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Year-End Review for your 2018 Goals

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With 2018 coming to an end it’s time for your dog grooming year-end review! Check out these 3 key strategies to reviewing 2018 and setting up a dog grooming business plan for 2019 to maximize success in the year to come!

1. Identifying and Boosting the Performance of your Staff & Retail Sales

pet groomer, dog grooming

Have you completed your year end review for each of your employees and your retail sales. Do you know which employee or product performed the best? Keep reading to find out the key thing to understand about your top employees and best selling retail products.

Key things to understand about your top performers.

Identify the 5 W’s: Who is the top performing staff member?

  1. Who is your top performer?
  2. What is unique about their job performance?
  3. When do they market their skills?
  4. Why are they performing better than others?
  5. How do they interact with their team and clients?

These questions are clues as to how you can coach and mentor your dog grooming staff.

Create a mentoring program.

Make sure you have a dedicated team of staff. If there is a staff member that is compromising the integrity of your team, you may want to consider cutting ties.

Incorporate pricing levels for dog grooming services.

Market your dog grooming business and staff through your software.

The opportunities for marketing to your clients are endless.

It is important to consistently monitor your staff performance. With a positive atmosphere and a little constructive criticism, your staff will grow and thrive. Everyone can use a little motivation from time to time.

This same concept can be applied to increasing your retail sales.

What is the top-performing retail product?

Utilize key points about your top sellers.

Always educate your staff on the products in the retail area.

Create a customer experience that your whole team offers their guest.

small business Saturday, dog grooming

Feature a product of the month within the dog groomers.

Create loyalty points for dollars spent on your dog grooming retail products.

There are many ways to get creative with promoting retail. Make sure you have goals in place for your staff. You can easily track retail sales and set commission calculations in the software program. Once you have implemented these concepts, share the reports with your staff. This will keep the momentum going and add a visual dimension to their progress. Make it fun and keep it simple. Everyone wins!

See below on how to set up the Employee Performance Report & Product Sales Statistics

Employee Performance Report

  1. Sign into
  2. Select More and then Reports.
  3. Scroll down to the Employees section within All Reports
  4. Select Employee Performance Report.
  5. Select the desired date range.
  6. Select the employee you wish to run the report for from the drop-down menu.
  7. Press Run Report.

Information that is displayed:

*NOT recommended running on the mobile apps since not all the same information is displayed.

Product Sales Statistics

  1. Sign into
  2. Select More and then Reports.
  3. Scroll down to the Products section within All Reports
  4. Select Product Sales Statistics.
  5. Select the desired date range.
  6. Press Run Report

Information that is displayed:

All products are listed individually with the following information.

There is then a Grand total line for all products

Start running these reports before the end of 2018 and really understand who and what is performing best. Figure out why these are performing well and incorporate a plan for even greater success in 2019!

2. 2018 Marketing Campaigns Review & Plan for 2019

recurring marketing

In order to strategize your 2019 marketing campaigns we first must take a look at how 2018’s marketing performed. It’s easy to get caught up in the frey of managing dog grooming staff scheduling, product inventories, bills, and push out a marketing campaign as you come up for air; all while having a life.

Having creative ideas for content to win new customers is a never ending process. But how often are we cranking out our creative content on social media and then moving onto the next? It’s time to start tracking the effectiveness of your social media campaigns as 2019 is all about quality content.

In order to strategize your 2019 marketing campaigns we first must take a look at how 2018’s marketing performed. Here are some tips on performing a 2018 marketing post-campaign analysis.

1. Brand awareness

2. Targeting new customers

3. Customer retention

4. Selling a new offering

In 2019 make retaining your existing customers a priority as it is 5x cheaper to hold on to your existing clients than to find new ones.

See here for our step by step video on how to set up marketing campaigns in Daysmart Pet and make your marketing strategy even more automated!

3. Benefits of Integrated Credit Card Processing in 2019

3. Benefits of Integrated Credit Card Processing in 2019

cc processing

Integrating your credit card processing with your software program can offer many benefits to your business in 2019. Not only do you have access to great credit card processing rates, but you will also find that you will save time and gain ways to make more money.

Less mistakes and saves time

Takes the guesswork out of consolidating your daily revenue.

With Integrated credit card processing you will avoid these mistakes and your reports will match. Simply swipe the card for payment and the amount is automatically recorded in the program. The system will even suggest a tip amount without you having to ask!


Integrating Credit Card Processing with Daysmart Pet Software gives you access to more features:

Store cards on file

Membership Billing

Customer Facing Portal

All-In-One POS System

Have you checked out our latest advance? Our new all-in-one system is the perfect front desk solution and has all the functions a modern groomers including an integrated payment processing so you can process all of your transactions (at great rates!) in a single system. Find out more about our new All-In-One solution here!

It’s easy to see that integrating your pet software and processing services can save you time, make you money, and allow you to bring exciting new products to your customers, which can strengthen those relationships and secure your revenue streams with new, profitable services in 2019.

Integrated payment processing services not only eases reconciliation and reporting, but if you can reduce your rates or get out from under “per transaction” fees, you can save hundreds (even thousands) of dollars each year – money you can use to grow your dog grooming business! There’s no reason to hand over your hard earned profit. Just because you got this equipment from your bank, doesn’t mean they have your best interests at heart. You owe it to yourself to check your rates, and if your credit card processor has been increasing them, providing less than stellar customer service, or making you wait for your money, it might be time for a change.

Contact us at [email protected] and we will get you started on your journey to offering customers new processing services and making more money!

Want to learn more? Check out this short, informative webinar we produced with our credit card processing services partner, CardConnect.

Not already using a pet software and looking for ways to improve your 2019 dog grooming business plan? Get started with Daysmart Pet here! Download a free 14 day trial that fits your specific business needs.

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