{"id":405,"date":"2014-09-15T00:00:00","date_gmt":"2014-09-15T00:00:00","guid":{"rendered":"https:\/\/www.daysmart.com\/salon\/uncategorized\/7-ways-improve-salon-retail-sales\/"},"modified":"2026-02-23T16:11:37","modified_gmt":"2026-02-23T16:11:37","slug":"7-ways-improve-salon-retail-sales","status":"publish","type":"post","link":"https:\/\/www.daysmart.com\/salon\/blog\/7-ways-improve-salon-retail-sales\/","title":{"rendered":"7 Ways to Improve Salon Retail Sales"},"content":{"rendered":"<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:35px\"><\/div><div class=\"d-lg-none\" style=\"height:17.5px\"><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-improving-retail-sales-with-salon-software\">Improving Retail Sales with <a href=\"https:\/\/www.saloniris.com\">Salon Software<\/a><\/h2>\n\n\n\n<p>Services are the core of a salon\u2019s business, but increasing your salon retail sales will help you to quickly increase your revenue without even working hard to bring more clients in the door. Whether your salon already sells merchandise or you are considering adding a retail section in your salon, here are a few ways to improve retail sales:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Avoid the typical sales pitch<\/strong> \u2013 We all hate the \u2018cold call\u2019 sales pitch, and your customers do too. Consider the steps a customer goes through during a typical cut and color service: Checking in at the front desk\n<ul class=\"wp-block-list\">\n<li>Waiting for the stylist or assistant to take them back to the booth<\/li>\n\n\n\n<li>The hair wash<\/li>\n\n\n\n<li>The initial consultation with the stylist<\/li>\n\n\n\n<li>The coloring process<\/li>\n\n\n\n<li>The cut<\/li>\n\n\n\n<li>The styling<\/li>\n\n\n\n<li>Checking out and rebooking<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<p>That\u2019s 8 opportunities for your staff to educate the client about the products they are using during the service. By educating the customer on the product, your staff can sell the customer on the benefits of the products, instead of the product sale being an afterthought as the client checks out.<\/p>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>Give clients a reason to buy<\/strong> \u2013 Everyone likes getting something for free. Start a loyalty points program that rewards customers for their patronage with cash discounts on retail products. Not sure how to set a loyalty system up? DaySmart Salon has an <a title=\"Salon Marketing\" href=\"\/software\/features\/salon-marketing\/\">easy to use loyalty points system<\/a> built in.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.salonsdirect.com\/blog\/10-ways-to-motivate-your-staff\/\"><strong>Reward your staff\u2019s performance<\/strong><\/a> \u2013 Sales commission has gotten a bad rap over the years. The image of pushy car salesmen might come to mind? But the truth is, commission is a great way to motivate your staff. A key point to remember when setting up your salon\u2019s commission system is to make sure it is an incentive for employees and not the main source of their income. When commission becomes an employee\u2019s main source of income that can put pressure on them to always be selling and in turn puts pressure on the customer. If you\u2019re not sold on the idea of retail commission, consider having weekly or monthly retail sales competitions for employees.<\/li>\n\n\n\n<li><strong>Package &amp; promote<\/strong> \u2013 Create packages that combine products and services. While packages might not be as popular as service appointments, they are a great way to build value for new and established customers.<\/li>\n\n\n\n<li><strong>Throw a party<\/strong> \u2013 Consider successful companies like Avon, The Pampered Chef, and Mary Kay, who put product parties at the center of their sales process. Host a party to promote a new product line and educate customers in a relaxed environment. Have stylist\u2019s on hand to give demonstrations.