{"id":165,"date":"2019-07-26T00:00:00","date_gmt":"2019-07-26T00:00:00","guid":{"rendered":"https:\/\/www.daysmart.com\/bodyart\/blog\/customer-spotlight-trillium-ink\/"},"modified":"2024-12-27T18:46:42","modified_gmt":"2024-12-27T18:46:42","slug":"customer-spotlight-trillium-ink","status":"publish","type":"post","link":"https:\/\/www.daysmart.com\/bodyart\/blog\/customer-spotlight-trillium-ink\/","title":{"rendered":"Customer Spotlight: Trillium Ink"},"content":{"rendered":"
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In addition to owning Trillium Ink<\/a> Studios, she is an educator at Trillium Ink Academy, which trains tattoo students for their Oregon licensing exams, and Trillium Ink Scalp Academy, a career school in Oregon. Read on to learn how Pam runs multiple tattoo locations while investing in her tattoo community.<\/p>\n

What is your favorite part about running a tattoo business?<\/h2>\n

The art. We are artists, so we need and enjoy our creative outlet\u2014just as much as we enjoy our customers.<\/p>\n

What are some of the biggest challenges you face as a small business owner?<\/h2>\n

Marketing and public awareness are the single biggest challenges. We aren\u2019t just a tattoo shop\u2014we specialize in all cosmetic tattooing. There are many avenues that the public doesn\u2019t even know are available, such as permanent makeup, scar camouflage, areola pigmentation, and scalp micro-pigmentation.<\/p>\n

\"\"<\/p>\n

What advice would you give other professionals who want to pursue careers in the tattoo business?<\/h2>\n

Educate yourself. Aspiring professionals need to make a choice: Do you want to be a scratcher, or do you want to build your profession and make a substantial hourly wage? That\u2019s why I became an educator\u2014to help people who want to forge a career in tattooing.<\/p>\n

What made you decide to invest in the DaySmart Body Art business management software?<\/h2>\n

I had a tech-savvy friend advise me that I needed to enter the modern century and get rid of my black book. Being old school, I\u2019ve been in the business a long time\u2014I saw the potential of the software but didn\u2019t want to abandon the system that has fed me for the past 20 years. Young people speak the tech language, but it was harder for someone like me to embrace. That said, investing in DaySmart Body Art was the best thing I ever did.<\/p>\n

I advocate for DaySmart Body Art all the time. In fact, I always encourage my students to invest if they\u2019re serious about building their business, because the software makes it so much easier. My students are artists, so the tattooing comes easily. It\u2019s the rest\u2014starting the business, keeping it organized, knowing how to market yourself\u2014that is hard. DaySmart Body Art is a simple and cost-effective way to get started.<\/p>\n

How has DaySmart Body Art helped you grow your business?<\/h2>\n

The tattoo business is up close and personal. When you meet a potential client, you ideally want them to book a consultation or appointment in real-time. Online booking is critical in delivering professional response time to clients. The faster you can get back to the client, the more likely it is that they will book with you.<\/p>\n

When it comes to encouraging repeat business, the most valuable feature for us is marketing. DaySmart Body Art helps us organize our database and categorize our contacts. It\u2019s really important to start building a database and collecting emails right away\u2014and keeping those files and contacts updated. With DaySmart Body Art, anyone who has ever emailed me about a scalp treatment will be stored, and when there is a scalp-related special, they will receive an email. With this database, we can cater our marketing to each of the different client categories. For example, permanent makeup is a smaller market, so we only contact those clients when there is a relevant promotion. Other clients may receive a monthly mailer. Different audiences should be targeted based on their awareness levels, and DaySmart Body Art makes it easy to do that.<\/p>\n

Plus, it helps keep a steady flow of business. If we aren\u2019t booked up for six weeks in advance, I will send out marketing materials to jumpstart bookings. I always highlight the marketing feature to my students. Boosting Facebook ads can quickly get expensive, but tattoo professionals can save by using DaySmart Body Art\u2019s marketing capabilities.<\/p>\n

