{"id":292,"date":"2021-05-01T00:00:00","date_gmt":"2021-05-01T00:00:00","guid":{"rendered":"https:\/\/www.daysmart.com\/bodyart\/blog\/successful-tattoo-shop\/"},"modified":"2024-12-27T19:09:10","modified_gmt":"2024-12-27T19:09:10","slug":"successful-tattoo-shop","status":"publish","type":"post","link":"https:\/\/www.daysmart.com\/bodyart\/blog\/successful-tattoo-shop\/","title":{"rendered":"7 Secrets to Having a Successful and Professional Tattoo Shop"},"content":{"rendered":"<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:35px\"><\/div><div class=\"d-lg-none\" style=\"height:17.5px\"><\/div><\/div>\n\n\n<p>One thing no one ever tells upcoming artists looking to open their own tattoo shop is just how difficult it is to break into the business. It is important to possess the talent it takes to tattoo another human being or be able to hire those tattoo artists. However, that\u2019s not all it takes to make a successful, professional tattoo shop.<\/p>\n\n\n\n<p>The tattoo industry is estimated to be worth <a href=\"https:\/\/blog.marketresearch.com\/tattoo-parlors-tattoo-removal-is-now-a-booming-3-billion-industry\">3 billion dollars<\/a>. That is a lot of money to harness. Here are a few tips and tricks for a professional tattoo artist to make a splash in the expanding tattoo shop industry.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>7 Secrets to Having a Successful and Professional Tattoo Shop:<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1) Location, Location, Location<\/h3>\n\n\n\n<p>The location of any business is an essential factor in the business\u2019 success. Tattoo shops are no different. Putting your tattoo shop in a poor location is a surefire way to shoot yourself in the foot before you start.<\/p>\n\n\n\n<p><strong>Excellent locations to set up shop:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>A Retail center<\/strong>, like a common or a mall, is a popular choice. And it can absolutely be a good one.<\/li>\n\n\n\n<li><strong>A flea market<\/strong> is a great, unique place to consider putting your tattoo shop. It gets great foot traffic from people who are usually there to spend money. Renting a space through a flea market also saves the money of a brick-and-mortar store. It is a little more difficult to keep the area as clean as is required, but it can be worth the effort.<\/li>\n\n\n\n<li><strong>Your own home<\/strong>. This is a great idea for people who want to build up their portfolio and establish a clientele base. As well as convenient<\/li>\n\n\n\n<li><strong>Near a college campus.<\/strong> 36% of Americans between 18 and 29 have <a href=\"http:\/\/www.historyoftattoos.net\/tattoo-facts\/tattoo-statistics\/\">at least one tattoo<\/a>.<\/li>\n\n\n\n<li><strong>Near a public transportation route<\/strong>, is also a great way to ensure that people without vehicles can get to your location.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/daysmart-bodyart.imgix.net\/uploads\/2021\/08\/1_tattoo-shop.jpg\"><img decoding=\"async\" src=\"https:\/\/www.daysmart.com\/bodyart\/wp-content\/uploads\/sites\/8\/2023\/09\/1_tattoo-shop.jpg\" alt=\"Professional Tattoo Shop\" \/><\/a><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2) Up Your Social Media Presence as a Professional Tattoo Shop<\/h2>\n\n\n\n<p>Social media has become an invaluable tool for all kinds of businesses and trades. It\u2019s cheap and easy, and it\u2019s a quick way to get your name out there.<\/p>\n\n\n\n<p>There are specialized places to post your portfolio, and those are wonderful tools to use. But don\u2019t underestimate the power of social media.<\/p>\n\n\n\n<p>When you post to your social media accounts, you are taking your tattoo shop business into your own hands. You can start doing this by posting interesting and engaging content on your profiles. Invite people to \u2018like\u2019 and \u2018share\u2019 your posts, your work, and your good reviews around.