{"id":512,"date":"2018-03-20T00:00:00","date_gmt":"2018-03-20T00:00:00","guid":{"rendered":"https:\/\/www.daysmart.com\/salon\/uncategorized\/strategies-hair-stylists-get-clients\/"},"modified":"2026-02-23T11:22:53","modified_gmt":"2026-02-23T11:22:53","slug":"strategies-hair-stylists-get-clients","status":"publish","type":"post","link":"https:\/\/www.daysmart.com\/salon\/blog\/strategies-hair-stylists-get-clients\/","title":{"rendered":"Strategies for Hair Stylists to Get More Clients"},"content":{"rendered":"<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:35px\"><\/div><div class=\"d-lg-none\" style=\"height:17.5px\"><\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-you-re-a-great-hair-stylist-and-deserve-a-million-clients-but-how-do-you-get-the-word-out-there-and-get-more-clients-to-fill-up-your-chair\">You\u2019re a great hair stylist and deserve a million clients but how do you get the word out there and get more clients to fill up your chair?<\/h3>\n\n\n\n<p>With so much competition out there, it\u2019s tough to make your mark as a hair stylist. Even if you\u2019re incredibly talented. Which means you need to develop strategies to get your name out there. Your objective is to fill up your chair with bookings. Unfortunately, most hair stylist schools don\u2019t teach marketing. Which is where we come in. Here are some proven strategies to get more clients.<\/p>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:35px\"><\/div><div class=\"d-lg-none\" style=\"height:17.5px\"><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading has-h-2-smaller-font-size\" id=\"h-brand-yourself\">Brand Yourself<\/h2>\n\n\n\n<p>In order to get more clients, you have to separate yourself from your competitors. The hair salon industry employs <a href=\"https:\/\/www.ibisworld.com\/industry-trends\/specialized-market-research-reports\/consumer-goods-services\/personal\/hair-salons.html\">1.4 million people<\/a>. Which means you need to brand yourself and figure out what makes you special. What separates you from all the other hair stylists, even the other ones who work in the same salon. A good way to do that is by reading, \u201c<a href=\"http:\/\/www.sethgodin.com\/purple\/\">The Purple Cow\u201d<\/a>.<\/p>\n\n\n\n<p>Your brand should be included in everything you do. Whether that\u2019s marketing, your logo, your <a href=\"https:\/\/www.daysmart.com\/salon\/blog\/7-hair-stylist-business-cards-increase-bookings\/\">business cards<\/a>, and even how you dress and act. Branding helps build trust and will ensure people remember you when it\u2019s time to get their hair cut.<\/p>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:20px\"><\/div><div class=\"d-lg-none\" style=\"height:10px\"><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading has-h-2-smaller-font-size\" id=\"h-subscribe-to-haro\">Subscribe to HARO<\/h2>\n\n\n\n<p>Don\u2019t be afraid to put yourself out there as an expert. One way to get free press is to sign up for <a href=\"https:\/\/www.helpareporter.com\/\">Help a Reporter<\/a> (HARO). It\u2019s free to sign up. All you have to do is read the e-mails that come out three times per day.<\/p>\n\n\n\n<p>If a reporter is looking for an expert stylist, just send them your pitch. You could end up being featured on tv, online, or in a magazine as the stylist to watch. Being featured as an expert is an easy way to get more clients.<\/p>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:20px\"><\/div><div class=\"d-lg-none\" style=\"height:10px\"><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading has-h-2-smaller-font-size\" id=\"h-use-cross-promotion-to-get-more-clients\">Use Cross Promotion to Get More Clients<\/h2>\n\n\n\n<p>Network and find resources who are willing to work with you to help each other out. Try contacting businesses that don\u2019t compete but who are complimentary to see if they\u2019re interested. One way to do that is to sponsor a local fashion show. Offer to do the hair for free as long as you\u2019re mentioned as the stylist who did the work. That way, it\u2019s a win-win situation.<\/p>\n\n\n\n<p>Contact the local nail salon and work together to come up with a marketing campaign to help one another. It could be as simple as recommending one another on each other\u2019s websites. You can also just hand out each other\u2019s business cards. The more people you have who are willing to help promote you, the easier it will be to get more clients.<\/p>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:20px\"><\/div><div class=\"d-lg-none\" style=\"height:10px\"><\/div><\/div>\n\n\n<figure class=\"wp-block-image is-style-rounded\"><a href=\"https:\/\/www.saloniris.com\/wp-content\/uploads\/2018\/03\/salon-group.jpg\"><img decoding=\"async\" src=\"https:\/\/www.daysmart.com\/salon\/wp-content\/uploads\/sites\/2\/2023\/09\/salon-group.jpg\" alt=\"get more clients\"\/><\/a><\/figure>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:10px\"><\/div><div class=\"d-lg-none\" style=\"height:5px\"><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading has-h-2-smaller-font-size\" id=\"h-offer-a-promotion\">Offer a Promotion<\/h2>\n\n\n\n<p>Many places of business provide a promotion or discount to their loyal customers. You can try offering a promotion of 50% a haircut if the person opts to get their hair dyed by you as well. Buy business cards that feature a buy-ten-get-one-free promotion. That way, people will have the incentive to keep coming back to you time and again.<\/p>\n\n\n\n<p>When the holidays come around, offer a promotion directly related to the holiday. Offer a Christmas special that gives people a free blow dry and hair styling with any purchase of a cut and full color. Sell hair styling products and offer a two-for-one deal. Don\u2019t be afraid to get creative. It doesn\u2019t have to be a big promotion, just remember that people like getting something for free. It\u2019s a great way to get more clients.