\n\n\n\n<p>Attend hair salon conventions. Go to trade shows. Start talking with other salon owners. This may sound counter productive but it\u2019s not. And here\u2019s why. Let\u2019s say one of your clients wants a niche cut you don\u2019t specialize in. Or maybe a client wants a balayage but has curly hair.<\/p>\n\n\n\n<p>Let\u2019s say one of your clients wants a niche cut you don\u2019t specialize in. Or maybe a client wants a balayage but has curly hair. A type of hair you\u2019re not familiar working with. Even maybe, (hopefully) you\u2019re overbooked, and can\u2019t manage to fit another client in. This is when you make a few calls, and contact another salon or hair stylist to fit your client in. Or you team up: You do the balayage while the other hair stylist cuts her curly hair.<\/p>\n\n\n\n<p>Either way, you\u2019re ensuring your <a href=\"https:\/\/www.saloniris.com\/customer-service-tips-salons-spas\/\">customer has a positive experience<\/a>. Which increases the chances of her coming back. And you also can expect more clients from those hair stylists and salons who\u2019ll pay back the favor. (Of course, remember this is only beneficial if you each have two DIFFERENT niches.)<\/p>\n\n\n\n<p>Keep in mind, networking can happen anywhere. Let\u2019s say you\u2019re in line at the grocery store making small talk with the cashier. You casually mention you have a salon business and specialize in balayage. Turns out the cashier has been wanting a balayage. You give her your salon business card. And there you go, you\u2019ve reached another potential client.<\/p>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:20px\"><\/div><div class=\"d-lg-none\" style=\"height:10px\"><\/div><\/div>\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.saloniris.com\/wp-content\/uploads\/2018\/04\/happy-customer.jpg\"><img decoding=\"async\" src=\"https:\/\/www.daysmart.com\/salon\/wp-content\/uploads\/sites\/2\/2023\/09\/happy-customer.jpg\" alt=\"salon business\" \/><\/a><\/figure>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:10px\"><\/div><div class=\"d-lg-none\" style=\"height:5px\"><\/div><\/div>\n\n\n<h3 class=\"wp-block-heading has-h-3-bigger-font-size\">Conversion In Depth<\/h3>\n\n\n\n<p>The conversion phase involves turning that prospect into a paying customer. You\u2019re trying to make your products or services irresistible to your prospective clients. To do this, you need to understand buyer persona (This pertains to the acquisition phase too.)<\/p>\n\n\n\n<p>Create an in-depth buyer persona so you know your customers\u2019 pain points. Pain points are the common problems your ideal customer faces. Once you can identify those, provide reasonable solutions. For example, your ideal customer is a middle-aged woman who\u2019s not ready to go gray but wants a color and cut that matches her age.<\/p>\n\n\n\n<p>You\u2019d not only advertise ways to address this pain point but provide samples and discounts that mention it too. With this example, you could have a discount for hair coloring products for middle-aged women. And another discount for a color and consultation at your salon.<\/p>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:20px\"><\/div><div class=\"d-lg-none\" style=\"height:10px\"><\/div><\/div>\n\n\n<h3 class=\"wp-block-heading has-h-3-bigger-font-size\">Retention: One Critical Tip<\/h3>\n\n\n\n<p>Customer retention involves how to enhance customer loyalty. One way to do this is by developing a loyalty program or referral program, offering discounts on referrals. Referral discounts serve two purposes: it encourages the satisfied customers to come back. And secondly, you get more new customers.<\/p>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:20px\"><\/div><div class=\"d-lg-none\" style=\"height:10px\"><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading has-h-2-smaller-font-size\">Final Thoughts on How to Grow Your Salon Business<\/h2>\n\n\n\n<p>Understanding these three phases \u2014 acquisition, conversion, and retention \u2014 will take <a href=\"https:\/\/www.saloniris.com\/salon-small-business-expert-roundup-succeed-business-beauty\/\">your salon business<\/a> to the next level. By mastering these steps, you\u2019ll increase your retention rates. Which means more money for you. And less time wasted converting new customers.