The salon industry is entering a new era shaped by changing client expectations, evolving team dynamics, and smarter ways of running a business. In 2026, it’s important to realize that success won’t come from chasing every trend, but from understanding which shifts actually impact growth, retention, and profitability for your salon in your local area.
The beauty industry generates over $650 billion in revenue worldwide. With experts predicting the United States would generate a revenue of US$104.74bn in the Beauty & Personal Care market in 2025 alone, it’s worth finding out which trends you could be rolling out at your salon.
At DaySmart Salon, we work with thousands of salon owners and professionals every day. That gives us a unique view into what’s actually happening behind the scenes, from booking behavior and client communication, to team management and business operations.
Our 2026 Salon Business Trends Report is informed by real feedback from DaySmart Salon customers, combined with broader market data, to highlight the trends that will have the biggest impact on salons in the year ahead. In this post, we’ll share a high-level overview of the six salon business trends for 2026 that every salon owner and professional should have on their radar, and how preparing now can set your business up for long-term success.
The 6 Salon Business Trends Shaping 2026
1. Personalized, Experience-Driven Services Are the New Standard
One-size-fits-all services are officially out. Research shows that 71% of today’s consumers want experiences that feel thoughtful, tailored, and designed just for them, from the first consultation to the follow-up message after their appointment.
Customization shows up everywhere: more detailed consultations, services built around texture or lifestyle, and intentional add-ons that take the experience beyond the basics.
✂️ Why it matters for your salon business:
Our customer survey data shows that salons prioritizing personalization see it as a key factor in achieving repeat bookings and long-term loyalty. In fact, research shows 80% of consumers are more likely to return and recommend a company if they receive a personalized experience. Personalized services drive stronger client relationships, higher retention, and more opportunities for premium pricing.
Personalized services drive stronger client relationships, higher retention, and more opportunities for premium pricing.
In the full report, we explore how salons are delivering personalized experiences without adding more work to already-full days.
2. Science, Sustainability, and Well-Being Are Shaping Salon Choices
Clients are becoming more informed and more intentional about the products they use and the services they book. There’s growing demand for science-backed formulations, sustainable ingredients, and services that support long-term hair and scalp health.
Well-being has also become an important part of the conversation. Beauty isn’t just about how clients look when they leave the salon. Now there’s a growing focus on how they feel.
✂️ Why it matters for your salon business:
Feedback from DaySmart Salon customers reflects increased interest in treatments and product choices that prioritize health and transparency. Sustainability and wellness build trust, strengthen brand reputation, and open the door for higher-value service offerings.
3. Tech and Client-Centered Tools Are Defining Modern Salons
Technology is no longer a “nice-to-have” for salons. It’s become a core part of the client experience. From online booking and automated reminders, to digital consultations and reporting, clients expect convenience at every touchpoint.
The most successful salons are using technology and salon software like DaySmart Salon to reduce friction, save time, and stay focused on what matters most: their clients and teams.
✂️ Why it matters for your salon business:
Our customer survey shows that salons see client-facing tools like online booking and automated communication as essential for staying competitive. Tech-forward salons aren’t just working faster; they’re creating smoother, more consistent experiences that clients appreciate.
From online booking and automated reminders, to digital consultations and reporting, clients expect convenience at every touchpoint.
4. Beyond Grooming: Male Self-Care Is a Growing Salon Opportunity
Men’s grooming is evolving into something bigger. What was once framed as basic maintenance is now part of a broader self-care movement. From hair and beard care, to scalp treatments and wellness-focused offerings, more men are booking professional services.
This shift is also pushing salons to think more intentionally about inclusivity, service design, and how they present their brand online.
✂️ Why it matters for your salon business:
Salons that embrace inclusive, modern service offerings can reach new audiences and unlock additional revenue streams. Many DaySmart Salon customers report growing demand for men’s services and more gender-neutral menus, which is a strong sign that this trend is here to stay.
5. Education and Retention Are the Future of Salon Teams
Education is quickly becoming one of the most important factors in attracting and retaining talent. Stylists aren’t just looking for a place to work. They want a place to skill up and grow. In fact, for many stylists, access to learning opportunities matters just as much as pay.
In last year’s survey, 49% rated education and training as top priorities to maintain staff. This year, around 1 in 3 said they planned to compete for talent by providing education and training opportunities. This is a smart move, as finding and retaining experienced stylists is a recurring pain point for salon owners. By leveraging education, you allow staff to increase their skill set while decreasing the likelihood they will search for a job elsewhere.
✂️ Why it matters for your salon business:
Ongoing education, mentorship, and skill development signal that a salon is invested in its people, not just its profit margin. Customer feedback shows that salon owners view education as critical to retention, morale, and service quality. Teams that feel supported are more engaged, which in turn directly impacts the client experience.
6. The Next Generation of Salon Clients Is Already Here
Gen Z is no longer an emerging audience. They’re already booking appointments, engaging with salon content, and influencing trends right now. They discover salons primarily through social media, value authenticity, and care deeply about wellness, sustainability, and inclusivity.
For salons, this means your online presence matters more than ever, from social content to your website to your booking experience.
✂️ Why it matters for your salon business:
Survey insights prove that attracting younger clients requires more than great services. Salons that align with Gen Z values and offer seamless digital experiences are better positioned for long-term growth.
When it comes to attracting Gen Z, your online presence matters more than ever, from social content to your website to your booking experience.
What These 2026 Salon Business Trends Mean for Owners
These 6 salon business trends point to a clear shift in the industry: the future of salon success is personalized, people-first, tech-enabled, and values-driven.
At DaySmart Salon, we don’t just observe these trends; we see how they play out in real salons every day. Our goal is to help owners turn insight into action, with tools and resources that support growth, efficiency, and sustainability.
Download the Full 2026 Salon Business Trends Report
Looking for deeper insights, real customer data, and actionable takeaways? Grab your 2026 Salon Industry Trends Report to help your salon stay competitive, profitable, and future-ready through 2026 and beyond.
