{"id":48,"date":"2017-12-22T00:00:00","date_gmt":"2017-12-22T00:00:00","guid":{"rendered":"https:\/\/www.daysmart.com\/bodyart\/blog\/client-records\/"},"modified":"2024-12-27T18:08:40","modified_gmt":"2024-12-27T18:08:40","slug":"client-records","status":"publish","type":"post","link":"https:\/\/www.daysmart.com\/bodyart\/blog\/client-records\/","title":{"rendered":"The Importance of Keeping Consistent Client Records"},"content":{"rendered":"<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:35px\"><\/div><div class=\"d-lg-none\" style=\"height:17.5px\"><\/div><\/div>\n\n\n<p>Owning your own tattoo business is one of the most rewarding experiences any tattoo artist can have. Besides seeing the result of your tireless efforts come to fruition, you get to enjoy all the perks of being a&nbsp;freelance tattoo artist. But like with any business, you still have to engage in standard business procedures, including maintaining client records.<\/p>\n\n\n\n<p>Keeping an accurate record of all of your clients might seem pointless to a tattoo artist. People come in, shell out some cash for a new piece of \u2018artwork\u2019, and then leave. What\u2019s there to keep a record of?<\/p>\n\n\n\n<p>You might be surprised to find out there are actually a lot of important reasons for maintaining an accurate record of all your clients.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Accurate Client Records Ensure Your Marketing Is On-Point<\/h2>\n\n\n\n<p>The longer you work in the beauty industry, the more you\u2019ll notice trends among your clients. Depending on your specialty, your client base may consist mostly of men or mostly of women. Most of your client may be younger, middle-aged, or older.<\/p>\n\n\n\n<p>Maintaining an accurate record of your clients will allow you to determine your client base\u2019s specific demographics. Once you\u2019d done that, you can form or improve your&nbsp;<a href=\"https:\/\/www.daysmart.com\/bodyart\/blog\/measure-marketing-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing strategy<\/a>.<\/p>\n\n\n\n<p>For example, let\u2019s say your specialty is large sleeve tattoos that are all the rage with the local young people. Most young people use the Internet and social media to find local businesses and events. So you should invest most of your marketing in platforms such as Facebook, Instagram, and your personal website.<\/p>\n\n\n\n<p>But what if your client base is mostly older people?<\/p>\n\n\n\n<p>Older people are less likely to turn to the Internet. They prefer \u201cword of mouth\u201d marketing. In this case, setting up booths at local business events and putting up the occasional flyer is the way to go.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Adding An Extra Touch Of Client Service<\/h2>\n\n\n\n<p>Client records have more uses than just market analysis. They act as a \u201cmemo system\u201d that lets you keep notes about your clients.<\/p>\n\n\n\n<p>One key point of ensuring any business\u2019s success is&nbsp;providing <a href=\"https:\/\/www.daysmart.com\/bodyart\/blog\/customer-experience-tattoo\/\">excellent client service<\/a>. Noting what kind of tattoo\u2019s your clients like and what subjects they like to talk about will help you prepare for when they next make an appointment. Likewise, keeping a client record will help you remember which clients are more difficult to deal with than others.<\/p>\n\n\n\n<p>Another \u201cextra touch\u201d of client service that maintaining client records will allow you to provide is sending out sale coupons and appointment reminders. You can also use your client records to send out holiday greeting cards to regular clients. That sort of service says, \u201cI appreciate your business, and I care about you as a person.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/www.daysmart.com\/bodyart\/features\/?utm_source=daysmart&amp;utm_medium=website&amp;utm_term=image-link7&amp;utm_content=blog-cta-features-bodyart\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"847\" height=\"214\" src=\"https:\/\/www.daysmart.com\/bodyart\/wp-content\/uploads\/sites\/8\/2022\/10\/BODYART-CTA-2024.png\" alt=\"\" class=\"wp-image-1427\" style=\"width:659px;height:auto\" srcset=\"https:\/\/www.daysmart.com\/bodyart\/wp-content\/uploads\/sites\/8\/2022\/10\/BODYART-CTA-2024.png 847w, https:\/\/www.daysmart.com\/bodyart\/wp-content\/uploads\/sites\/8\/2022\/10\/BODYART-CTA-2024-300x76.png 300w, https:\/\/www.daysmart.com\/bodyart\/wp-content\/uploads\/sites\/8\/2022\/10\/BODYART-CTA-2024-768x194.png 768w\" sizes=\"(max-width: 847px) 100vw, 847px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Maintaining An Accurate Sales Record For Tax Purposes<\/h2>\n\n\n\n<p>When you do freelance work or own your own business, you have to remember to set aside a certain portion of your&nbsp;<a href=\"https:\/\/www.forbes.com\/sites\/laurashin\/2014\/07\/18\/freelancers-heres-how-to-do-your-taxes\/#6a4e860446a5\">earnings for taxes<\/a>. That portion is roughly 30%.<\/p>\n\n\n\n<p>It is also important that you maintain a paper trail of all transactions in case the IRS disputes the amount you say you earned. If you don\u2019t, you will likely have to elect to pay whatever the IRS says you owe, regardless of whether or not it\u2019s fair.