{"id":1697,"date":"2022-06-14T00:00:00","date_gmt":"2022-06-14T00:00:00","guid":{"rendered":"https:\/\/www.daysmart.com\/salon\/uncategorized\/marketing-campaigns-review\/"},"modified":"2024-12-23T18:58:42","modified_gmt":"2024-12-23T18:58:42","slug":"marketing-campaigns-review","status":"publish","type":"post","link":"https:\/\/www.daysmart.com\/salon\/blog\/marketing-campaigns-review\/","title":{"rendered":"Top 12 Salon Marketing Tips To Expand Your Business"},"content":{"rendered":"<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:35px\"><\/div><div class=\"d-lg-none\" style=\"height:17.5px\"><\/div><\/div>\n\n\n<p><span>Salon marketing might appear to you as a complicated activity (or more like a long series of activities) but in reality, it can be one of the most creative parts of your job as a salon owner or hairstylist. <\/span><\/p>\n\n\n\n<p><span>Thinking about ways to attract more clients or how to make your existing ones happy is nothing short of exciting. <\/span><\/p>\n\n\n\n<p><span>Here\u2019s a list of 12 tips to boost your salon marketing. Try a couple of these or all of them, if you\u2019d like, and see how your business is going to thrive!<\/span><\/p>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:10px\"><\/div><div class=\"d-lg-none\" style=\"height:5px\"><\/div><\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#have-a-good-website\"><b> Have a Good Website<\/b><\/a><\/li>\n\n\n\n<li><a href=\"#have-an-online-booking-system\"><b> Have an Online Booking System<\/b><\/a><\/li>\n\n\n\n<li><a href=\"#let-people-find-you-easily-on-google\"><b> Let People Find you Easily on Google<\/b><\/a><\/li>\n\n\n\n<li><a href=\"#be-active-on-social-media\"><b> Be Active on Social Media<\/b><\/a><\/li>\n\n\n\n<li><a href=\"#use-the-book-now-feature-on-instagram\"><b> Use The \u201cBook Now\u201d Feature on Instagram<\/b><\/a><\/li>\n\n\n\n<li><a href=\"#work-with-an-instagram-influencer\"><b> Work with an Instagram Influencer<\/b><\/a><\/li>\n\n\n\n<li><a href=\"#get-some-seo-knowledge\"><b> Get some SEO Knowledge<\/b><\/a><\/li>\n\n\n\n<li><a href=\"#create-online-ads\"><b> Create Online Ads<\/b><\/a><\/li>\n\n\n\n<li><a href=\"#send-helpful-text-messages-to-your-clients\"><b> Send Helpful Text Messages to Your Clients<\/b><\/a><\/li>\n\n\n\n<li><a href=\"#get-in-your-clients-inboxes\"><b> Get in your Clients Inboxes<\/b><\/a><\/li>\n\n\n\n<li><a href=\"#teach-your-receptionist\"><b> Teach your Receptionist how to (Up)Sell<\/b><\/a><\/li>\n\n\n\n<li><a href=\"#remember-the-old-school-techniques\"><b> Remember the Old School Techniques<\/b><\/a><\/li>\n<\/ul>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:20px\"><\/div><div class=\"d-lg-none\" style=\"height:10px\"><\/div><\/div>\n\n\n<p><img decoding=\"async\" width=\"1024\" height=\"681\" src=\"https:\/\/www.daysmart.com\/salon\/wp-content\/uploads\/sites\/2\/2023\/09\/cesar-saravia-uM6IhU0UZg0-unsplash-1024x681.jpg\" class=\"attachment-large size-large\" alt=\"hair salons\" loading=\"lazy\"><br>\n<i><span>Photo by<\/span><\/i><a href=\"https:\/\/unsplash.com\/@cesc_c12?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\"> <i><span>Cesar Saravia<\/span><\/i><\/a><\/p>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:10px\"><\/div><div class=\"d-lg-none\" style=\"height:5px\"><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading has-h-2-smaller-font-size\"><b>1. Have a Good Website<\/b><\/h2>\n\n\n\n<p><span>First things first. To have all elements of your salon marketing in order, look at the basics: your website. If you want to have a platform that is your own (unlike a social media profile) and gives you space to showcase all your business information and perhaps your portfolio \u2014 you need a website. <\/span><\/p>\n\n\n\n<p><b>Old school or not, people will usually start looking for a new hair salon on Google (more on this later) even if yours was a friend\u2019s recommendation (good for you!), and your website will likely be the first where they can get the information they need.