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/www.daysmart.com\/bodyart\/packages\/?utm_source=daysmart&amp;utm_medium=website&amp;utm_term=image-link6&amp;utm_content=blog-cta-packages-bodyart\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"847\" height=\"214\" src=\"https:\/\/www.daysmart.com\/bodyart\/wp-content\/uploads\/sites\/8\/2022\/10\/BODYART-CTA-2024.png\" alt=\"\" class=\"wp-image-1427\" style=\"width:664px;height:auto\" srcset=\"https:\/\/www.daysmart.com\/bodyart\/wp-content\/uploads\/sites\/8\/2022\/10\/BODYART-CTA-2024.png 847w, https:\/\/www.daysmart.com\/bodyart\/wp-content\/uploads\/sites\/8\/2022\/10\/BODYART-CTA-2024-300x76.png 300w, https:\/\/www.daysmart.com\/bodyart\/wp-content\/uploads\/sites\/8\/2022\/10\/BODYART-CTA-2024-768x194.png 768w\" sizes=\"(max-width: 847px) 100vw, 847px\" \/><\/a><\/figure>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p>Also, sharing relevant articles and supporting other parts of the tattoo industry is a great way to get the word out, increase your viewership, and might even make you a few new customers along the way.<\/p>\n\n\n\n<p>To make social media work for you, you need to understand hashtags and how they hold the power to get your posts out into the world and in the hands of the right people.<\/p>\n\n\n\n<p>One of the best parts of social media as a platform for growing your tattoo shop is that it\u2019s free. That doesn\u2019t mean you can\u2019t spend a little extra money to gain a few extra perks. Facebook offers a \u2018boost\u2019 option to get your posts out there to an audience more tailored to your shop\u2019s needs.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.daysmart.com\/blog\/marketing-101-for-small-businesses\/?utm_source=daysmart&amp;utm_medium=website&amp;utm_content=mktng-101-kit&amp;utm_term=blog-cta\"><img decoding=\"async\" width=\"1024\" height=\"263\" src=\"https:\/\/www.daysmart.com\/bodyart\/wp-content\/uploads\/sites\/8\/2023\/07\/Blog-CTA_Marketing-101-Kit_-1024x263.png\" alt=\"\" class=\"wp-image-1517\" srcset=\"https:\/\/www.daysmart.com\/bodyart\/wp-content\/uploads\/sites\/8\/2023\/07\/Blog-CTA_Marketing-101-Kit_-1024x263.png 1024w, https:\/\/www.daysmart.com\/bodyart\/wp-content\/uploads\/sites\/8\/2023\/07\/Blog-CTA_Marketing-101-Kit_-300x77.png 300w, https:\/\/www.daysmart.com\/bodyart\/wp-content\/uploads\/sites\/8\/2023\/07\/Blog-CTA_Marketing-101-Kit_-768x198.png 768w, https:\/\/www.daysmart.com\/bodyart\/wp-content\/uploads\/sites\/8\/2023\/07\/Blog-CTA_Marketing-101-Kit_-1536x395.png 1536w, https:\/\/www.daysmart.com\/bodyart\/wp-content\/uploads\/sites\/8\/2023\/07\/Blog-CTA_Marketing-101-Kit_-2048x527.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">3) Don\u2019t Skimp on Your Tools<\/h2>\n\n\n\n<p>There are plenty of places you can cut back on expenses when trying to grow your professional tattoo shop, but your tools aren\u2019t one of them.<\/p>\n\n\n\n<p>It\u2019s true that tools don\u2019t make the artist. However, state-of-the-art tools allow you to stay up to date with new techniques and help you provide the best work you can for your customers. High-quality tools are the safest and cleanest investment you can make for your business.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/daysmart-bodyart.imgix.net\/uploads\/2021\/08\/tattoo-tools.jpg\"><img decoding=\"async\" src=\"https:\/\/www.daysmart.com\/bodyart\/wp-content\/uploads\/sites\/8\/2023\/09\/tattoo-tools.jpg\" alt=\"tattoo\" \/><\/a><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4) Creating a Good Atmosphere<\/h2>\n\n\n\n<p>Once you have managed to get your client into your tattoo shop, make them want to stay there. It\u2019s important to put yourself in your place of business, especially if you want an authentic experience, but remember that the client is who you are trying to sell.