{"id":3475,"date":"2025-08-29T14:38:35","date_gmt":"2025-08-29T14:38:35","guid":{"rendered":"https:\/\/www.daysmart.com\/pet\/?p=3475"},"modified":"2025-08-29T14:38:36","modified_gmt":"2025-08-29T14:38:36","slug":"tiktok-marketing-tips-pet-businesses","status":"publish","type":"post","link":"https:\/\/www.daysmart.com\/pet\/blog\/tiktok-marketing-tips-pet-businesses\/","title":{"rendered":"Getting Social: 5 Ways Pet Care Businesses Can Use TikTok"},"content":{"rendered":"<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:20px\"><\/div><div class=\"d-lg-none\" style=\"height:10px\"><\/div><\/div>\n\n\n<p>TikTok isn\u2019t just for dance challenges and memes\u2014it\u2019s a powerhouse marketing tool for small businesses, especially in the pet care industry. The platform evaluates each video on its own merits, focusing on:&nbsp;<\/p>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:10px\"><\/div><div class=\"d-lg-none\" style=\"height:5px\"><\/div><\/div>\n\n\n<ul class=\"wp-block-list\">\n<li>User engagement&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Watch time&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Relevant content&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>This is great news for small businesses because <a href=\"https:\/\/www.forbes.com\/sites\/small-business\/article\/tiktok-algorithm-and-small-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">you don\u2019t need a massive follower count or big ad budget<\/a> to reach new audiences. TikTok\u2019s algorithm can push your content to thousands (or millions) of users in your area based purely on performance, helping you attract new clients and grow your grooming business.&nbsp;<\/p>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:20px\"><\/div><div class=\"d-lg-none\" style=\"height:10px\"><\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-quick-tiktok-stats-to-chew-on-nbsp\"><strong>Quick TikTok stats to chew on:<\/strong>&nbsp;<\/h3>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:10px\"><\/div><div class=\"d-lg-none\" style=\"height:5px\"><\/div><\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>1.5 billion<\/strong> global users; <strong>170 million<\/strong> monthly active users in the U.S.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Available in <strong>154+ countries<\/strong> (SocialPilot)&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Users spend an average of <strong>53.8 minutes daily<\/strong> on the app, opening it about <strong>19 times a day<\/strong>&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>50% of TikTok users<\/strong> have made a purchase after seeing something in their feed&nbsp;<\/li>\n<\/ul>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:20px\"><\/div><div class=\"d-lg-none\" style=\"height:10px\"><\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-for-pet-care-brands-tiktok-is-a-prime-place-to-nbsp\"><strong>For pet care brands, TikTok is a prime place to:&nbsp;<\/strong><\/h3>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:10px\"><\/div><div class=\"d-lg-none\" style=\"height:5px\"><\/div><\/div>\n\n\n<ul class=\"wp-block-list\">\n<li>Share <strong>credible, educational tips<\/strong> (think: groomers explaining how owners can best prep for appointments or seasonal grooming advice)&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tell <strong>engaging stories<\/strong> that spark emotional connections&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Build <strong>trust<\/strong> while showcasing your unique personality&nbsp;<\/li>\n<\/ul>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:10px\"><\/div><div class=\"d-lg-none\" style=\"height:5px\"><\/div><\/div>\n\n\n<p class=\"has-secondary-color has-text-color has-link-color has-h-3-font-size wp-elements-34a5bc200ffc72c770557fd76c64139a\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-background-secondary-color\">Here\u2019s how to make it work for you.&nbsp;<\/mark><\/strong><\/p>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:30px\"><\/div><div class=\"d-lg-none\" style=\"height:15px\"><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-post-like-a-pro-consistency-is-key-nbsp\">1. Post Like a Pro (Consistency Is Key!)