<\/b><\/p>\n\n\n\n<p><span>Don\u2019t overcomplicate your website, you can go for the minimum. Simply display your:<\/span><\/p>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:10px\"><\/div><div class=\"d-lg-none\" style=\"height:5px\"><\/div><\/div>\n\n\n<ul class=\"wp-block-list\">\n<li>\n<ul class=\"wp-block-list\">\n<li><span>Contact information<\/span><\/li>\n\n\n\n<li><span>Portfolio <\/span><\/li>\n\n\n\n<li><span><span>Booking option (more on this next!)<\/span><\/span><figure><img decoding=\"async\" width=\"1024\" height=\"683\" loading=\"lazy\" class=\"attachment-large size-large\" src=\"https:\/\/www.daysmart.com\/salon\/wp-content\/uploads\/sites\/2\/2023\/09\/domenico-loia-EhTcC9sYXsw-unsplash-1024x683.jpg\" alt=\"\"><\/figure><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:20px\"><\/div><div class=\"d-lg-none\" style=\"height:10px\"><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading has-h-2-smaller-font-size\"><b>2. Have an Online Booking System<\/b><\/h2>\n\n\n\n<p><span>We live in an age where fewer and fewer people like to get on the phone.<\/span><\/p>\n\n\n\n<p><b>Make sure your business follows your customers\u2019 needs and has an <a href=\"https:\/\/www.daysmartsalon.com\/packages\/\" target=\"_blank\" rel=\"noreferrer noopener\">online hair appointment booking<\/a> system integrated into your website. <\/b><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><span>The DaySmart Salon software is easy to set up and use, makes your salon available 24\/7 and saves you the pain of double booking. <\/span>\n<p><a href=\"https:\/\/www.daysmartsalon.com\/packages\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span>Give it a try and test DaySmart Salon free for two weeks!<\/span><\/a><\/p><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-h-2-smaller-font-size\"><b>3. Let people Find you Easily on Google<\/b><\/h2>\n\n\n\n<p><b>Your hair salon should <\/b><a href=\"https:\/\/support.google.com\/business\/answer\/2911778?hl=en&amp;co=GENIE.Platform%3DDesktop\" target=\"_blank\" rel=\"noreferrer noopener\"><b>have a Google Business profile<\/b><\/a><b> so you can appear in Google Maps, Google Search, <\/b><span>and the related Google services with all your business information, including your website URL and your phone number where customers can reach you.<\/span><\/p>\n\n\n\n<p><span>Such a simple trick. but this type of Google power can really make a difference for a business.<\/span><\/p>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:20px\"><\/div><div class=\"d-lg-none\" style=\"height:10px\"><\/div><\/div>\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.daysmart.com\/blog\/marketing-101-for-small-businesses\/?utm_source=daysmart&amp;utm_medium=website&amp;utm_content=mktng-101-kit&amp;utm_term=blog-cta\"><img decoding=\"async\" width=\"1024\" height=\"263\" src=\"https:\/\/www.daysmart.com\/salon\/wp-content\/uploads\/sites\/2\/2023\/07\/Blog-CTA_Marketing-101-Kit_-1024x263.png\" alt=\"Click here to access the marketing 101 kit that's getting small businesses noticed! \" class=\"wp-image-2966\" srcset=\"https:\/\/www.daysmart.com\/salon\/wp-content\/uploads\/sites\/2\/2023\/07\/Blog-CTA_Marketing-101-Kit_-1024x263.png 1024w, https:\/\/www.daysmart.com\/salon\/wp-content\/uploads\/sites\/2\/2023\/07\/Blog-CTA_Marketing-101-Kit_-300x77.png 300w, https:\/\/www.daysmart.com\/salon\/wp-content\/uploads\/sites\/2\/2023\/07\/Blog-CTA_Marketing-101-Kit_-768x198.png 768w, https:\/\/www.daysmart.com\/salon\/wp-content\/uploads\/sites\/2\/2023\/07\/Blog-CTA_Marketing-101-Kit_-1536x395.png 1536w, https:\/\/www.daysmart.com\/salon\/wp-content\/uploads\/sites\/2\/2023\/07\/Blog-CTA_Marketing-101-Kit_-2048x527.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:10px\"><\/div><div class=\"d-lg-none\" style=\"height:5px\"><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading has-h-2-smaller-font-size\"><b>4. Be Active on Social Media<\/b><\/h2>\n\n\n\n<p><span>Google is a popular place for potential or existing customers to look you up but social media is right there in the second spot. <\/span><\/p>\n\n\n\n<p><span>Make sure to have an Instagram profile to post visual content about your business and a Facebook business page with all your contact information. Bonus: your Instagram posts can be duplicated here instantly so you don\u2019t have to spend time creating different content.