<\/p>\n\n\n\n<p>Paint your walls a calming color, like dark gray-blue. Decorate the walls with your personal portfolio so potential clients can browse and make sure that your tattoo shop is the one for them.<\/p>\n\n\n\n<p>Consider leaving up-to-date tattoo magazines around for clients who have to wait. Sometimes even a simple picture can help <a href=\"https:\/\/www.daysmartbodyart.com\/news\/25-trending-tattoo-ideas\/\">inspire successful tattoos<\/a>.<\/p>\n\n\n\n<p>Play music that is going to keep you inspired without annoying your clientele. And try to keep the temperature at a comfortable place. You want to keep these people in your chair, after all.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/daysmart-bodyart.imgix.net\/uploads\/2021\/08\/1_tattoo-studio-1.jpg\"><img decoding=\"async\" src=\"https:\/\/www.daysmart.com\/bodyart\/wp-content\/uploads\/sites\/8\/2023\/09\/1_tattoo-studio-1.jpg\" alt=\"tattoo\" \/><\/a><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5) Learn How to Say No<\/h2>\n\n\n\n<p>Now you\u2019ve got a great location, people in your tattoo shop, and clients who want to stay there.<\/p>\n\n\n\n<p>But sometimes, someone\u2019s tattoo choice will be out of your skill set. Or maybe you just know, as an expert, that this particular tattoo won\u2019t heal well in the placement. Maybe it will fade. Or maybe you just don\u2019t feel comfortable.<\/p>\n\n\n\n<p>Reputable tattoo artists won\u2019t tattoo kids, even with parental permission, if they have the feeling that the tattoo will change their life.<\/p>\n\n\n\n<p>It\u2019s also not uncommon for tattoo artists to turn away young people, or people without a steady job, who are looking for a face, neck, or hand tattoo. Sure, you might be turning down instant money, but that money isn\u2019t worth your name in the end. And when a tattoo goes wrong, you will be the one people point their fingers at.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/daysmart-bodyart.imgix.net\/uploads\/2021\/08\/1_tattoed-man.jpg\"><img decoding=\"async\" src=\"https:\/\/www.daysmart.com\/bodyart\/wp-content\/uploads\/sites\/8\/2023\/09\/1_tattoed-man.jpg\" alt=\"tattoo\" \/><\/a><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6) Never Stop Learning<\/h2>\n\n\n\n<p>It is so important to make sure that you as a tattoo shop owner are staying up to date on everything important in the industry. In order to keep drawing in a new, fresh clientele, you need to be up to date on techniques, equipment, and trends that are constantly changing.<\/p>\n\n\n\n<p>There are hundreds of festivals related to tattooing that happen across the United States each year. This is a unique opportunity to come face to face with other artists just like yourself, some who may have insights you haven\u2019t considered yet.<\/p>\n\n\n\n<p>These conventions are a great opportunity to learn about new equipment and visit some vendors face to face. You can learn about new brands and benefit from the free samples that many upstart tattoo shops are more than happy to hand out.<\/p>\n\n\n\n<p>If you\u2019re lucky enough to live in an area with a local tattoo convention, those are absolutely your best bet to putting your brand out there and learning as much as you can. However, national conventions, like&nbsp;<a href=\"https:\/\/www.lasvegastattooshow.com\/\">The Biggest Tattoo Show on Earth<\/a>&nbsp;can offer unique opportunities to learn and network.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/daysmart-bodyart.imgix.net\/uploads\/2021\/08\/3_tattoo-artist-1.jpg\"><img decoding=\"async\" src=\"https:\/\/www.daysmart.com\/bodyart\/wp-content\/uploads\/sites\/8\/2023\/09\/3_tattoo-artist-1.jpg\" alt=\"tattoo\" \/><\/a><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">7) Strong Business Ethics<\/h2>\n\n\n\n<p>From the beginning of your career as a professional tattoo artist, you need to have a mind for business to make this work.