<\/p>\n\n\n\n<p>Did this article help? How have these three steps improved your understanding salon business? Share your thoughts with us in the comments section below.<\/p>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:10px\"><\/div><div class=\"d-lg-none\" style=\"height:5px\"><\/div><\/div>\n\n\n<div class=\"w-actionbox color_alternate blog_bottom_cta\">\n<div class=\"w-actionbox-h\">\n<div class=\"w-actionbox-text\">\n\n<h3>Try DaySmart Salon Software Absolutely Free<\/h3>\n<\/div>\n<div class=\"w-actionbox-controls\"><a class=\"w-actionbox-button g-btn type_primary\" href=\"https:\/\/www.daysmart.com\/salon\/contact\/\">Try for Free<\/a><\/div>\n<\/div>\n<\/div>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:20px\"><\/div><div class=\"d-lg-none\" style=\"height:10px\"><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>There are many factors that influence the success of your salon business. We\u2019re sharing the three things you need to &#8230;<\/p>\n","protected":false},"author":15,"featured_media":516,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-517","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Grow Your Salon Business | DaySmart Salon<\/title>\n<meta name=\"description\" content=\"Grow your salon business by enhancing acquisition, conversion, and retention with this thorough marketing guide from DaySmart Salon, tailored for salon owners.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.daysmart.com\/salon\/blog\/how-to-grow-your-salon-business-acquisition-conversion-retention\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Grow Your Salon Business\" \/>\n<meta property=\"og:description\" content=\"Guide prospective clients down the sales funnel with this thorough marketing guide from DaySmart Salon, tailored for hair salon owners.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.daysmart.com\/salon\/blog\/how-to-grow-your-salon-business-acquisition-conversion-retention\/\" \/>\n<meta property=\"og:site_name\" content=\"DaySmart Salon\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-02T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-22T08:12:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.daysmart.com\/salon\/wp-content\/uploads\/sites\/2\/2023\/10\/attachment.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"How to Grow Your Salon Business: Acquisition, Conversion, Retention\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.daysmart.com\\\/salon\\\/blog\\\/how-to-grow-your-salon-business-acquisition-conversion-retention\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.daysmart.com\\\/salon\\\/blog\\\/how-to-grow-your-salon-business-acquisition-conversion-retention\\\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"How to Grow Your Salon Business: Acquisition, Conversion, Retention\",\"datePublished\":\"2018-04-02T00:00:00+00:00\",\"dateModified\":\"2024-12-22T08:12:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.daysmart.com\\\/salon\\\/blog\\\/how-to-grow-your-salon-business-acquisition-conversion-retention\\\/\"},\"wordCount\":1178,\"publisher\":{\"@id\":\"https:\\\/\\\/www.daysmart.com\\\/salon\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.daysmart.com\\\/salon\\\/blog\\\/how-to-grow-your-salon-business-acquisition-conversion-retention\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.daysmart.com\\\/salon\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2023\\\/09\\\/how-to-grow-your-salon-business.jpg?wsr\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.daysmart.com\\\/salon\\\/blog\\\/how-to-grow-your-salon-business-acquisition-conversion-retention\\\/\",\"url\":\"https:\\\/\\\/www.daysmart.com\\\/salon\\\/blog\\\/how-to-grow-your-salon-business-acquisition-conversion-retention\\\/\",\"name\":\"How to Grow Your Salon Business | DaySmart Salon\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.daysmart.com\\\/salon\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.daysmart.com\\\/salon\\\/blog\\\/how-to-grow-your-salon-business-acquisition-conversion-retention\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.daysmart.com\\\/salon\\\/blog\\\/how-to-grow-your-salon-business-acquisition-conversion-retention\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.daysmart.com\\\/salon\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2023\\\/09\\\/how-to-grow-your-salon-business.jpg?wsr\",\"datePublished\":\"2018-04-02T00:00:00+00:00\",\"dateModified\":\"2024-12-22T08:12:45+00:00\",\"description\":\"Grow your salon business by enhancing acquisition, conversion, and retention with this thorough marketing guide from DaySmart Salon, tailored for salon owners.