<\/span><\/p>\n\n\n\n<p><b>On Instagram, make sure to dive into the art of <\/b><a href=\"https:\/\/www.daysmartsalon.com\/news\/hair-hashtags\/\" target=\"_blank\" rel=\"noreferrer noopener\"><b>hair hashtags<\/b><\/a><b> and the best appealing <\/b><a href=\"https:\/\/www.daysmartsalon.com\/news\/hair-captions-instagram\/\" target=\"_blank\" rel=\"noreferrer noopener\"><b>hair captions<\/b><\/a><b>, as well.<\/b><\/p>\n\n\n\n<p><span>It\u2019s important to tap into both platforms as the target audience is a bit older on Facebook, while Instagram with its younger user base is important, as hairstyling is very easy to sell through pictures. Before and after shots are everyone\u2019s favorites.<\/span><\/p>\n\n\n\n<p><span>If you have the time and means to go the extra mile, look into using TikTok and reach out to a good portion of gen Z. TikTok videos can be 10 minutes long maximum and give you the opportunity to shine your endless creativity: get your clients to talk about their fresh hair cut or go around the salon and introduce your viewers to the products you carry. <\/span><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><span>Ask your clients to share a review of your salon after they visit and to use your salon\u2019s branded Instagram hashtag, too. This is going to help with your visibility and acquiring new customers.<\/span><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-h-2-smaller-font-size\"><strong>5. Use the \u201cBook Now\u201d feature on Instagram<\/strong><\/h2>\n\n\n\n<p><span>If you have a business profile on Instagram, you can add the \u2018Book now\u2019 button to help customers get appointments in your salon. <\/span><\/p>\n\n\n\n<p><b>There\u2019s a <\/b><a href=\"https:\/\/help.instagram.com\/313280685976255?helpref=faq_content\" target=\"_blank\" rel=\"noreferrer noopener\"><b>limited number of providers for these action buttons<\/b><\/a><b> and you\u2019re in luck: DaySmart is one of them. If you are a user of our software, you can add DaySmart as your partner in the process and get that \u2018Book now\u2019 button: <\/b><a href=\"https:\/\/www.daysmartsalon.com\/news\/instagram-book-now\/\" target=\"_blank\" rel=\"noreferrer noopener\"><b>check the simple steps here<\/b><\/a><b>!<br><\/b><a name=\"work-with-an-instagram-influencer\"><\/a><\/p>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:20px\"><\/div><div class=\"d-lg-none\" style=\"height:10px\"><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading has-h-2-smaller-font-size\"><strong>6. Work with an Instagram Influencer<\/strong><\/h2>\n\n\n\n<p><span>An influencer with a follower base that provides a good reach and is relatable for your own followers and customers can greatly spread the word about your salon.<\/span><\/p>\n\n\n\n<p><span>It can be a one-time or a long-term cooperation business with your influencer and it can take up many forms:<\/span><\/p>\n\n\n\n<p><span>The influencer can:<\/span><\/p>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:10px\"><\/div><div class=\"d-lg-none\" style=\"height:5px\"><\/div><\/div>\n\n\n<ul class=\"wp-block-list\">\n<li>\n<ul class=\"wp-block-list\">\n<li><span>Post before &amp; after pictures about their great hair (thanks to your salon)<\/span><\/li>\n\n\n\n<li><span>Share a series of stories, going around your salon, interviewing hairstylists and even clients about their salon experience<\/span><\/li>\n\n\n\n<li><span>Talk about the hair product they bought in your salon that you exclusively carry<\/span><\/li>\n\n\n\n<li><span><span><span>Participate in a social media contest of your salon where a lucky winner and the influencer both have an appointment to refresh their hair<\/span><\/span><\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p><i><span>Photo by Sawyer Be<\/span><\/i><i>ngtson<\/i><\/p>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:20px\"><\/div><div