{"id":690,"date":"2019-11-27T00:00:00","date_gmt":"2019-11-27T00:00:00","guid":{"rendered":"https:\/\/www.daysmart.com\/pet\/blog\/celebrating-strategies-for-entrepreneurial-success\/"},"modified":"2024-12-24T12:14:35","modified_gmt":"2024-12-24T12:14:35","slug":"celebrating-strategies-for-entrepreneurial-success","status":"publish","type":"post","link":"https:\/\/www.daysmart.com\/pet\/blog\/celebrating-strategies-for-entrepreneurial-success\/","title":{"rendered":"Celebrating Strategies for Entrepreneurial Success"},"content":{"rendered":"
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Entrepreneurs are critical vertebrae in the backbone of the U.S. economy, which is why professionals\u2014aspiring and seasoned\u2014should spend National Entrepreneurship Month recognizing and learning about their contributions.<\/p>\n

Every entrepreneur has their own formula for business success, though most are connected by a few commonalities: creativity, innovation, risk-taking and work ethic. Most important, they know how to position themselves with the right resources to take advantage when opportunity strikes.<\/p>\n

As someone who works with small business owners every day, I have seen several strategies for success. To celebrate and share stories of entrepreneurship, here are three best practices I learned from Daysmart Pet<\/a> customers that any businessperson can benefit from.<\/p>\n

Identify a Gap in the Market<\/strong><\/h3>\n

The best entrepreneurs have a full understanding of the market\u2014from where it is lacking to where it is oversaturated. No savvy professional wants to open a business where there is already steep competition and little opportunity to differentiate. Instead, they should identify what consumer needs haven\u2019t been filled or what challenges haven\u2019t been solved. Therein lies the opportunity to capitalize on a gap in the market and become a leader in the space.<\/p>\n

In other words, instead of reinventing the wheel, see who already has a wheel and figure out where they want to go.<\/p>\n

\"Swimming<\/p>\n

A great exemplifier of this is Colleen Medere, who owns and operates Bubble Puppy Pool House<\/a>, Michigan\u2019s only dog groomer and pool house where dogs can enjoy a 30-minute swim lesson followed by a full grooming session. As a pet owner herself, Colleen knew two things about dogs: not only do they love to swim, but a tuckered-out pup is easier for her employees to groom and for her clients to pick up after an appointment.<\/p>\n

It would be a win-win for dog owners who want to pamper their pets and, to an extent, themselves. Colleen ran with this idea\u2014using scheduling software to make it easy for customers to sign up for both pool and grooming services at once, and offering unique promotions such as the \u201cdip and clip special.\u201d<\/p>\n

Become an End-to-End Expert\u2014or Partner with Someone Who Is <\/strong><\/h3>\n

Entrepreneurs can\u2019t rely solely on the next \u201cbig\u201d idea. They need to understand how to run a business\u2014and what to do if the next big idea excels. Small business owners wear multiple hats, including manager, HR pro, marketer and accountant.<\/p>\n

So, if an entrepreneur only knows how to fill one or two of these roles, they need to find a partner with complementary expertise. A great business idea won\u2019t scale if it isn\u2019t supported with the right operational and financial infrastructure.<\/p>\n

For example, Mike Conners, the owner of Haute Dogge Grooming Salon<\/a> in Tennessee, wanted to buy a business that gave him more work-life balance after serving in the United States Air Force for almost 20 years. Mike\u2019s daughter, Jennifer Bartman, was a pet groomer, so together they opened a grooming salon with three employees.<\/p>\n

While Jennifer ran operations, Mike managed the behind-the-scenes of the business, such as accounting. Mike\u2019s first order of business was updating the grooming salon from its previous pen-and-paper model. By implementing software, Mike was able to run reports more frequently to monitor growth, measure top performers and track the financial health of the business. Six years later, Haute Dogge has expanded to three brick-and-mortar locations, one mobile unit and 24 employees.<\/p>\n

Prioritize Customer Service, Always<\/strong><\/h3>\n

Entrepreneurship is competitive\u2014even cut-throat\u2014in today\u2019s crowded market where customer loyalty is fickler than ever. It\u2019s critical for business owners to identify and maximize their differentiators, especially when it comes to customer service.<\/p>\n

According to Frost & Sullivan<\/a>, customer experience is expected to overtake both price and product as a key brand differentiator by 2020. The more entrepreneurs understand their customer, the better they can cater to their specific needs and preferences.<\/p>\n

Abbey Trobe understood the importance of customer service when she started Calling All Paws Mobile Grooming<\/a> in Illinois at the age of 25. As a veterinary technician, Abbey wanted to deliver a grooming experience that was less stressful for animals and more convenient for pet owners.<\/p>\n

\"Abbey<\/p>\n

Not only did she start a mobile grooming business\u2014bringing her services to the client\u2019s doorstep\u2014but she digitized her business to set herself apart from other mobile groomers who still use paper calendars. Abbey\u2019s customers can schedule appointments online at their leisure and will receive email confirmations and text reminders leading up to the appointment. Those personal touches keep her customers coming back.<\/p>\n

Every entrepreneurial journey is different, though the formula for success\u2014at least at a high level\u2014may be universal. Discover a passion, whether it\u2019s pet grooming, hairstyling or tattooing. Become an expert in the market.<\/p>\n

Find out what those customers need and how their experiences could be improved. Equip yourself with all the resources you need\u2014from capable employees and business partners, to software and digital tools that make business simpler. And when in doubt, reach out to mentors and learn from their stories.<\/p>\n

This article<\/a> was originally published by SmallBizDaily<\/a>.<\/em><\/p>\n\n\n

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Entrepreneurs are critical vertebrae in the backbone of the U.S. economy, which is why professionals\u2014aspiring and seasoned\u2014should spend National Entrepreneurship …<\/p>\n","protected":false},"author":14,"featured_media":689,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-690","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs"],"acf":[],"yoast_head":"\nDaySmart | Celebrating Strategies for Entrepreneurial Success<\/title>\n<meta name=\"description\" content=\"Thousands of pet pros use DaySmart Pet grooming & boarding software to manage appointments, schedule staff, & so much more. Try DaySmart Pet free for\u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.daysmart.com\/pet\/blog\/celebrating-strategies-for-entrepreneurial-success\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Celebrating Strategies for Entrepreneurial Success\" \/>\n<meta property=\"og:description\" content=\"Thousands of pet pros use DaySmart Pet grooming & boarding software to manage appointments, schedule staff, & so much more. 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