<\/p>\n\n\n\n<p>From the beginning, your apprenticeship isn\u2019t paid. And oftentimes you must keep working to support yourself during your apprenticeship. But beyond that, when you\u2019ve established yourself as a professional tattoo artist and you want to start your own tattoo shop, you need to treat it like a business.<\/p>\n\n\n\n<p>Hiring your friends and family might seem fun, but unless you\u2019re able to be a boss for them, your tattoo shop won\u2019t succeed. So much more than just tattooing goes into running a tattoo shop. You have to keep up with payroll and booking and licensing and a nearly endless list of things you must keep organized.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/daysmart-bodyart.imgix.net\/uploads\/2021\/08\/1_tattoo-laptop.jpg\"><img decoding=\"async\" src=\"https:\/\/www.daysmart.com\/bodyart\/wp-content\/uploads\/sites\/8\/2023\/09\/1_tattoo-laptop.jpg\" alt=\"tattoo\" \/><\/a><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Professional Tattoo Shop Overview<\/h2>\n\n\n\n<p>There is so much you need to do in order to be a professional tattoo artist. From managing appointments to getting yourself to conventions so you can stay up to date on today\u2019s tattoo knowledge, your plate is going to be full.<\/p>\n\n\n\n<p>Luckily, there are programs out there to help manage the more technical aspects of your tattoo shop. You can do this!<\/p>\n\n\n\n<p><a href=\"https:\/\/www.daysmartbodyart.com\/request-info\/\">Contact us<\/a> at DaySmart Body Art Tattoo Software for information on managing your bookings, credit card sales, and more!<\/p>\n\n\n\n<p><strong>Try DaySmart Body Art Software <a href=\"https:\/\/www.daysmartbodyart.com\/packages\/\">Absolutely Free!<\/a><\/strong><\/p>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:35px\"><\/div><div class=\"d-lg-none\" style=\"height:17.5px\"><\/div><\/div>\n\n<div class=\"blog-single__related_posts post-tiles_three-columns  align wp-block-acf-related-posts\" id=\"related-posts-block_71c3c2da87d6110e36027b5781aa30c3\">\n\t<h2 class=\"related-posts__title\">Related Posts<\/h2>\n\t\t<a href=\"https:\/\/www.daysmart.com\/bodyart\/blog\/\" class=\"related-posts__link\">View all posts <\/a>\n\t\n<div id=\"blog-tiles-single-292\"\n     class=\"post-tiles post-tiles_ post-tiles_type-post\"\n     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more\t\t<\/span>\n\t<\/div>\n\t\t    <\/div>\n\t\t<\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>One thing no one ever tells upcoming artists looking to open their own tattoo shop is just how difficult it &#8230;<\/p>\n","protected":false},"author":14,"featured_media":291,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-292","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Professional Tattoo Shop: 7 Secrets to Being Successful - DaySmart Body Art<\/title>\n<meta name=\"description\" content=\"Breaking into the tattoo business is hard, and there&#039;s a lot of things you need to know if you want to be successful with your tattoo shop.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.daysmart.com\/bodyart\/blog\/successful-tattoo-shop\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Professional Tattoo Shop: 7 Secrets to Being Successful\" \/>\n<meta property=\"og:description\" content=\"Breaking into the tattoo business is hard, and there&#039;s a lot of things you need to know if you want to be successful with your professional tattoo shop\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.daysmart.com\/bodyart\/blog\/successful-tattoo-shop\/\" \/>\n<meta property=\"og:site_name\" content=\"DaySmart Body Art\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-01T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" 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