&nbsp;<\/h2>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:10px\"><\/div><div class=\"d-lg-none\" style=\"height:5px\"><\/div><\/div>\n\n\n<figure class=\"wp-block-image size-full has-custom-border\"><img decoding=\"async\" width=\"1000\" height=\"527\" src=\"https:\/\/www.daysmart.com\/pet\/wp-content\/uploads\/sites\/4\/2025\/08\/shutterstock_2530744805.jpg\" alt=\"TikTok marketing for pet businesses\" class=\"wp-image-3478\" style=\"border-radius:20px\" srcset=\"https:\/\/www.daysmart.com\/pet\/wp-content\/uploads\/sites\/4\/2025\/08\/shutterstock_2530744805.jpg 1000w, https:\/\/www.daysmart.com\/pet\/wp-content\/uploads\/sites\/4\/2025\/08\/shutterstock_2530744805-300x158.jpg 300w, https:\/\/www.daysmart.com\/pet\/wp-content\/uploads\/sites\/4\/2025\/08\/shutterstock_2530744805-768x405.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:10px\"><\/div><div class=\"d-lg-none\" style=\"height:5px\"><\/div><\/div>\n\n\n<p>TikTok moves fast, and consistency helps you stay visible. Many small businesses see results by dedicating <strong>30\u201360 minutes a day<\/strong> to:&nbsp;<\/p>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:10px\"><\/div><div class=\"d-lg-none\" style=\"height:5px\"><\/div><\/div>\n\n\n<ul class=\"wp-block-list\">\n<li>Filming quick tips, how-to videos, or seasonal pet care advice&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Responding to customer comments or questions&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Jumping on relevant trends before they pass&nbsp;<\/li>\n<\/ul>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:20px\"><\/div><div class=\"d-lg-none\" style=\"height:10px\"><\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-pro-posting-tips-nbsp\"><strong>Pro posting tips:<\/strong>&nbsp;<\/h3>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:10px\"><\/div><div class=\"d-lg-none\" style=\"height:5px\"><\/div><\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Optimal frequency for brands:<\/strong> Research shows the <a href=\"https:\/\/blog.hootsuite.com\/tiktok-stats\/\" target=\"_blank\" rel=\"noreferrer noopener\">sweet spot is 3\u20135 posts per week<\/a>. Consistency matters more than sheer volume for long-term growth.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>TikTok\u2019s own guidance recommends<\/strong> creators aim for <a href=\"https:\/\/recurpost.com\/blog\/how-often-should-you-post-on-tiktok\/\" target=\"_blank\" rel=\"noreferrer noopener\">1\u20134 posts per day<\/a> to align with how the platform encourages user retention.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Flexible but strategic:<\/strong> <a href=\"https:\/\/buffer.com\/resources\/tiktok-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">Buffer suggests that even 1\u20134 posts per week<\/a> can outperform daily posting\u2014as long as the content is relevant and high-quality. But newer or smaller accounts might benefit from ramping up to <strong>5+ posts weekly<\/strong>.&nbsp;<\/li>\n<\/ul>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:30px\"><\/div><div class=\"d-lg-none\" style=\"height:15px\"><\/div><\/div>\n\n\n<figure class=\"wp-block-pullquote has-primary-color has-text-color has-link-color has-h-4-font-size wp-elements-33360cee5a2c98840e939b9aea81fa9c\" style=\"margin-right:0;margin-left:0;padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--50)\"><blockquote><p><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-color\"><strong>Keyword tip:<\/strong> Weave in phrases like <em>TikTok marketing for small businesses<\/em> or <em>TikTok tips for pet care professionals<\/em> in your captions and blog copy for SEO benefits.&nbsp;<\/mark><\/p><\/blockquote><\/figure>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:50px\"><\/div><div class=\"d-lg-none\" style=\"height:25px\"><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-stay-trend-aware-but-authentic-to-your-brand-nbsp\">2. Stay Trend-Aware\u2014but Authentic to Your Brand&nbsp;<\/h2>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:10px\"><\/div><div class=\"d-lg-none\" style=\"height:5px\"><\/div><\/div>\n\n\n<p>Trends come and go quickly, sometimes within days. This means you need to check your <strong>Discover<\/strong> page <em>often<\/em>. Save trending audio or effects that you can adapt to highlight your products or services.