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Which DaySmart Body Art features are the most helpful to your employees?<\/h2>\n

For my employees, the automated appointment reminders save a ton of time and effort. For me, the payroll functionality is great. With remote access, I can use my mobile app to pull reports while working from home, put the numbers in a spreadsheet and email it to my CPA within minutes. In fact, all reporting capabilities give me important insights into the business. I can find out how much money I made doing different procedures for the total year.<\/p>\n

Most important, DaySmart Body Art supports our compliance efforts. In the permanent cosmetics industry, insurance companies require that you store before and after photos of your clients. We traditionally had to store thousands of physical photos, but now we can use the software to import and store them digitally. You don\u2019t want all your photos in a basement filing cabinet when the state wants to audit you, or if you\u2019re part of a lawsuit.<\/p>\n

You have to embrace modern technology\u2014and we are constantly discovering new capabilities within the software. People who are only using the online booking functionality don\u2019t know what they\u2019re missing.<\/p>\n\n\n

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In addition to owning Trillium Ink Studios, she is an educator at Trillium Ink Academy, which trains tattoo students for …<\/p>\n","protected":false},"author":14,"featured_media":164,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-165","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs"],"acf":[],"yoast_head":"\nCustomer Spotlight: Trillium Ink - DaySmart Body Art<\/title>\n<meta name=\"description\" content=\"Passion drives the tattoo industry. 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Customers demonstrate that passion when they get a tattoo, and tattoo artists show their artistic passion through\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.daysmart.com\/bodyart\/blog\/customer-spotlight-trillium-ink\/\" \/>\n<meta property=\"og:site_name\" content=\"DaySmart Body Art\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-26T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-27T18:46:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.daysmart.com\/bodyart\/wp-content\/uploads\/sites\/8\/2023\/09\/Untitled-design-2.png\" \/>\n<meta name=\"author\" content=\"markdressman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Customer Spotlight: Trillium Ink\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"markdressman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.daysmart.com\\\/bodyart\\\/blog\\\/customer-spotlight-trillium-ink\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.daysmart.com\\\/bodyart\\\/blog\\\/customer-spotlight-trillium-ink\\\/\"},\"author\":{\"name\":\"markdressman\",\"@id\":\"https:\\\/\\\/www.daysmart.com\\\/bodyart\\\/#\\\/schema\\\/person\\\/75ecd81d93bba79fd49b6d80a181f93b\"},\"headline\":\"Customer Spotlight: Trillium Ink\",\"datePublished\":\"2019-07-26T00:00:00+00:00\",\"dateModified\":\"2024-12-27T18:46:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.daysmart.com\\\/bodyart\\\/blog\\\/customer-spotlight-trillium-ink\\\/\"},\"wordCount\":846,\"publisher\":{\"@id\":\"https:\\\/\\\/www.daysmart.com\\\/bodyart\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.daysmart.com\\\/bodyart\\\/blog\\\/customer-spotlight-trillium-ink\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.daysmart.com\\\/bodyart\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2023\\\/09\\\/Untitled-design-2.png?wsr\",\"articleSection\":[\"Blogs\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.daysmart.com\\\/bodyart\\\/blog\\\/customer-spotlight-trillium-ink\\\/\",\"url\":\"https:\\\/\\\/www.daysmart.com\\\/bodyart\\\/blog\\\/customer-spotlight-trillium-ink\\\/\",\"name\":\"Customer Spotlight: Trillium Ink - DaySmart Body Art\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.daysmart.com\\\/bodyart\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.daysmart.com\\\/bodyart\\\/blog\\\/customer-spotlight-trillium-ink\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.daysmart.com\\\/bodyart\\\/blog\\\/customer-spotlight-trillium-ink\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.daysmart.com\\\/bodyart\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2023\\\/09\\\/Untitled-design-2.png?wsr\",\"datePublished\":\"2019-07-26T00:00:00+00:00\",\"dateModified\":\"2024-12-27T18:46:42+00:00\",\"description\":\"Passion drives the tattoo industry. 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