<\/p>\n\n\n\n<p>This is where maintaining client records can come in handy. If you keep track of every sale you make, you will have a record of how much you\u2019ve earned. That will give you the proof you need concerning how much you truly owe the government.<\/p>\n\n\n\n<p>Of course, the IRS could keep questioning you regarding how much you earned. Because of this possibility, you should hire an accountant to file your taxes. If you\u2019re called into court due to your taxes, you may need to bypass an accountant and hire a CPA to represent you.<\/p>\n\n\n\n<p>Additionally, you should keep a record of all of your business expenses. When you turn in your earnings, you can claim those expenses and have their amounts subtracted from the amount you owe.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Keeping Track Of Your Schedule<\/h2>\n\n\n\n<p>Client records don\u2019t just prevent dire situations such as ending up in court over your taxes. They also help you do simple things like&nbsp;<a href=\"https:\/\/www.entrepreneur.com\/article\/284058\">keeping track of your schedule<\/a>.<\/p>\n\n\n\n<p>Some clients make monthly appointments when getting a large tattoo done. In the case of these clients, keeping a record of when they come in will help you keep a record of your own schedule.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ways To Keep Accurate Client Records<\/h2>\n\n\n\n<p>There are multiple ways to maintain accurate client records. Options include the following.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Paper Records<\/h3>\n\n\n\n<p>Old-school business owners will be familiar with the various paper methods for keeping records. Such methods include index cards, Rolodexes, and appointment books.<\/p>\n\n\n\n<p>While maintaining a paper copy of records can\u2019t hurt, relying on it is ill-advised. Paper copies can\u2019t be searched or sorted as easily as electronic copies, and they often feature only a small amount of space for notes. Plus, paper copies take up space and are subject to damage in the event of a flood or fire.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Software<\/h3>\n\n\n\n<p>Nowadays,&nbsp;<a href=\"https:\/\/www.business.qld.gov.au\/running-business\/finances-cash-flow\/records\/electronic-manual\">electronic records<\/a>&nbsp;are the much-preferred method of record-keeping. The only room they take up is the space on your hard drive, and each record is limitless in terms of how much information they can hold. Plus, you can search through or sort them at the click of a mouse.<\/p>\n\n\n\n<p>Another advantage of electronic records is they can be backed up easily. So in the event of a virus or mishap with your computer, you\u2019ll still have a copy of your files. There are a variety of record-keeping software programs available on the market, from eFileCabinet to PaperTracer to Shelf. Microsoft Excel is also a great basic record-keeping program that allows you to add and analyze numbers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Cloud Storage<\/h3>\n\n\n\n<p>Cloud storage primarily functions as a way to back up files via a limitless Internet storage space. Many cloud storage units back up files automatically, so you don\u2019t have to fiddle with it and chance messing up any of your records.<\/p>\n\n\n\n<p>Although it isn\u2019t as common as storing files on your computer, some companies elect to keep records in a cloud storage unit. For example, Google Sheets is an excellent cloud alternative to Excel for storing basic records.<\/p>\n\n\n\n<p>Keep consistent client records of all your clients with<a href=\"https:\/\/www.daysmart.com\/bodyart\/features\/\"> DaySmart Body Art Tattoo Software<\/a>. Download a <a href=\"https:\/\/www.daysmart.com\/bodyart\/packages\/\" target=\"_blank\" rel=\"noreferrer noopener\">free 14-day trial<\/a> today!<\/p>\n\n\n\n<div class=\"w-actionbox blog_bottom_cta\">\n<div class=\"w-actionbox-h\">\n<div class=\"w-actionbox-text\"><\/div>\n<div class=\"w-actionbox-controls\"><\/div>\n<\/div>\n<\/div>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:35px\"><\/div><div class=\"d-lg-none\" style=\"height:17.5px\"><\/div><\/div>\n\n<div class=\"blog-single__related_posts post-tiles_three-columns  align wp-block-acf-related-posts\" id=\"related-posts-block_22f79414f50ce6080b642373adb09800\">\n\t<h2 class=\"related-posts__title\">Related Posts<\/h2>\n\t\t<a href=\"https:\/\/www.daysmart.com\/bodyart\/blog\/\" class=\"related-posts__link\">View all posts <\/a>\n\t\n<div id=\"blog-tiles-single-48\"\n     class=\"post-tiles post-tiles_ post-tiles_type-post\"\n     data-load-more=\"component\"\n     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<\/div>\n\t<\/div>\n\t\t\t<a href=\"https:\/\/www.daysmart.com\/bodyart\/blog\/trends-2026-body-art-studio-experience-personalization\/\"\n\t\t   aria-label=\"Read more about Redefining the Body Art Studio Experience with Personalization\"\n\t\t\t\t\t>\n\t\t\t<h3 class=\"post-tile__title\">Redefining the Body Art Studio Experience with Personalization<\/h3>\t\t<\/a>\n\t\t\t\t\t<span class=\"link-arrow-right post-tile__cta\">\n\t\t\tLearn more\t\t<\/span>\n\t<\/div>\n<div class=\"post-tile post-tile_type-post \" >\n\n\t\t\t<div class=\"post-tile__img\">\n\t\t\t<img decoding=\"async\" width=\"760\" height=\"510\" src=\"https:\/\/www.daysmart.com\/bodyart\/wp-content\/uploads\/sites\/8\/2026\/01\/Dani-Body-Art-Blog-pics-760-x-510-px-56.png?wsr\" class=\"attachment-full size-full wp-post-image\" alt=\"\" role=\"presentation\" srcset=\"https:\/\/www.daysmart.com\/bodyart\/wp-content\/uploads\/sites\/8\/2026\/01\/Dani-Body-Art-Blog-pics-760-x-510-px-56.png 760w, https:\/\/www.daysmart.com\/bodyart\/wp-content\/uploads\/sites\/8\/2026\/01\/Dani-Body-Art-Blog-pics-760-x-510-px-56-300x201.