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.daysmart.com\\\/salon\\\/blog\\\/how-to-grow-your-salon-business-acquisition-conversion-retention\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.daysmart.com\\\/salon\\\/blog\\\/how-to-grow-your-salon-business-acquisition-conversion-retention\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.daysmart.com\\\/salon\\\/blog\\\/how-to-grow-your-salon-business-acquisition-conversion-retention\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.daysmart.com\\\/salon\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2023\\\/09\\\/how-to-grow-your-salon-business.jpg?wsr\",\"contentUrl\":\"https:\\\/\\\/www.daysmart.com\\\/salon\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2023\\\/09\\\/how-to-grow-your-salon-business.jpg?wsr\",\"width\":1200,\"height\":1200},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.daysmart.com\\\/salon\\\/blog\\\/how-to-grow-your-salon-business-acquisition-conversion-retention\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.daysmart.com\\\/salon\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Grow Your Salon Business: Acquisition, Conversion, Retention\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.daysmart.com\\\/salon\\\/#website\",\"url\":\"https:\\\/\\\/www.daysmart.com\\\/salon\\\/\",\"name\":\"DaySmart Salon\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.daysmart.com\\\/salon\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.daysmart.com\\\/salon\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.daysmart.com\\\/salon\\\/#organization\",\"name\":\"DaySmart Salon\",\"url\":\"https:\\\/\\\/www.daysmart.com\\\/salon\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.daysmart.com\\\/salon\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.daysmart.com\\\/salon\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025\\\/06\\\/Salon-Logo-White-Final-v1.svg?wsr\",\"contentUrl\":\"https:\\\/\\\/www.daysmart.com\\\/salon\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025\\\/06\\\/Salon-Logo-White-Final-v1.svg?wsr\",\"width\":221,\"height\":57,\"caption\":\"DaySmart Salon\"},\"image\":{\"@id\":\"https:\\\/\\\/www.daysmart.com\\\/salon\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to Grow Your Salon Business | DaySmart Salon","description":"Grow your salon business by enhancing acquisition, conversion, and retention with this thorough marketing guide from DaySmart Salon, tailored for salon owners.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.daysmart.com\/salon\/blog\/how-to-grow-your-salon-business-acquisition-conversion-retention\/","og_locale":"en_US","og_type":"article","og_title":"How to Grow Your Salon Business","og_description":"Guide prospective clients down the sales funnel with this thorough marketing guide from DaySmart Salon, tailored for hair salon owners.","og_url":"https:\/\/www.daysmart.com\/salon\/blog\/how-to-grow-your-salon-business-acquisition-conversion-retention\/","og_site_name":"DaySmart Salon","article_published_time":"2018-04-02T00:00:00+00:00","article_modified_time":"2024-12-22T08:12:45+00:00","og_image":[{"url":"https:\/\/www.daysmart.com\/salon\/wp-content\/uploads\/sites\/2\/2023\/10\/attachment.jpg","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_title":"How to Grow Your Salon Business: Acquisition, Conversion, Retention","twitter_misc":{"Written by":"","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.daysmart.com\/salon\/blog\/how-to-grow-your-salon-business-acquisition-conversion-retention\/#article","isPartOf":{"@id":"https:\/\/www.daysmart.com\/salon\/blog\/how-to-grow-your-salon-business-acquisition-conversion-retention\/"},"author":{"name":"","@id":""},"headline":"How to Grow Your Salon Business: Acquisition, Conversion, Retention","datePublished":"2018-04-02T00:00:00+00:00","dateModified":"2024-12-22T08:12:45+00:00","mainEntityOfPage":{"@id":"https:\/\/www.daysmart.com\/salon\/blog\/how-to-grow-your-salon-business-acquisition-conversion-retention\/"},"wordCount":1178,"publisher":{"@id":"https:\/\/www.daysmart.com\/salon\/#organization"},"image":{"@id":"https:\/\/www.daysmart.com\/salon\/blog\/how-to-grow-your-salon-business-acquisition-conversion-retention\/#primaryimage"},"thumbnailUrl":"https:\/\/www.daysmart.com\/salon\/wp-content\/uploads\/sites\/2\/2023\/09\/how-to-grow-your-salon-business.jpg?wsr","articleSection":["Blog"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.daysmart.com\/salon\/blog\/how-to-grow-your-salon-business-acquisition-conversion-retention\/","url":"https:\/\/www.daysmart.com\/salon\/blog\/how-to-grow-your-salon-business-acquisition-conversion-retention\/","name":"How to Grow Your Salon Business | DaySmart Salon","isPartOf":{"@id":"https:\/\/www.daysmart.com\/salon\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.daysmart.com\/salon\/blog\/how-to-grow-your-salon-business-acquisition-conversion-retention\/#primaryimage"},"image":{"@id":"https:\/\/www.daysmart.com\/salon\/blog\/how-to-grow-your-salon-business-acquisition-conversion-retention\/#primaryimage"},"thumbnailUrl":"https:\/\/www.daysmart.com\/salon\/wp-content\/uploads\/sites\/2\/2023\/09\/how-to-grow-your-salon-business.jpg?wsr","datePublished":"2018-04-02T00:00:00+00:00","dateModified":"2024-12-22T08:12:45+00:00","description":"Grow your salon business by enhancing acquisition, conversion, and retention with this thorough marketing guide from DaySmart Salon, tailored for salon owners.","breadcrumb":{"@id":"https:\/\/www.daysmart.com\/salon\/blog\/how-to-grow-your-salon-business-acquisition-conversion-retention\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.daysmart.com\/salon\/blog\/how-to-grow-your-salon-business-acquisition-conversion-retention\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.daysmart.com\/salon\/blog\/how-to-grow-your-salon-business-acquisition-conversion-retention\/#primaryimage","url":"https:\/\/www.daysmart.com\/salon\/wp-content\/uploads\/sites\/2\/2023\/09\/how-to-grow-your-salon-business.jpg?wsr","contentUrl":"https:\/\/www.daysmart.com\/salon\/wp-content\/uploads\/sites\/2\/2023\/09\/how-to-grow-your-salon-business.jpg?wsr","width":1200,"height":1200},{"@type":"BreadcrumbList","@id":"https:\/\/www.daysmart.com\/salon\/blog\/how-to-grow-your-salon-business-acquisition-conversion-retention\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.daysmart.com\/salon\/"},{"@type":"ListItem","position":2,"name":"How to Grow Your Salon Business: Acquisition, Conversion, Retention"}]},{"@type":"WebSite","@id":"https:\/\/www.daysmart.com\/salon\/#website","url":"https:\/\/www.daysmart.com\/salon\/","name":"DaySmart Salon","description":"","publisher":{"@id":"https:\/\/www.daysmart.com\/salon\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.daysmart.com\/salon\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.daysmart.com\/salon\/#organization","name":"DaySmart Salon","url":"https:\/\/www.daysmart.com\/salon\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.daysmart.com\/salon\/#\/schema\/logo\/image\/","url":"https:\/\/www.daysmart.com\/salon\/wp-content\/uploads\/sites\/2\/2025\/06\/Salon-Logo-White-Final-v1.svg?wsr","contentUrl":"https:\/\/www.daysmart.com\/salon\/wp-content\/uploads\/sites\/2\/2025\/06\/Salon-Logo-White-Final-v1.svg?wsr","width":221,"height":57,"caption":"DaySmart Salon"},"image":{"@id":"https:\/\/www.daysmart.com\/salon\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":""}]}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"DaySmart Salon","distributor_original_site_url":"https:\/\/www.daysmart.com\/salon","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.daysmart.com\/salon\/wp-json\/wp\/v2\/posts\/517","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.daysmart.com\/salon\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.daysmart.com\/salon\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.daysmart.com\/salon\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.daysmart.com\/salon\/wp-json\/wp\/v2\/comments?post=517"}],"version-history":[{"count":0,"href":"https:\/\/www.daysmart.com\/salon\/wp-json\/wp\/v2\/posts\/517\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.daysmart.com\/salon\/wp-json\/wp\/v2\/media\/516"}],"wp:attachment":[{"href":"https:\/\/www.daysmart.com\/salon\/wp-json\/wp\/v2\/media?parent=517"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.daysmart.com\/salon\/wp-json\/wp\/v2\/categories?post=517"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.daysmart.com\/salon\/wp-json\/wp\/v2\/tags?post=517"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}