class=\"d-lg-none\" style=\"height:10px\"><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\"><figure><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.daysmart.com\/salon\/wp-content\/uploads\/sites\/2\/2023\/09\/thought-catalog-Nv-vx3kUR2A-unsplash-1024x683.jpg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\"><\/figure><\/h2>\n\n\n\n<h2 class=\"wp-block-heading has-h-2-smaller-font-size\"><strong>7. Get some SEO Knowledge<\/strong><\/h2>\n\n\n\n<p><span>SEO, or search engine optimization is a powerful tool to use on your website. There are a ton of <a href=\"https:\/\/neilpatel.com\/blog\/simple-guide-to-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">free knowledge sources<\/a> to start learning about this and be assured that it is worth it. <\/span><\/p>\n\n\n\n<p><span>If you learn to use the right keywords the right way on your site, you\u2019ll increase your chances to get to the top on the first Google Search Result page. <\/span><\/p>\n\n\n\n<p><span>The higher you are, the more likely users will click through your site and book an appointment in your salon versus any of your competitors in your area. <\/span><\/p>\n\n\n\n<p><span>If you start blogging and utilizing your SEO knowledge, you\u2019re going to up your game even more.<\/span><\/p>\n\n\n\n<p><span>These are just the basics of the basics so make sure to start your SEO journey with <\/span><span>a good guide<\/span><span>.<\/span><a name=\"create-online-ads\"><\/a><\/p>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:20px\"><\/div><div class=\"d-lg-none\" style=\"height:10px\"><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading has-h-2-smaller-font-size\"><strong>8. Create Online Ads<\/strong><\/h2>\n\n\n\n<p><span>The world of online advertising is massive but it can be worth it to tap your toe into it. As a starting point, you can test:<\/span><\/p>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:10px\"><\/div><div class=\"d-lg-none\" style=\"height:5px\"><\/div><\/div>\n\n\n<ul class=\"wp-block-list\">\n<li>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.facebook.com\/business\/help\/198653350887222?id=2030300680608329\" target=\"_blank\" rel=\"noreferrer noopener\"><span>Facebook ads with different goals<\/span><\/a><span>, from promoting your Facebook page to getting more website visitors<\/span><\/li>\n\n\n\n<li><a href=\"https:\/\/business.instagram.com\/ad-solutions\" target=\"_blank\" rel=\"noreferrer noopener\"><span>Instagram ads<\/span><\/a><span> in a post or story format<\/span><\/li>\n\n\n\n<li><a href=\"https:\/\/ads.google.com\/home\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span>Google ads<\/span><\/a><span> to boost your chances in the search results, or topically related websites to your business<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p><span>The best thing about online advertising is that you don\u2019t have to spend a fortune if you want to give it a try. <\/span><\/p>\n\n\n\n<p><span>You can set a certain budget that you want to spend on an ad campaign and see what it does for you. You can choose to pay only when somebody clicks on your ad. <\/span><\/p>\n\n\n\n<p><span>The opportunities are virtually unlimited so if you\u2019re ready to set aside some of your budget for this, you might see great results coming in \u2014 more clients in your salon, potentially.<\/span><\/p>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:20px\"><\/div><div class=\"d-lg-none\" style=\"height:10px\"><\/div><\/div>\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.daysmart.com\/salon\/wp-content\/uploads\/sites\/2\/2023\/09\/shari-sirotnak-oM5YoMhTf8E-unsplash-1024x588.jpg\" alt=\"hair salon\" \/><\/figure>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:10px\"><\/div><div class=\"d-lg-none\" style=\"height:5px\"><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading has-h-2-smaller-font-size\"><strong>9. Send Helpful Text Messages to your Clients<\/strong><\/h2>\n\n\n\n<p><span>There are several ways to use the power of a good old text message in your business. You can text your clients:<\/span><\/p>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:10px\"><\/div><div class=\"d-lg-none\" style=\"height:5px\"><\/div><\/div>\n\n\n<ul class=\"wp-block-list\">\n<li>\n<ul class=\"wp-block-list\">\n<li><span>A reminder of their upcoming appointment <\/span><\/li>\n\n\n\n<li><span>A reminder to share their review online after their appointment<\/span><\/li>\n\n\n\n<li><span>A list of recommended hair products after they visited your salon<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p><b>With pre-made templates and good software, <\/b><a href=\"https:\/\/www.daysmartsalon.com\/features\/text-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><b>your text marketing<\/b><\/a><b> will do the work for you.