{"id":453,"date":"2016-08-09T00:00:00","date_gmt":"2016-08-09T00:00:00","guid":{"rendered":"https:\/\/www.daysmart.com\/salon\/uncategorized\/email-marketing-boosts-client-retention-sales\/"},"modified":"2026-02-23T11:02:47","modified_gmt":"2026-02-23T11:02:47","slug":"email-marketing-boosts-client-retention-sales","status":"publish","type":"post","link":"https:\/\/www.daysmart.com\/salon\/blog\/email-marketing-boosts-client-retention-sales\/","title":{"rendered":"Salon Email Marketing: Boost Client Retention & Sales"},"content":{"rendered":"
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Email Marketing Boosts Client Retention and Sales<\/h2>\n\n\n\n

How can you cultivate lasting connections with guests between appointments? Social media may be a go-to pick for speedy communications, but some will miss your efforts. Email newsletters and marketing messages are direct, reliable, and affordable ways to stay in touch. Retaining customers<\/a> is the fastest revenue-raising strategy. A mere 5% client retention increase can boost profits by up to 75%! Learn to use all the tools available in DaySmart Salon to maximize client retention and growth by optimizing your email marketing efforts.<\/p>\n\n\n

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Develop Your Customer Contact List<\/h2>\n\n\n\n

Collect all your clients\u2019 email addresses, but make sure you offer them an opt-in to receive marketing material from you. The first thing to avoid is spamming your clients. Assure customers that you don\u2019t sell their personal details. Balance resistance with monthly or weekly drawings for those signing up for your marketing emails. Reward winners with incentives like free services.<\/p>\n\n\n\n

DaySmart Salon automatically links client email addresses not only with online booking and reminders but with marketing features as well. Some news may be appropriate for all active clients, but email marketing shines as a retention tool to bring back certain guests. So create targeted lists by selecting customized filter criteria. In just a few clicks, DaySmart Salon will create a campaign that matches exactly the clients you want to reach.<\/p>\n\n\n\n

Common options include unique subsets like those who haven\u2019t been in recently to remind them that they\u2019re due for cuts, colors, and other routine services. Also, sort by guests who\u2019ve been absent longer than normal intervals. Money-saving promotions will lure infrequent visitors into returning, and another popular approach involves presenting birthday bargains 30 days before (or after) annual celebrations.<\/p>\n\n\n\n

All email messages need attention-grabbing looks to stand out from inbox clutter. DaySmart Salon supplies more than 50 fully customizable templates to inspire and enhance the artistic appeal of your salon marketing ideas<\/a>. Pick from seasonal, holiday, birthday, and general designs with vivid, pastel, or black-and-white graphics. Each impressive theme offers additional versatility through multiple layouts.<\/p>\n\n\n

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