{"id":1526,"date":"2022-09-08T00:00:00","date_gmt":"2022-09-08T00:00:00","guid":{"rendered":"https:\/\/www.daysmart.com\/pet\/blog\/pet-text-marketing\/"},"modified":"2025-10-23T15:31:14","modified_gmt":"2025-10-23T15:31:14","slug":"pet-text-marketing","status":"publish","type":"post","link":"https:\/\/www.daysmart.com\/pet\/blog\/pet-text-marketing\/","title":{"rendered":"7 Reasons Your Pet Business Needs Text Marketing"},"content":{"rendered":"<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:35px\"><\/div><div class=\"d-lg-none\" style=\"height:17.5px\"><\/div><\/div>\n\n\n<p> <\/p>\n<p><a href=\"https:\/\/smallbiztrends.com\/2019\/12\/text-message-marketing-statistics.html\" target=\"_blank\" rel=\"noreferrer noopener\">54% of consumers<\/a> want to receive marketing messages through texts. However, only 11% of businesses are using text messaging as a part of their marketing strategy!<\/p>\n<p>This is your chance to get ahead of other pet businesses in your area. By sending an SMS blast to your clients, you can remain top of mind year-round. Text message marketing can help you generate word of mouth, improve engagement with your clients, and show your clients you appreciate your business.<\/p>\n<p>Don\u2019t wait around! Instead, untangle your marketing strategy by adding SMS text messaging to the mix. Here are seven reasons your pet business needs SMS blast marketing.<\/p>\n<h2><strong>7 Reasons Your Pet Business Needs Text Marketing:<\/strong><\/h2>\n<h2>1. Text Marketing is Direct<\/h2>\n<p>Consumers are becoming more aware of when businesses are trying to sell <em>at<\/em> them, rather than communicate <em>with<\/em> them. Throughout any given day, we\u2019re spammed with emails, flyers, and billboards. Many of us have adopted mental filters to clear away the junk.<\/p>\n<p>If the recipient doesn\u2019t know and trust you, they\u2019re not likely to open a physical <em>or<\/em> email messages.<\/p>\n<p>Meanwhile, social media is becoming increasingly competitive. If people don\u2019t already know and love your brand, you\u2019ll fail to stand out from the crowd. As social media algorithms change, it\u2019s also challenging to appear in tags and feeds.<\/p>\n<p>As a result, businesses need to find smarter ways to reach their customers. Unlike these other marketing channels, texts arrive directly in front of your target audience. That means you don\u2019t have to break out of the competition. Instead, you can reach your subscribers and appear among texts from friends and family.<\/p>\n<p><img decoding=\"async\" width=\"1024\" height=\"540\" src=\"https:\/\/www.daysmart.com\/pet\/wp-content\/uploads\/sites\/4\/2023\/09\/shutterstock_2161244189-1024x540.jpg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/p>\n<h2>2. Customers are More Likely to Respond<\/h2>\n<p>Before you can communicate with your subscribers through email, you need them to <em>open<\/em> the message first. Otherwise, you\u2019re headed straight for the spam box.<\/p>\n<p><a href=\"https:\/\/theblog.adobe.com\/marketing-with-98-percent-read-rate-and-10-more-compelling-stats\/\" target=\"_blank\" rel=\"noreferrer noopener\">According to Adobe<\/a>:<\/p>\n<ul>\n<li>Email open rates range between 20 and 30%<\/li>\n<li>Meanwhile, SMS text message marketing has a 98% open rate<\/li>\n<li>90% of texts are read within <em>three seconds<\/em><\/li>\n<\/ul>\n<p>Previously, sending an SMS blast was considered invasive. People used to pay for every message they received. Now, most smartphone owners also have unlimited texting.<\/p>\n<p>As a result, you don\u2019t have to worry about becoming an annoyance. Instead, consumers <em>prefer<\/em> texts among other communication methods. When you\u2019re less invasive, people are more likely to read your messages and respond. That means using text message marketing can improve your clickthrough and conversion rates. As more people read and respond to your texts, you\u2019re also boosting engagement with your target audience!<\/p>\n<p><a href=\"https:\/\/www.daysmartpet.com\/features\/text-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"800\" height=\"184\" src=\"https:\/\/www.daysmart.com\/pet\/wp-content\/uploads\/sites\/4\/2023\/09\/DaySmart-Pet-Appointment-Reminder_2023-09-20-15-06-00.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/a><\/p>\n<h2>3. Anytime, Anywhere<\/h2>\n<p>Text messages are short, sweet, and easy to consume. Unlike an email, phone call, or long blog post, texts aren\u2019t time-consuming. Plus, consumers constantly have their phones in hand. That means your clients can read and respond to an SMS blast anytime, anywhere!<\/p>\n<p>This flexibility makes it easier for clients to respond to your texts. As a result, you\u2019re also more likely to notice an increase in engagement, too. Emails, on the other hand, require time and energy. Instead of sending a quick response, recipients have to click a link and perform a <em>second<\/em> action on your website. That\u2019s not always easy if your clients are balancing other tasks. Instead, text message marketing provides your clients with the flexibility and easy other marketing channels lack.<\/p>\n<p><img decoding=\"async\" width=\"600\" height=\"401\" src=\"https:\/\/www.daysmart.com\/pet\/wp-content\/uploads\/sites\/4\/2023\/09\/dog-texting.jpg\" class=\"attachment-large size-large\" alt=\"text marketing\" loading=\"lazy\" \/><\/p>\n<h2>4. It\u2019s Convenient for Your Customers<\/h2>\n<p>Do you remember the last time you had to call a company\u2019s customer support team for help? What about the last time you needed to schedule a doctor\u2019s appointment? For consumers, interacting with employees can feel tedious.