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.saloniris.com\/wp-content\/uploads\/2018\/03\/business-cards.jpg\"><img decoding=\"async\" src=\"https:\/\/www.daysmart.com\/salon\/wp-content\/uploads\/sites\/2\/2023\/09\/business-cards.jpg\" alt=\"get more clients\"\/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-h-2-smaller-font-size\" id=\"h-use-social-media\">Use Social Media<\/h2>\n\n\n\n<p>Social media is the perfect place for a hair stylist to get more clients. It\u2019s incredibly easy if you formulate a well thought out strategy for social media. All you really need is your smartphone and you have everything you need to start a great campaign. Ask if you can feature photos a client\u2019s before and after haircuts. Then post it on social media to show how talented you are.<\/p>\n\n\n\n<p>Write a post about frequently asked questions. Shoot a video about what hairstyles look best on people in certain age groups. Post photos of great hairstyles for people with varying face shapes.<\/p>\n\n\n\n<p>Social media is a great tool because it\u2019s so easy to find your niche market. You can target them geographically, by how much money they earn, their age, and even their interests. You can even start a Facebook advertising campaign with as little as $1 per day.<\/p>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:20px\"><\/div><div class=\"d-lg-none\" style=\"height:10px\"><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading has-h-2-smaller-font-size\" id=\"h-set-up-an-e-mail-campaign\">Set Up an E-Mail Campaign<\/h2>\n\n\n\n<p>E-mail is a quick, easy, and inexpensive way to stay in touch with your clients. Even sending an email once a month with your favorite latest hairstyles can help you get more clients. That\u2019s because they\u2019ll be reminded why you\u2019re so fabulously talented.<\/p>\n\n\n\n<p>Don\u2019t forget to add a call to action prompting them to set up their next hair appointment, even if it\u2019s a few months away. Use e-mail to send them birthday wishes along with a special discount for them to use. If you hear of any of them getting married, having a baby, or another special event, you can use e-mail to easily get and stay in touch with them.<\/p>\n\n\n\n<p>This is an easy way to promote goodwill with your clients. Personalize your e-mail campaigns so they\u2019re more likely to open the e-mail. Don\u2019t forget to use <a href=\"https:\/\/writtent.com\/blog\/17-words-must-use-headlines-examples\/\">eye-catching headlines<\/a> so they\u2019ll be excited to learn what you have to say.<\/p>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:20px\"><\/div><div class=\"d-lg-none\" style=\"height:10px\"><\/div><\/div>\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.daysmart.com\/salon\/wp-content\/uploads\/sites\/2\/2023\/09\/Marketing-Laptop.png\" alt=\"marketing\"\/><\/figure>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:10px\"><\/div><div class=\"d-lg-none\" style=\"height:5px\"><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading has-h-2-smaller-font-size\" id=\"h-reward-clients-for-referring-people-to-you\">Reward Clients for Referring People to You<\/h2>\n\n\n\n<p>Clients gained by a referral are the best type of clients anyone can hope for. Partly because they don\u2019t cost a thing to find. But also because there is a trust already in place. Your client trusts you to do a great job. They trust you can do the same for their friend or family member.<\/p>\n\n\n\n<p>Trust is huge in business. People don\u2019t do business with businesses, they do business with people. Make sure you reward those people who have been kind enough to share how amazing you are. It doesn\u2019t have to be a huge reward. Small items like a free shampoo can be enough to generate extra goodwill towards you. Also, consider buying promotional gifts complete with your information as a thank you gift.<\/p>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:20px\"><\/div><div class=\"d-lg-none\" style=\"height:10px\"><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading has-h-2-smaller-font-size\" id=\"h-get-the-right-help\">Get the Right Help<\/h2>\n\n\n\n<p>Remember to measure how your marketing strategies are going. If something isn\u2019t working well, stop doing it or make adjustments. Otherwise, you\u2019re wasting your time and money.<\/p>\n\n\n\n<p>One way to see how well your marketing efforts are doing is to start using the right software. Our software will help you grow your business more easily and track how well you\u2019re doing. Don\u2019t wait. <a href=\"https:\/\/www.daysmart.com\/salon\/salon-trial\/\" target=\"_blank\" rel=\"noreferrer noopener\">Start your free trial<\/a> today.<\/p>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:20px\"><\/div><div class=\"d-lg-none\" style=\"height:10px\"><\/div><\/div>\n\n\n<div class=\"w-actionbox color_alternate blog_bottom_cta\">\n<div class=\"w-actionbox-h\">\n<div class=\"w-actionbox-text\">\n<h3>Try DaySmart Salon Software Absolutely Free<\/h3>\n<\/div>\n<div class=\"w-actionbox-controls\"><a class=\"w-actionbox-button g-btn type_primary\" href=\"https:\/\/www.daysmart.com\/salon\/contact\/\">Try for Free<\/a><\/div>\n<\/div>\n<\/div>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:20px\"><\/div><div class=\"d-lg-none\" style=\"height:10px\"><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>You\u2019re a great hair stylist and deserve a million clients but how do you get the word out there and &#8230;<\/p>\n","protected":false},"author":14,"featured_media":511,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-512","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>DaySmart | Strategies for Hair Stylists to Get More Clients<\/title>\n<meta name=\"description\" content=\"Utilize DaySmart Salon salon business advice to get more clients to your business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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