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/>\t\t<\/div>\n\t\t<div class=\"meta\">\n\t\t<time datetime=\"23 Jan 2026\" itemprop=\"dateModified\">\n\t\t\t23 Jan 2026\t\t<\/time>\n        <div class=\"meta-categories\">\n                                        <div class=\"primary-category\">Blogs<\/div>\n                    <\/div>\n\t<\/div>\n\t\t\t<a href=\"https:\/\/www.daysmart.com\/bodyart\/blog\/trends-2026-tattoo-piercing-studio\/\"\n\t\t   aria-label=\"Read more about 6 Tattoo &amp; Piercing Business Trends for 2026\"\n\t\t\t\t\t>\n\t\t\t<h3 class=\"post-tile__title\">6 Tattoo &amp; Piercing Business Trends for 2026<\/h3>\t\t<\/a>\n\t\t\t\t\t<span class=\"link-arrow-right post-tile__cta\">\n\t\t\tLearn more\t\t<\/span>\n\t<\/div>\n\t\t    <\/div>\n\t\t<\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Owning your own tattoo business is one of the most rewarding experiences any tattoo artist can have. Besides seeing the &#8230;<\/p>\n","protected":false},"author":14,"featured_media":47,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-48","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Importance of Keeping Consistent Client Records<\/title>\n<meta name=\"description\" content=\"Keeping an accurate record of all of your clients might seem pointless to a tattoo artist. People come in, shell out some cash for a new piece of &#039;artwork&#039;, and then leave. What&#039;s there to keep a record of? You would be surprised how important client records are!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.daysmart.com\/bodyart\/blog\/client-records\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Importance of Keeping Consistent Client Records\" \/>\n<meta property=\"og:description\" content=\"Keeping an accurate record of all of your clients might seem pointless to a tattoo artist. People come in, shell out some cash for a new piece of &#039;artwork&#039;, and then leave. What&#039;s there to keep a record of? You would be surprised how important client records are!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.daysmart.com\/bodyart\/blog\/client-records\/\" \/>\n<meta property=\"og:site_name\" content=\"DaySmart Body Art\" \/>\n<meta property=\"article:published_time\" content=\"2017-12-22T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-27T18:08:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.daysmart.com\/bodyart\/wp-content\/uploads\/sites\/8\/2023\/09\/New-Tattoo-Image.jpg\" \/>\n<meta name=\"author\" content=\"markdressman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"The Importance of Keeping Consistent Client Records\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"markdressman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.daysmart.com\/bodyart\/blog\/client-records\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.daysmart.com\/bodyart\/blog\/client-records\/\"},\"author\":{\"name\":\"markdressman\",\"@id\":\"https:\/\/www.daysmart.com\/bodyart\/#\/schema\/person\/75ecd81d93bba79fd49b6d80a181f93b\"},\"headline\":\"The Importance of Keeping Consistent Client Records\",\"datePublished\":\"2017-12-22T00:00:00+00:00\",\"dateModified\":\"2024-12-27T18:08:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.daysmart.com\/bodyart\/blog\/client-records\/\"},\"wordCount\":1077,\"publisher\":{\"@id\":\"https:\/\/www.daysmart.com\/bodyart\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.daysmart.com\/bodyart\/blog\/client-records\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.daysmart.com\/bodyart\/wp-content\/uploads\/sites\/8\/2023\/09\/New-Tattoo-Image.jpg?wsr\",\"articleSection\":[\"Blogs\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.daysmart.com\/bodyart\/blog\/client-records\/\",\"url\":\"https:\/\/www.daysmart.com\/bodyart\/blog\/client-records\/\",\"name\":\"The Importance of Keeping Consistent Client Records\",\"isPartOf\":{\"@id\":\"https:\/\/www.daysmart.com\/bodyart\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.daysmart.com\/bodyart\/blog\/client-records\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.daysmart.com\/bodyart\/blog\/client-records\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.daysmart.com\/bodyart\/wp-content\/uploads\/sites\/8\/2023\/09\/New-Tattoo-Image.jpg?wsr\",\"datePublished\":\"2017-12-22T00:00:00+00:00\",\"dateModified\":\"2024-12-27T18:08:40+00:00\",\"description\":\"Keeping an accurate record of all of your clients might seem pointless to a tattoo artist. 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