<\/b><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><span>The <\/span><a href=\"https:\/\/www.daysmartsalon.com\/features\/text-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span>text marketing feature of the DaySmart Salon software<\/span><\/a><span> is going to help you:<\/span> <ul><br><li style=\"font-weight:400\"><span>Fill last-minute openings on your books.<\/span><\/li><br><li style=\"font-weight:400\"><span>Send promotions to clients filtered by specific criteria.<\/span><\/li><br><li style=\"font-weight:400\"><span>Send recurring or one-time blasts offering a call-to-action.<\/span><\/li><br><li style=\"font-weight:400\"><span>Fill off-peak openings with time-sensitive deals.<\/span><\/li><br><li style=\"font-weight:400\"><span>Increase average sales value by up-selling specific products.<\/span><\/li><\/ul><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-h-2-smaller-font-size\"><b><strong>10. Get in your Clients Inboxes<\/strong><\/b><\/h2>\n\n\n\n<p><span>Email marketing is certainly not dead and must be used smartly. Besides having a website or being able to contact your clients via a call or text messages, an email database is another tool that you own and where you don\u2019t have to rely on an external platform <\/span><\/p>\n\n\n\n<p><span>(Your Instagram profile could be shut down but if you have your clients\u2019 email addresses, you\u2019re still able to communicate with them).<\/span><\/p>\n\n\n\n<p><span>You can send out emails on several occasions:<\/span><\/p>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:10px\"><\/div><div class=\"d-lg-none\" style=\"height:5px\"><\/div><\/div>\n\n\n<ul class=\"wp-block-list\">\n<li>\n<ul class=\"wp-block-list\">\n<li><span>Wishing your client a happy birthday<\/span><\/li>\n\n\n\n<li><span>Promoting your giveaways and special events<\/span><\/li>\n\n\n\n<li><span>Introducing new products that just arrived in your salon<\/span><\/li>\n\n\n\n<li><span>Reaching out to clients you haven\u2019t seen in a while<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><span>With a smart salon software, you can set up <\/span><a href=\"https:\/\/www.daysmartsalon.com\/features\/email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span>automated email campaigns<\/span><\/a><span> that run for a set time period or on a given occasion. <\/span>\n<p><span>Send out \u201cThank you for visiting\u201d emails after appointments or \u201cHappy birthday\u201d emails to those celebrating their anniversary in the month, offering them a discount on a product on their next visit.<\/span><\/p>\n<p><a href=\"https:\/\/www.daysmartsalon.com\/features\/email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span>The DaySmart Salon software<\/span><\/a><span> offers you several email templates and easy-to-understand data reports for your email campaigns so you can learn what works best with your clients! <\/span><\/p><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><b><figure><img decoding=\"async\" width=\"600\" height=\"400\" loading=\"lazy\" class=\"attachment-large size-large\" src=\"https:\/\/www.daysmart.com\/salon\/wp-content\/uploads\/sites\/2\/2023\/09\/Untitled-design_2023-09-18-17-14-42.png\" alt=\"hair salon\"><\/figure><\/b><\/h2>\n\n\n\n<h2 class=\"wp-block-heading has-h-2-smaller-font-size\"><b><strong>11. Teach Your Receptionist how to (Up)Sell<\/strong><\/b><\/h2>\n\n\n\n<p><span>You know what they say: divide and conquer. Your receptionist is a powerful ally when it comes to customer service but also: upselling.