{"id":1297,"date":"2021-03-15T00:00:00","date_gmt":"2021-03-15T00:00:00","guid":{"rendered":"https:\/\/www.daysmart.com\/pet\/blog\/how-to-appear-local-dog-groomers-near-me\/"},"modified":"2024-12-24T17:55:58","modified_gmt":"2024-12-24T17:55:58","slug":"how-to-appear-local-dog-groomers-near-me","status":"publish","type":"post","link":"https:\/\/www.daysmart.com\/pet\/blog\/how-to-appear-local-dog-groomers-near-me\/","title":{"rendered":"How to Appear On Searches for Local Dog Groomers Near Me"},"content":{"rendered":"
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Local SEO has become increasingly important for businesses and groomers are no exception to this rule.<\/p>\n

Over the last few years in particular, Google has continued to change its algorithm to prioritize local results within the search engine results pages.<\/p>\n

A common question that has stemmed from this is how to rank for local searches. In this guide, we\u2019re looking specifically at how to rank for the term \u2018local dog groomers near me\u2019.<\/p>\n

What Is Local SEO?<\/strong><\/h2>\n

Before we get into how to use local SEO to benefit your grooming business, you need to understand what it is.<\/p>\n

Local SEO refers to appearing in the search engine results pages for keywords that are geographically based. This could be a term like \u201cdog groomers in Dallas\u201d or \u201cFort Worth dog groomers\u201d. It could also be as simple as \u201cdog groomers near me\u201d. <\/p>\n

Google understands the search intent of all of these terms. So regardless of whether an actual location has been entered, Google will use data from the user\u2019s device to show the best results that are local to that user.<\/p>\n

\u2018Near me\u2019 searches have skyrocketed over the last decade. From 2013 to 2017<\/a>, there was a 900% rise in \u201cnear me\u201d searches. Some of this is due to the increase in mobile device usage. <\/p>\n

Whatever the reason, Google has delivered by changing their algorithm to prioritize local SEO for these kinds of searches. So businesses need to follow suit if they want to remain competitive.<\/p>\n

\"Local<\/figure>\n

How to Rank for \u2018Local Dog Groomers Near Me\u2019<\/strong><\/h2>\n

Now you know how important local searches are, particularly for brick and mortar businesses, you\u2019ll want to know how to rank for them. The good news for grooming businesses is there are loads of ways to optimize your site and business for local searches. None more important than Google My Business.<\/p>\n

Google My Business<\/strong><\/h3>\n

Google My Business (GMB) is the most important tool available for local SEO. It\u2019s free to use, so if you aren\u2019t using it already, you should be!<\/p>\n

Google My Business listings are the results that first appear for local searches. They look like Google Map results.<\/p>\n

A GMB listing will feature your business name, contact information, pictures, and reviews. <\/p>\n

You can create a Google My Business<\/a> listing easily. Google will walk you through every step of the way. <\/p>\n

Ensure your business information is up to date and accurate for the best results. This should be the same information that appears across any other business assets like your website or social media presence. <\/p>\n

\"groomer<\/figure>\n

Gather GMB Reviews<\/strong><\/h3>\n

Once your GMB profile is up and running with up-to-date information, you want to gather reviews.<\/p>\n

Reviews are one of the best ways to rank top of the GMB results on local searches. It\u2019s super easy for your customers to review your business on Google. All they do is find your business within Google Maps and select \u2018write a review\u2019.<\/p>\n

They can then score your business out of five stars and write a brief description. The more great reviews you have, the more Google will prioritize your GMB listing. This is because the algorithm prioritizes trusted local businesses. <\/p>\n

\"Reputation<\/figure>\n

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You can collect reviews from existing customers by asking them, either in-person or set up an automated email for after their appointment. You can further encourage this by offering a small discount on future appointments for customers who do leave a review. Use Daysmart Pet\u2019s powerful reputation management<\/a> dashboard to automate texts\/emails to clients asking them to review their experience with you. When the review returns with positive it prompts those users to fill out a review on Google, Facebook or Yelp! <\/p>\n

Make Your Site Mobile-Friendly<\/strong><\/h3>\n

We mentioned above that mobile searches have increased. But they\u2019re now more prevalent than desktop searches.<\/p>\n

Because of this Google has taken a mobile-first approach to their algorithm. This means Google looks at the mobile version of your website before the desktop version. <\/p>\n

So if your website isn\u2019t mobile-friendly, Google will rank it lower in the search results than mobile-friendly websites.<\/p>\n

Even if customers can find your website, if it\u2019s not mobile-friendly, your bounce rate will be high. This means customers will be landing on your page on their phones and immediately leaving because the site doesn\u2019t function well.<\/p>\n

Fixing any mobile-friendliness issues should improve your search engine rankings positions for local searches, as well as increase your conversion rate on-site for those searches.<\/p>\n

You can make your site more mobile-friendly by avoiding flash, using large fonts, ditching pop-ups, and decreasing load times.<\/p>\n

GoodFriend <\/strong><\/p>