<\/p>\n<p>Unhappy experiences can scare away clients forever. You\u2019re busy helping clients who are already at your business. While someone is likely answering the phone, they can\u2019t respond to three calls at once. An SMS blast, on the other hand, is convenient for you <em>and<\/em> your customers. Since text messages aren\u2019t invasive, your clients can respond at any time. Texts allow customers to live their lives <em>while<\/em> communicating with your business. After all, we text while balancing other tasks every day of the week! By sending an SMS blast, you\u2019re making it easier for clients to interact with your groomers.<\/p>\n<p>They can receive appointment confirmations or hear about your newest hair care products, all while taming their locks at home. Text message marketing also makes it easy for your clients to opt-in and out of texts. If receiving texts no longer feels convenient to them, they can opt-out with a single text. Easy!<\/p>\n<br>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.daysmart.com\/blog\/marketing-101-for-small-businesses\/?utm_source=daysmart&amp;utm_medium=website&amp;utm_content=mktng-101-kit&amp;utm_term=blog-cta\"><img decoding=\"async\" width=\"1024\" height=\"263\" src=\"https:\/\/www.daysmart.com\/pet\/wp-content\/uploads\/sites\/4\/2024\/08\/Blog-CTA_Marketing-101-Kit_-1024x263.png\" alt=\"\" class=\"wp-image-2360\" srcset=\"https:\/\/www.daysmart.com\/pet\/wp-content\/uploads\/sites\/4\/2024\/08\/Blog-CTA_Marketing-101-Kit_-1024x263.png 1024w, https:\/\/www.daysmart.com\/pet\/wp-content\/uploads\/sites\/4\/2024\/08\/Blog-CTA_Marketing-101-Kit_-300x77.png 300w, https:\/\/www.daysmart.com\/pet\/wp-content\/uploads\/sites\/4\/2024\/08\/Blog-CTA_Marketing-101-Kit_-768x198.png 768w, https:\/\/www.daysmart.com\/pet\/wp-content\/uploads\/sites\/4\/2024\/08\/Blog-CTA_Marketing-101-Kit_-1536x395.png 1536w, https:\/\/www.daysmart.com\/pet\/wp-content\/uploads\/sites\/4\/2024\/08\/Blog-CTA_Marketing-101-Kit_-2048x527.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<br>\n<h2>5. We Already Text (A Lot)<\/h2>\n<p>Text messaging is already a part of our everyday lives. In fact, texting has replaced phone calls for many consumers. Your clients are already accustomed to the speed, flexibility, and ease of texts.<\/p>\n<p>By adding text messaging to your marketing plan, you can create a strategy that your target audience already loves.<\/p>\n<h2>6. Younger Customers Prefer Texts<\/h2>\n<p><a href=\"https:\/\/www.forbes.com\/sites\/larryalton\/2017\/05\/11\/how-do-millennials-prefer-to-communicate\/#744232716d6f\" target=\"_blank\" rel=\"noreferrer noopener\">68% of millennials<\/a> admit to texting \u201ca lot\u201d every day. If you\u2019re trying to attract a younger crowd to your pet business, marketing through an SMS blast is the way to go!<\/p>\n<p>Text-based marketing allows you to respond to this preference. Many consumers prefer typing over talking. They also prefer short messages over lengthy emails and blog posts.<\/p>\n<p>Text message marketing encourages you to keep your messages short and sweet. It can sometimes take a while for email images to load, too. The longer it takes for an image to properly display, the more likely your clients will move on something else. Text message marketing can help you avoid this issue.<\/p>\n<p><img decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/www.daysmart.com\/pet\/wp-content\/uploads\/sites\/4\/2023\/09\/young-texting.jpg\" class=\"attachment-large size-large\" alt=\"text marketing\" loading=\"lazy\" \/><\/p>\n<h2>7. It\u2019s Cost-Effective &amp; Easy<\/h2>\n<p>Some marketing methods can become costly and time-consuming. Sending an SMS blast, on the other hand, is as easy as sending a text. Instead of wasting time creating a long email, you can type out a text in a matter of seconds! Then, you can get back to running your pet business.<\/p>\n<p>By choosing <a href=\"https:\/\/www.daysmartpet.com\/features\/text-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">text message marketing<\/a>, you\u2019re giving yourself a break. Meanwhile, you don\u2019t have to worry about finding time for an extensive marketing plan.<\/p>\n<h2>Get Started With Text Marketing<\/h2>\n<p>Untangle your marketing plan! By adding an SMS blast to your overall marketing strategy, you can reach your clients without becoming an annoyance. Without this strategy, however, you might miss out!<\/p>\n<p>Daysmart Pet Software allows you to send SMS blasts to your clients with ease. Learn more by visiting <a href=\"https:\/\/www.daysmartpet.com\/packages\/\" target=\"_blank\" rel=\"noreferrer noopener\">this page.<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>54% of consumers want to receive marketing messages through texts. However, only 11% of businesses are using text messaging as &#8230;<\/p>\n","protected":false},"author":14,"featured_media":1525,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-1526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>DaySmart | 7 Reasons Your Pet Business Needs Text Marketing<\/title>\n<meta name=\"description\" content=\"Thousands of pet pros use DaySmart Pet grooming &amp; boarding software to manage appointments, schedule staff, &amp; so much more. 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