Customer Loyalty 2020 Report
Customer Loyalty is the Lifeblood of Small Business.
Through thick and thin, small business relies on repeat customers for economic sustainability and forecasting. Understanding the “what, why and how” of these personal relationships is essential to keeping every small business growing – especially now. Naturally, every hair and nail salon, pet services business, spa and tattoo shop wants to be their client’s “go-to place”.
As small businesses seek to reopen, it is critical to reengage important clients quickly and effectively. At the same, it’s hard for business owners to know how to excel at this, or which efforts consumers prioritize.
In February 2020, DaySmart Software conducted a survey of 2,000 U.S. consumers who have visited hair and nail salons, pet services businesses (pet groomers, spas, kennels, daycares), spas and tattoo shops in the last year to better understand what consumers define as an ideal service experience and how they view their relationships with service providers.