&nbsp;<\/p>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:10px\"><\/div><div class=\"d-lg-none\" style=\"height:5px\"><\/div><\/div>\n\n\n<p>The trick? <strong>Stay on brand.<\/strong> Just because a trend is viral doesn\u2019t mean it\u2019s right for you. Use trends as a creative spark but add your own pet-care twist.&nbsp;<\/p>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:20px\"><\/div><div class=\"d-lg-none\" style=\"height:10px\"><\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-why-it-matters-nbsp\"><strong>Why it matters:<\/strong>&nbsp;<\/h3>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:10px\"><\/div><div class=\"d-lg-none\" style=\"height:5px\"><\/div><\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Short, punchy storytelling is essential:<\/strong> TikTok trends include <a href=\"https:\/\/www.sprinklr.com\/blog\/tiktok-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\">10\u201315-second bite-sized<\/a><strong> <\/strong>narratives to capture attention fast.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Creative storytelling opportunities are broad:<\/strong> TikTok calls it \u201c<a href=\"https:\/\/ads.tiktok.com\/business\/en-US\/trends-whats-next\" target=\"_blank\" rel=\"noreferrer noopener\">Brand Chem<\/a>,\u201d where the platform emphasizes listening and adapting\u2014using stories to build emotional brand bonds.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Authenticity is trending:<\/strong> Businesses embracing <a href=\"https:\/\/www.thinklikeapublisher.com\/2025-content-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\">vulnerable, behind-the-scenes<\/a> storytelling (like sharing failures) are seeing real engagement.&nbsp;<\/li>\n<\/ul>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:50px\"><\/div><div class=\"d-lg-none\" style=\"height:25px\"><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-harness-the-power-of-authentic-storytelling-nbsp\">3. Harness the Power of (Authentic) Storytelling&nbsp;<\/h2>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:10px\"><\/div><div class=\"d-lg-none\" style=\"height:5px\"><\/div><\/div>\n\n\n<p>There\u2019s that word again: <em>authenticity<\/em>. But what does that mean for you as a business owner and creator? Well, simply put: today\u2019s audiences crave what\u2019s <strong>real<\/strong>. This means that overproduced videos can feel distant to consumers, while authentic moments build a connection. Show the faces (and paws!) behind your business by introducing your team, sharing your philosophy, and spotlighting customer success stories.&nbsp;<\/p>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:20px\"><\/div><div class=\"d-lg-none\" style=\"height:10px\"><\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-why-storytelling-works\"><strong>Why storytelling works:<\/strong><\/h3>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:10px\"><\/div><div class=\"d-lg-none\" style=\"height:5px\"><\/div><\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>High engagement in pet niche:<\/strong> Pet brands average an engagement rate of <a href=\"https:\/\/www.rivaliq.com\/blog\/top-pet-brands-social-media\/\" target=\"_blank\" rel=\"noreferrer noopener\">about 2.8% per view<\/a>, while some high performers like BarkBox push engagement even higher.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Engagement in educational content:<\/strong> Educational TikToks, in general, pull in around <a href=\"https:\/\/www.socialpilot.co\/tiktok-marketing\/tiktok-statistics\" target=\"_blank\" rel=\"noreferrer noopener\">9.5% engagement,<\/a> outperforming other categories.&nbsp;<\/li>\n<\/ul>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:50px\"><\/div><div class=\"d-lg-none\" style=\"height:25px\"><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-keep-it-short-and-sweet-nbsp\">4. Keep It Short and Sweet&nbsp;<\/h2>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:10px\"><\/div><div class=\"d-lg-none\" style=\"height:5px\"><\/div><\/div>\n\n\n<p>Attention spans on TikTok are short\u2014hook your viewer in the first <strong>3 seconds<\/strong> and stick to one clear idea.