<\/span><\/p>\n\n\n\n<p><span>Make sure they ask clients about booking the next appointment as well as upselling your services and products. <\/span><\/p>\n\n\n\n<p><span>It helps if they can recommend products to clients learning about their hair type or if they remind them to share a picture of their new haircut using the salon\u2019s hashtag on Instagram. If their duties allow, the receptionist can even take the picture right there and then.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><span>You can arrange a simple photo corner in your salon for customers to take their selfies and a sign to remind them: \u201cShare your photo with #XXXXsalon [your salon\u2019s name]!\u201d \u2014 Offer to give a free product each month to one lucky winner uploading their picture.<\/span>\n<p><span>This is going to help you incentivize your customers, strengthen your relationship with them and build brand awareness at the same time.<\/span><\/p><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-h-2-smaller-font-size\"><strong>12. Remember the Old School Techniques<\/strong><\/h2>\n\n\n\n<p><span>There are so many marketing opportunities from the old days that you can count on in the midst of all the new and shiny techniques:<\/span><\/p>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:10px\"><\/div><div class=\"d-lg-none\" style=\"height:5px\"><\/div><\/div>\n\n\n<ul class=\"wp-block-list\">\n<li>\n<ul class=\"wp-block-list\">\n<li><span>Spreading your business cards around the salon and events<\/span><\/li>\n\n\n\n<li><span>Giving out product samples <\/span><\/li>\n\n\n\n<li><span>Offering gift cards<\/span><\/li>\n\n\n\n<li><span>Having a \u2018recommend a friend\u2019 initiative<\/span><\/li>\n\n\n\n<li><span><span>Giveaways for special events on your social media profiles, e.g. \u201c1+1: Win a free haircut for your Mom!\u201d or \u201cChristmas giveaway: Win a free hair appointment to stand pretty under that mistletoe!\u201d<\/span><\/span><figure><img decoding=\"async\" width=\"794\" height=\"635\" loading=\"lazy\" class=\"attachment-large size-large\" src=\"https:\/\/www.daysmart.com\/salon\/wp-content\/uploads\/sites\/2\/2023\/09\/manageasalon.jpg\" alt=\"manage a salon\"><\/figure><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:10px\"><\/div><div class=\"d-lg-none\" style=\"height:5px\"><\/div><\/div>\n\n\n<p>Salon Marketing: Smart and Easy<\/p>\n\n\n\n<p><span>The DaySmart Salon software will let you try a handful of these marketing tips for free for up to two weeks. <\/span><\/p>\n\n\n\n<p><b>With DaySmart, from having an online booking system to sending out automated emails and text messages, your salon marketing can live a life on its own \u2014 under your orders but without you looking over everything 24\/7.<\/b><\/p>\n\n\n\n<p><span>If that sounds good, <\/span><a href=\"https:\/\/www.daysmartsalon.com\/packages\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span>make sure to register for free<\/span><\/a><span> and see how you can boost your salon marketing and expand your business!<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.daysmartsalon.com\/packages\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/www.daysmart.com\/salon\/wp-content\/uploads\/sites\/2\/2023\/09\/DaySmart-Salon-Appointment-Reminders-1.png\" alt=\"\" \/><\/a><\/figure>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:35px\"><\/div><div class=\"d-lg-none\" style=\"height:17.5px\"><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Salon marketing might appear to you as a complicated activity (or more like a long series of activities) but in &#8230;<\/p>\n","protected":false},"author":14,"featured_media":1696,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1697","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>DaySmart | Top 12 Salon Marketing Tips To Expand Your Business<\/title>\n<meta name=\"description\" content=\"Learn some of the top salon marketing tips as a salon owner, and ways you can use salon software, from the best of the best, DaySmart Salon.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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