<\/li>\n\n\n\n<li><strong>Educate your staff<\/strong> \u2013 Knowledge is power. Educate your staff on the products you feature, their unique benefits and related salon services. By educating your entire staff, you can make sure they never miss an opportunity to sell.<\/li>\n\n\n\n<li><strong>Be ruthless with shelf space<\/strong> \u2013 And finally, the easiest tip to implement: if a product isn\u2019t selling, get rid of it. You have a fixed amount of shelf space available, so why would you fill it with products that don\u2019t sell?<\/li>\n<\/ol>\n\n\n\n<div class=\"w-actionbox color_alternate blog_bottom_cta\">\n<div class=\"w-actionbox-h\">\n<div class=\"w-actionbox-text\"><\/div>\n<div class=\"w-actionbox-controls\">Have you heard of DaySmart Salon Software? We help salons run their businesses. Find out more <a href=\"https:\/\/www.saloniris.com\">here!<\/a><\/div>\n<\/div>\n<\/div>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:35px\"><\/div><div class=\"d-lg-none\" style=\"height:17.5px\"><\/div><\/div>\n\n<div class=\"blog-single__related_posts post-tiles_three-columns  align wp-block-acf-related-posts\" id=\"related-posts-block_8f3ed257a145a326c0dc5cbcbfd96280\">\n\t<h2 class=\"related-posts__title\">Related Posts<\/h2>\n\t\t<a href=\"https:\/\/www.daysmart.com\/salon\/blog\/\" class=\"related-posts__link\">View all posts <\/a>\n\t\n<div id=\"blog-tiles-single-405\"\n     class=\"post-tiles post-tiles_ post-tiles_type-post\"\n     data-load-more=\"component\"\n     data-load-more-settings='{\"post_type\":\"post\",\"post_status\":\"publish\",\"paged\":1,\"posts_per_page\":3,\"s\":\"\",\"category__in\":[2],\"post__not_in\":[405]}'\n     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Salon Payment Processing: Features, Fees, and Red Flags\"\n\t\t\t\t\t>\n\t\t\t<h3 class=\"post-tile__title\">Salon Payment Processing: Features, Fees, and Red Flags<\/h3>\t\t<\/a>\n\t\t\t\t\t<span class=\"link-arrow-right post-tile__cta\">\n\t\t\tLearn more\t\t<\/span>\n\t<\/div>\n<div class=\"post-tile post-tile_type-post \" >\n\n\t\t\t<div class=\"post-tile__img\">\n\t\t\t<img decoding=\"async\" width=\"760\" height=\"510\" src=\"https:\/\/www.daysmart.com\/salon\/wp-content\/uploads\/sites\/2\/2020\/06\/Dani-Salon-Blog-pics-760-x-510-px-58.jpg?wsr\" class=\"attachment-full size-full wp-post-image\" alt=\"\" role=\"presentation\" srcset=\"https:\/\/www.daysmart.com\/salon\/wp-content\/uploads\/sites\/2\/2020\/06\/Dani-Salon-Blog-pics-760-x-510-px-58.jpg 760w, https:\/\/www.daysmart.com\/salon\/wp-content\/uploads\/sites\/2\/2020\/06\/Dani-Salon-Blog-pics-760-x-510-px-58-300x201.jpg 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/>\t\t<\/div>\n\t\t<div class=\"meta\">\n\t\t<time datetime=\"28 Apr 2026\" itemprop=\"dateModified\">\n\t\t\t28 Apr 2026\t\t<\/time>\n        <div class=\"meta-categories\">\n                                        <div class=\"primary-category\">Blog<\/div>\n                    <\/div>\n\t<\/div>\n\t\t\t<a href=\"https:\/\/www.daysmart.com\/salon\/blog\/salon-software-roi\/\"\n\t\t   aria-label=\"Read more about How to Know If Your Salon Software Actually Pays for Itself\"\n\t\t\t\t\t>\n\t\t\t<h3 class=\"post-tile__title\">How to Know If Your Salon Software Actually Pays for Itself<\/h3>\t\t<\/a>\n\t\t\t\t\t<span class=\"link-arrow-right post-tile__cta\">\n\t\t\tLearn more\t\t<\/span>\n\t<\/div>\n\t\t    <\/div>\n\t\t<\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Improving Retail Sales with Salon Software Services are the core of a salon\u2019s business, but increasing your salon retail sales &#8230;<\/p>\n","protected":false},"author":14,"featured_media":404,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-405","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>7 Ways to Improve Salon Retail Sales<\/title>\n<meta name=\"description\" content=\"DaySmart Salon offers 7 ways to improve your salon business retail sales to help quickly increase your revenue.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.daysmart.com\/salon\/blog\/7-ways-improve-salon-retail-sales\/\" \/>\n<meta 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