&nbsp;<\/p>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:20px\"><\/div><div class=\"d-lg-none\" style=\"height:10px\"><\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-best-practices-nbsp\"><strong>Best practices:<\/strong>&nbsp;<\/h3>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:10px\"><\/div><div class=\"d-lg-none\" style=\"height:5px\"><\/div><\/div>\n\n\n<ul class=\"wp-block-list\">\n<li>Platforms recommend <a href=\"https:\/\/www.sprinklr.com\/blog\/tiktok-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\">10\u201315-second narratives<\/a>, especially for snappy storytelling that stops the scroll&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use text overlays or captions so viewers can follow along without sound&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>End with a call to action (e.g., \u201cFollow for more pet care tips!\u201d)&nbsp;<\/li>\n<\/ul>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:50px\"><\/div><div class=\"d-lg-none\" style=\"height:25px\"><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-educate-or-entertain-with-authority-nbsp\">5. Educate (or Entertain) with Authority&nbsp;<\/h2>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:10px\"><\/div><div class=\"d-lg-none\" style=\"height:5px\"><\/div><\/div>\n\n\n<figure class=\"wp-block-image size-full has-custom-border\"><img decoding=\"async\" width=\"1000\" height=\"750\" src=\"https:\/\/www.daysmart.com\/pet\/wp-content\/uploads\/sites\/4\/2025\/08\/shutterstock_2294722599.jpg\" alt=\"TikTok marketing for pet groomers\" class=\"wp-image-3477\" style=\"border-radius:20px\" srcset=\"https:\/\/www.daysmart.com\/pet\/wp-content\/uploads\/sites\/4\/2025\/08\/shutterstock_2294722599.jpg 1000w, https:\/\/www.daysmart.com\/pet\/wp-content\/uploads\/sites\/4\/2025\/08\/shutterstock_2294722599-300x225.jpg 300w, https:\/\/www.daysmart.com\/pet\/wp-content\/uploads\/sites\/4\/2025\/08\/shutterstock_2294722599-768x576.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:10px\"><\/div><div class=\"d-lg-none\" style=\"height:5px\"><\/div><\/div>\n\n\n<p>Pet owners love TikTok creators who blend <strong>fun <\/strong>with <strong>expertise<\/strong>. Share trustworthy tips, playful insights, and educational how-tos to position yourself as a go-to source.&nbsp;<\/p>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:20px\"><\/div><div class=\"d-lg-none\" style=\"height:10px\"><\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-why-this-works-nbsp\"><strong>Why this works:<\/strong>&nbsp;<\/h3>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:10px\"><\/div><div class=\"d-lg-none\" style=\"height:5px\"><\/div><\/div>\n\n\n<ul class=\"wp-block-list\">\n<li>Educational content sees <strong>9.5%+ engagement<\/strong>&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Some pet influencers earn <strong>7%+ engagement rates<\/strong>, far above TikTok\u2019s average&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The U.S. pet industry is booming\u2014<a href=\"https:\/\/www.petfoodindustry.com\/pet-food-market\/market-trends-and-reports\/news\/15741428\/report-pet-ownership-expands-as-gen-z-shifts-trends\" target=\"_blank\" rel=\"noreferrer noopener\">94 million households<\/a> now own pets, with spending projected to reach <strong>$157 billion<\/strong> in 2025&nbsp;<\/li>\n<\/ul>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:50px\"><\/div><div class=\"d-lg-none\" style=\"height:25px\"><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tl-dr-nbsp\">TL;DR&nbsp;<\/h2>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:10px\"><\/div><div class=\"d-lg-none\" style=\"height:5px\"><\/div><\/div>\n\n\n<p>TikTok\u2019s playing field is more level than you think, and you don\u2019t need millions of followers to get noticed. Your pet care business can win big on TikTok with consistent posting, trend-savvy creativity, authentic storytelling, concise messaging, and value-packed content.&nbsp;<\/p>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:10px\"><\/div><div class=\"d-lg-none\" style=\"height:5px\"><\/div><\/div>\n\n\n<p>So, grab your phone, brainstorm your first batch of ideas, and hit record\u2014your next customer might be just one scroll away.