{"id":362,"date":"2017-09-18T00:00:00","date_gmt":"2017-09-18T00:00:00","guid":{"rendered":"https:\/\/www.daysmart.com\/pet\/blog\/pet-product-marketing-tips-for-grooming\/"},"modified":"2024-12-24T09:58:46","modified_gmt":"2024-12-24T09:58:46","slug":"pet-product-marketing-tips-for-grooming","status":"publish","type":"post","link":"https:\/\/www.daysmart.com\/pet\/blog\/pet-product-marketing-tips-for-grooming\/","title":{"rendered":"3 Pet Product Marketing Tips for Dog Grooming Products"},"content":{"rendered":"
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You\u2019ve officially launched your successful pet grooming business. You\u2019ve got a good client base built up, and what\u2019s more, you\u2019ve created a few homemade dog grooming products your clients just love. So what\u2019s the next step for your well-received supplies? Great dog grooming products deserve to be seen, known, and purchased. Our clients love their pets, and they love the product you\u2019re using on their pets- so whatever you\u2019d created must be great!<\/p>\n

How about selling it? Any doubts you might have been understandable. After all, the world of pet product marketing (like most types of marketing) can be very competitive but doubt your product not! You can, and you will conquer the game of pet product marketing. Below, we\u2019ve listed and explained three essential steps you need to take to sell your product.<\/p>\n

Dog Grooming Products Marketing Tip #1: Patenting and Distributing<\/h2>\n

The Local Level<\/h3>\n

First, make a list of all aspects of your product. Include things such as size, shape, color, and dimension. Attach a list of instructions for the product. If possible, take pictures of any prototype or demo you\u2019ve developed. Next, check into any industry regulations your product will need to meet. (For example, pet food will need to meet certain ingredient and labeling standards.)<\/p>\n

After this comes the scary part: you need to get a lawyer. A lawyer who specializes in patenting products, to be exact. Be sure to ask about any documents you will need to sign or fees you need to pay to get your product on the market. Additionally, you should get a CPA who can help you project costs for creating and patenting your product.<\/p>\n

Here\u2019s where things start to get exciting: Your next step will be designing your product\u2019s packaging<\/a> and look. If you have an eye (and the software) for design, you can do this yourself. However, it\u2019s advisable for you to work with a design firm to hammer down your product\u2019s visual brand.<\/p>\n

After this, you\u2019re ready for production! To produce a small line of your product and distribute them to a small pool of people\u2013friends, family, and the like. Listen to their feedback. Consider adjusting the product based on that feedback.<\/p>\n

When your product passes small production, make a larger production that includes samples. Give these samples to local pet stores, pet magazine editors, veterinarians, and others who can help bolster your product. From them, gather feedback and testimonials<\/a>. These are key to selling nowadays.<\/p>\n

The Regional Level<\/h3>\n

Move from the local level to the regional level. Distribute your product at big shows and events hosted by the likes of the RSPCA or the Humane Society. While at these shows and events, take the time to network with other booth runners so they\u2019re aware of and can distribute your product.<\/p>\n

The National Level<\/h3>\n

Now it\u2019s time to move from the regional level to the national level. Connect with nationally known distributors and shopping networks who can easily push your product.<\/p>\n

\"Pet<\/h3>\n

Dog Grooming Products Marketing Must #2: Digital Marketing<\/h2>\n

An unwritten rule of the pet product marketing world (and, well, every marketing world) is you need to have a pronounced digital space. By the time you reach the national level, you\u2019ll want a place where customers can check out you and your brand online. Sure, in-person appearances at shows and the like are a top priority when it comes to pet product marketing, but in this new digital age, having that online space is also a top priority.<\/p>\n

Get a Website<\/h3>\n

First, you will need a high-quality, professional-looking website.<\/a> If you don\u2019t possess the skills to make one, then you\u2019ll need to hire a professional web developer. Make sure the website is on-brand and matches your product\u2019s theme, colors, and voice. Also, include high-quality photos and graphics.<\/p>\n

If at all possible, include a purchasing platform so potential customers can buy your product right off the website. Reviews, videos of your product in use, links to retailers who sell your product, and links to affiliates should also be featured on your website.<\/p>\n

Adding a blog and\/or your personal story of what inspired you to develop the product makes for a nice, human touch. It makes your customers connect with you personally, and by extension, your product.<\/p>\n

While creating your website\u2019s content, don\u2019t forget to optimize it for high search engine rankings. Search engine optimization<\/a> (or SEO) entails utilizing a set of keywords that enables search engines (and in turn, your customers) to find your site more easily. But be careful with how many of certain keywords you use. Using too many of one will make your content sound robotic and cause search engines to read it as spam, thus skipping over it. While optimizing your content, don\u2019t forget to hit on not just the content\u2019s body, but also its subject, headers, metadata, and alternative image text.<\/p>\n

\"Pet<\/p>\n

Open Social Media Accounts<\/h3>\n

Another area to hit on is social media. On the digital landscape, the importance of establishing and maintaining a presence on social media cannot be overstated. Many potential consumers will check Facebook or Twitter to find out about a business before visiting that business\u2019s website. Plus, social media is a free platform\u2013one that allows you to interact with your customer base, no less. So you have nothing to lose and everything to gain by actively participating in it.<\/p>\n

Dog Grooming Products Marketing Must #3: Establishing Relationships With Clients<\/h2>\n

Remember what we said about making potential customers feel connected to you, and therefore, connected to your product? Above everything else, making your customers feel connected to you personally is the most important step you can take to make your product a success.<\/p>\n

Customers buy your product, which means they fuel your wallet and business. More so than money, they are your blood. Your business will not succeed without a loyal customer <\/a>base. The best way you can give back to them (and guarantee they\u2019ll stay) is by being human. That means taking the time to get to know them and their needs. Regardless of how they feel about you, they won\u2019t buy your product if they don\u2019t want or need it.<\/p>\n

It also entails keeping an open line of communication with them so, respond to their e-mails. Reply to their comments on social media. Get to know them when you meet them in person.<\/p>\n

Still unsure? We\u2019re here to help! Feel free to contact us or download a free trial<\/a> of Daysmart Pet Software and we\u2019ll set you on your way to conquering the volatile world of pet product marketing!<\/p>\n\n\n

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You\u2019ve officially launched your successful pet grooming business. You\u2019ve got a good client base built up, and what\u2019s more, you\u2019ve …<\/p>\n","protected":false},"author":14,"featured_media":361,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-362","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs"],"acf":[],"yoast_head":"\nDaySmart | 3 Pet Product Marketing Tips for Dog Grooming Products<\/title>\n<meta name=\"description\" content=\"Thousands of pet pros use DaySmart Pet grooming & boarding software to manage appointments, schedule staff, & so much more. 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