{"id":1435,"date":"2021-02-22T00:00:00","date_gmt":"2021-02-22T00:00:00","guid":{"rendered":"https:\/\/www.daysmart.com\/salon\/uncategorized\/customer-spotlight-carleen-sanchez\/"},"modified":"2026-02-27T13:50:32","modified_gmt":"2026-02-27T13:50:32","slug":"customer-spotlight-carleen-sanchez","status":"publish","type":"post","link":"https:\/\/www.daysmart.com\/salon\/blog\/customer-spotlight-carleen-sanchez\/","title":{"rendered":"Carleen Sanchez Hair Design"},"content":{"rendered":"<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:35px\"><\/div><div class=\"d-lg-none\" style=\"height:17.5px\"><\/div><\/div>\n\n\n<p><em>Carleen Sanchez was recently awarded the title of Innovation Inspiration in DaySmart\u2019s 2021 <\/em><a href=\"https:\/\/www.daysmart.com\/daysmart-software-announces-winners-of-2021-small-business-brilliance-awards\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Small Business Brilliance Awards<\/em><\/a><em>. This recognition celebrates Carleen for pushing the envelope of what\u2019s possible for a salon and proving her creativity by leveraging <\/em><a href=\"https:\/\/www.daysmart.com\/salon\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>DaySmart Salon<\/em><\/a><em> software to deliver value for her business.<\/em><\/p>\n\n\n\n<p>A licensed stylist of eighteen years, Carleen opened <a href=\"https:\/\/haircutcolor.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Carleen Sanchez Hair Design<\/a> in Reno, Nevada, in 2006 to specialize in naturally curly hair, which she identified as a major blind spot in the industry. We recently spoke with her to learn more about her business and how she leverages software to fuel its success.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-q-to-start-please-tell-us-a-little-bit-about-your-business-what-sets-it-apart-from-others\"><strong>Q: To start, please tell us a little bit about your business. What sets it apart from others?<\/strong><\/h2>\n\n\n\n<p>A: I focus exclusively on the naturally wavy and curly-haired clients. My target market is the woman who has been ignored by the salon industry. I especially love working with older, powerful women who can then teach their kids how to do their hair. At my salon, I really coach my clients on how to do their hair themselves so they can then duplicate the results at home.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.daysmart.com\/salon\/wp-content\/uploads\/sites\/2\/2023\/09\/Carleen-Sanchez1-logo.png\" alt=\"\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-q-what-inspired-you-to-adopt-daysmart-salon\"><strong>Q: What inspired you to adopt DaySmart Salon?<\/strong><\/h2>\n\n\n\n<p>A: I previously worked at a hair salon that was using the DaySmart Salon software and planned to switch to Vagaro. Because I prebook clients a year in advance, it would\u2019ve been a nightmare to switch all my appointments over to a new system, so I took it as my cue to start my own salon and use the DaySmart Salon account independently.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-q-what-has-been-your-experience-with-the-software\"><strong>Q:<\/strong> <strong>What has been your experience with the software?<\/strong><\/h2>\n\n\n\n<p>A: Since I took over the account, the program has grown with me. For example, when I first started, my employees were writing out their hours for payroll by hand, which made the process harder than it needed to be. Setting them up in DaySmart Salon\u2019 payroll has made the process seamless.<\/p>\n\n\n\n<p>I love how the software automates everything, from the time clock, to sales and tax reporting, to sending out marketing and confirmation emails. With DaySmart Salon, I can automatically email video tutorials after clients\u2019 first appointment to teach them how to care for their hair once they leave the salon.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-q-what-a-creative-idea-tell-us-more-about-the-tutorials\"><strong> Q: What a creative idea. Tell us more about the tutorials. <\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.daysmart.com\/salon\/wp-content\/uploads\/sites\/2\/2023\/09\/Carleen-Sanchez-team.png\" alt=\"Carleen Sanchez Hair Design\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>A: I found that having videos to reference helped clients on their healthy curly hair journey, so I filmed a few short videos to cover foundational curly hair information. Normally, when clients book their initial appointment, we use the time as a Cur<\/p>\n\n\n\n<p><span>ly Hair 101. Because wearing masks makes it difficult to communicate clearly, the videos are a way for clients to relisten to the information at home.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-q-are-there-any-other-changes-to-the-business-that-you-ve-made-as-a-result-of-the-pandemic\"><strong>Q: Are there any other changes to the business that you\u2019ve made as a result of the pandemic? <\/strong><\/h2>\n\n\n\n<p>A: The pandemic forced me to get creative! I invested in a covered patio so that I could do hair outside, even in the middle of winter. We use plugged-in hot pads, long sleeve capes and space heaters to keep clients warm. When clients m<\/p>\n\n\n\n<p>ake their appointment, DaySmart Salon sends out an email asking if they\u2019d like to have their hair done indoors or outdoors.<\/p>\n\n\n\n<p>I also sharply increased the pay for my team. It\u2019s hazardous working with the public during the pandemic, so the compensation is to add value to their roles right now.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-q-how-has-daysmart-salon-helped-over-the-past-year-to-keep-business-moving-amid-disruption\"><strong>Q: How has DaySmart Salon helped over the past year to keep business moving amid disruption?<\/strong><\/h2>\n\n\n\n<p>A: The email integration has been fantastic for keeping in touch with my clients because I can easily send them a message to keep them updated on the salon. While the salon was closed, I also made sure to call each client on the day their appointment was scheduled for to touch base and bring a little joy into their lives since we wouldn\u2019t be able to meet. Salon folks need to make sure they\u2019re constantly thinking about the client\u2019s experience. Keeping in touch goes a lot farther than people think. In today\u2019s world, the new essential amenity is holding meaningful conversations with your clients, versus having a nice coffee maker.<\/p>\n\n\n\n<p>To learn more about how <a href=\"https:\/\/www.daysmart.com\/salon\/\" target=\"_blank\" rel=\"noreferrer noopener\">DaySmart Salon Software<\/a> can help propel your business toward success\u2014as well as other key tips for business owners during this time\u2014visit our <a href=\"https:\/\/www.daysmart.com\/salon\/blog\/\">blog<\/a>.<\/p>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:35px\"><\/div><div class=\"d-lg-none\" style=\"height:17.5px\"><\/div><\/div>\n\n<div class=\"blog-single__related_posts post-tiles_three-columns  align wp-block-acf-related-posts\" id=\"related-posts-block_263fb1ff886f78c0f5072c751a7c8304\">\n\t<h2 class=\"related-posts__title\">Related Posts<\/h2>\n\t\t<a href=\"https:\/\/www.daysmart.com\/salon\/blog\/\" class=\"related-posts__link\">View 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Secret<\/h3>\t\t<\/a>\n\t\t\t\t\t<span class=\"link-arrow-right post-tile__cta\">\n\t\t\tLearn more\t\t<\/span>\n\t<\/div>\n\t\t    <\/div>\n\t\t<\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Carleen Sanchez was recently awarded the title of Innovation Inspiration in DaySmart\u2019s 2021 Small Business Brilliance Awards. This recognition celebrates &#8230;<\/p>\n","protected":false},"author":14,"featured_media":1434,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-1435","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-success-stories"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>DaySmart | Customer Spotlight: Carleen Sanchez Hair Design<\/title>\n<meta name=\"description\" content=\"DaySmart Salon visits with Carleen Sanchez Hair Design and learns more about what it takes to succeed in the salon business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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