&nbsp;<\/p>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:10px\"><\/div><div class=\"d-lg-none\" style=\"height:5px\"><\/div><\/div>\n\n\n<figure class=\"wp-block-table is-style-stripes has-p-font-size\" style=\"margin-top:var(--wp--preset--spacing--30);margin-right:0;margin-bottom:var(--wp--preset--spacing--30);margin-left:0\"><table class=\"has-border-color has-background-tertiary-border-color has-fixed-layout\"><tbody><tr><td><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-background-secondary-color\"><strong>Strategy Point<\/strong>&nbsp;<\/mark><\/td><td><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-background-secondary-color\">Key Stat<\/mark><\/strong>&nbsp;<\/td><td><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-background-secondary-color\"><strong>Source<\/strong>&nbsp;<\/mark><\/td><\/tr><tr><td><strong>Posting Frequency<\/strong>&nbsp;<\/td><td>3\u20135 per week optimal; TikTok recommends 1\u20134 per day&nbsp;<\/td><td><a href=\"https:\/\/buffer.com\/resources\/tiktok-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">Buffer<\/a>, <a href=\"https:\/\/blog.hootsuite.com\/tiktok-stats\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hootsuite<\/a>&nbsp;<\/td><\/tr><tr><td><strong>Trend + Authenticity<\/strong>&nbsp;<\/td><td>10\u201315 sec storytelling; transparency drives engagement&nbsp;<\/td><td><a href=\"https:\/\/www.sprinklr.com\/blog\/tiktok-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sprinklr<\/a>&nbsp;<\/td><\/tr><tr><td><strong>Storytelling Engagement<\/strong>&nbsp;<\/td><td>Pet brands ~2.8%; educational ~9.5%; TikTok average ~2.5\u20134%&nbsp;<\/td><td><a href=\"https:\/\/www.rivaliq.com\/blog\/top-pet-brands-social-media\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rival IQ<\/a>, <a href=\"https:\/\/www.socialpilot.co\/tiktok-marketing\/tiktok-statistics\" target=\"_blank\" rel=\"noreferrer noopener\">Social Pilot<\/a>, <a href=\"https:\/\/www.socialinsider.io\/social-media-benchmarks\" target=\"_blank\" rel=\"noreferrer noopener\">Social insider<\/a>&nbsp;<\/td><\/tr><tr><td><strong>Keep It Short<\/strong>&nbsp;<\/td><td>10\u201315 sec narratives; trend toward short, unscripted content&nbsp;<\/td><td><a href=\"https:\/\/www.sprinklr.com\/blog\/tiktok-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sprinklr<\/a>&nbsp;<\/td><\/tr><tr><td><strong>Educate\/Entertain with Authority<\/strong>&nbsp;<\/td><td>Educational engagement: 9.5%;\u00a0<br>Pet influencer engagement: >7%;\u00a0<br>Pet market size: $152B\u2013157B;\u00a0<br>Pet-owning households: 94M\u00a0\u00a0<\/td><td><a href=\"https:\/\/www.socialpilot.co\/tiktok-marketing\/tiktok-statistics\" target=\"_blank\" rel=\"noreferrer noopener\">Social Pilot<\/a>&nbsp;<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:10px\"><\/div><div class=\"d-lg-none\" style=\"height:5px\"><\/div><\/div>\n\n\n<p>There are only so many hours in the day, and with your focus now including social media strategy, you need a software partner that works behind the scenes for you. With DaySmart Pet <a href=\"https:\/\/www.daysmart.com\/pet\/\" target=\"_blank\" rel=\"noreferrer noopener\">dog grooming software<\/a>, you can streamline operations and manage everything from appointments to pet profiles with ease\u2014so you can get back to posting those *authentic* videos.&nbsp;<\/p>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:20px\"><\/div><div class=\"d-lg-none\" style=\"height:10px\"><\/div><\/div>\n\n\n<p class=\"has-h-3-bigger-font-size\">Start your <a href=\"https:\/\/www.daysmart.com\/pet\/request-a-free-trial\/\" target=\"_blank\" rel=\"noreferrer noopener\">14-day free trial<\/a> and experience the difference yourself!\u202f&nbsp;<\/p>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:30px\"><\/div><div class=\"d-lg-none\" style=\"height:15px\"><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>TikTok isn\u2019t just for dance challenges and memes\u2014it\u2019s a powerhouse marketing tool for small businesses, especially in the pet care &#8230;<\/p>\n","protected":false},"author":36,"featured_media":3476,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[40,65,34],"class_list":["post-3475","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs","tag-new-pet-business","tag-pet-grooming","tag-small-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Getting Social: 5 Ways Pet Care Businesses Can Use TikTok - DaySmart Pet<\/title>\n<meta name=\"description\" content=\"Discover 5 simple TikTok marketing tips for pet care businesses. 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